AI Reel generator
Instagram Video Maker
Turn a script, an idea or an Instagram link into a Reel or a feed video. Add captions, a voiceover and your brand, then download.
- Vertical Reels and square posts
- Captions in your style
- Your logo, fonts and colors
- Free to try, online in your browser
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is an Instagram video maker?
An Instagram video maker turns a script, an idea, photos or a video link into a vertical video for Instagram. In Pictory you choose 9:16 for Reels or 1:1 for the feed, edit the scenes, add captions and a voiceover, and download the MP4 to upload yourself.
Vertical first. Reels fill the phone screen, so Pictory builds the scenes for 9:16 from the start. Switch to square for a feed post without starting again.
Use Pictory as an Instagram video editor and an AI video generator for Instagram in one place, in your browser. For the other feeds, see the social media video maker.
Idea to VideoThree outfits, one jacket
9:16 · 0:30Captions on
Your source, any format
Start with what you’ve got
A script, an idea, a link or your photos. Use images to video to turn a photo set into a Reel.
Idea to Video
One sentence in. Script and scenes out.
Text to Video
Paste any text and get a finished video.
URL to Video
Drop in a link. Pictory turns the page into a video script.
Images to Video
Upload photos and clips. Get a story back.
Blog to Video
Turn a post into a video for social.
AI Video Editor
Upload a video and edit it by editing the text.
How it works
How to make an Instagram video with AI
To make an Instagram video with AI, open Idea to Video in Pictory and type the topic, or paste a script into Text to Video. Choose 9:16 for a Reel or 1:1 for the feed, edit the scenes, add a voiceover, captions and your brand kit, then download.
Type the idea or paste a script
Idea to Video drafts the script. Text to Video keeps yours.
Choose 9:16 or 1:1
Edit the script like a doc, then pick the Reel or feed size.
Add captions and your brand
Choose a caption style and apply your brand kit.
Edit and download
Swap a visual, then download the MP4 and upload it to Instagram.
Features
Instagram video editor and maker features
Editing
An Instagram AI video editor that works like a doc
Edit the script and the scenes follow. As an Instagram video creator you can swap any visual from 18M+ stock assets or generate one in AI Studio.
- Edit text to edit the video
- 18M+ stock videos and images
- AI Studio images and clips
Text and music
Text on screen, a voice and music
Pick one of 170+ AI voices, add music from the library or upload your own track, and keep key words on screen in your caption style.
- 170+ AI voices in 29+ languages
- A music library or your own upload
- Caption styles timed to the voice
Brand and formats
Your brand in every Reel and post
Apply your brand kit to every video, and switch between 9:16 for Reels and 1:1 for the feed.
- Logo, fonts and colors
- 9:16 for Reels
- 1:1 for feed posts
routine-reel.mp49:16 · 0:25
Brand kit appliedLogo and colors
Reels
AI Reel generator
Pictory works as an AI Reel generator and Instagram Reels maker: type an idea or paste a script, choose 9:16, and it builds a vertical video with visuals, a voiceover and captions. Edit any scene, then download the Reel and upload it to Instagram. For YouTube, see the YouTube Shorts generator.
Links
Turn an Instagram link into a video
URL to Video accepts an Instagram video link as well as a web page. Paste the link, choose the video type, platform and length, and Pictory drafts a script you can edit. Then check the scenes, add your voice and captions, and download the new video.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Your brand kit’s colors guide every generation.
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using Instagram video makers?
EcommerceProduct Reels for your shop
Show a product in 20 seconds, with the price and name on screen.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study
“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study
“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study
“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study
“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study
“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
Instagram video maker vs. video editing software
One 30-second Reel, made two ways.
| Step | With Pictory | Traditional editing software |
|---|---|---|
| Starting point | A script, an idea, a link or photos | Footage you have filmed or collected |
| The script | Written or drafted for you, then edited like a doc | Written separately, before the edit |
| Visuals | Matched to every line, then swapped where you like | Sourced and placed on a timeline |
| Voiceover | An AI voice applied in the editor | Recorded, then synced on the timeline |
| Captions | Automatic and timed to the voice | A separate step, styled on the timeline |
| Another format | Switch between 16:9, 9:16 and 1:1 | A new sequence and reframing for each |
Video API
Make video at scale from your own product
Send text, links or slides to the Pictory API and get branded videos back, automatically.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}Enterprise
Enterprise video at scale
Custom plans, onboarding and support for company-wide rollouts.
- SOC 2 and GDPR compliant
- Custom plans and personalized onboarding
- Shared brand kits and team workspaces
- Dedicated support
Open Idea to Video in Pictory and type the topic, or paste a script into Text to Video. Choose 9:16 or 1:1, edit the scenes, add a voiceover and captions, then download the MP4 and upload it to Instagram.
Yes. Pictory builds a vertical Reel from an idea or a script, with visuals, a voiceover and captions. You edit any scene, then download it and upload it yourself.
A Reel is vertical, 9:16. For a square feed post choose 1:1. Pictory makes both from the same project.
Yes. URL to Video accepts an Instagram video link as well as a web page. Paste the link, choose the video type, platform and length, and edit the script Pictory drafts before you generate the video.
Yes. You can try Pictory’s Instagram video maker on a free trial, online in your browser. The trial includes 50 AI credits, and videos downloaded on it carry a watermark. Paid plans start at $25 a month, billed annually.
Not Just an Instagram Video Maker
Explore our AI Generative Tools and Other Features
