As a product marketer, imagine if you could simply start with a published article, a PDF or even a video script that’s already been created? Now imagine using artificial intelligence (e.g. natural language processing) to automatically select the key themes, concepts and keywords – resulting in a video script in literally seconds – and providing you with a full script editor to fine tune this script.
To get the most value out of any content type — and video, especially — you need to have a lot of videos in your personal portfolio, or your brand’s arsenal.” (Better Marketing, January 2020) However, the challenge here to most marketer’s is their skill sets more often than not, do not include what is necessary to generate videos at scale. Let me make this more personal...
Product marketing communications must be easily consumed and understood by your target audiences, must work on many devices - and most importantly, must be agile to meet rapidly changing product, and market conditions. Video is a great agile marketing communication format. It is easily consumed, easily understood and very memorable.
When Adam Phillip came to know about Pictory, it seemed to take this entire load of video production off their back. They could convert their content to videos quickly, with custom branded call-to-actions (CTAs).
For many organizations, videos are quickly becoming a part of their marketing strategy. Whether they are creating videos for YouTube, or LinkedIn campaigns, or for quick advertisements, videos show a better ROI for the marketers.
After several months of development and a closed beta period, we are happy to announce that Pictory is now Generally Available (GA) to users around the world. Pictory leverages advances in artificial intelligence (AI) to allows its users to easily create videos from text in minutes.
Whether you are product marketer or content strategist, creating content that engages your customer (or even your own sales representatives) is your #1 job. Think about all the time and resources you spend on creating text content -- whether it is white papers, blogs, articles, or case studies. In my case, I even wrote a book -- more on that later!
About 10 years ago, articles and blogs were all the rage. The white papers I wrote got tremendous click throughs, generated lots of leads, and earned my company lots of new business. Over the years, there has been a steady decline of all engagement metrics of text content.