"I've had feedback from the students that they're just understanding the subject more because before they've even done the reading, they've had a chance to watch the video."

Key Results:


Engagement improvement


Productivity Improvement and time savings

See what Pictory can do for you

Pippa is the head of computing and business at the Cardinal Wiseman Catholic School in Birmingham, United Kingdom. Her role involves teaching students in the age group of 11 to 16, specifically in key stage 3 and key stage 4. Pippa has been using Pictory to create educational videos that help her students understand complex topics more effectively..

The Challenge

Before using Pictory, Pippa faced several challenges:

  • Difficulty in Supporting Diverse Learning Styles: Recognizing that some students struggled with reading, there was a need to present information in varied formats to cater to different learning preferences.
  • Limited Resources for Customized Educational Content: Prior to Pictory, Pippa mainly relied on YouTube videos for supplementary teaching materials, which often did not align perfectly with her specific curriculum needs.
  • Time Constraints in Content Creation: Creating personalized and engaging educational videos was time-consuming, especially considering the need to find and compile appropriate visual and audio elements.
  • Engagement Issues with Standard Teaching Materials: Traditional text-based teaching materials were not as effective in engaging students, particularly those with lower reading abilities or different learning preferences.
  • Lack of Tailored Educational Videos: There was a challenge in finding existing videos that were closely related to the specific topics she was teaching, which limited the effectiveness of the visual aids in her lessons.

The Solution

Pictory provided an effective solution to Pippa's challenges by offering a versatile and user-friendly platform for creating customized educational videos. This tool enabled her to transform text-based curriculum content into engaging, multimodal videos, effectively catering to different learning styles among her students.

With Pictory, Pippa could easily convert lengthy textual information into concise, visually appealing videos that included relevant images, AI-generated audio narration, and subtitles.  Additionally, the AI-assisted video creation process saved time, allowing Pippa to produce high-quality educational content efficiently. 

The Results

This approach significantly enhanced student comprehension and engagement, particularly for those who struggled with traditional reading-based materials. By enabling her to tailor her teaching materials closely to the curriculum, Pictory addressed the gap left by generic YouTube videos, providing a more relevant and impactful learning experience. This not only made her lessons more effective but also instilled a sense of accomplishment in creating personalized educational resources.

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