Our Story

Founding Team

Vikram Chalana

Chief Executive Officer


Vikram is an engineer turned entrepreneur. He was the co-founder of Winshuttle, an enterprise software company that he helped grow to 300 employees globally.

Vishal Chalana

Chief Technology Officer


Vishal is technology leader with an extensive track record building commercially-successful enterprise and cloud solutions. Vishal was the co-founder of Winshuttle, an enterprise-software company.

Abid Ali

Chief Product Officer


Abid is growth strategy leader with a proven track record. He has deep cross-functional experience in sales, partnerships, product management, and customer service.

Our Story

We are a team of entrepreneurs, marketers, and engineers who have started companies, and also worked at large and small enterprises.

As prolific content creators, we realized that many businesses are sitting on mountains of long-form content in the form of blogs, white-papers, articles, demos, and webinars. But, what the world is consuming is short-form videos!

What if we could use AI to convert long-form content into hundreds of short-form multimedia content pieces? We could not only solve the problem of generating fresh content but also offer higher engagement levels on social media through video.

We built our first prototype at a hackathon in Seattle in 2019. In July 2020, we launched the first version of our product. Since then, we have made many updates to Pictory and we continue to listen to our customers and innovate.

We're on a mission to convert verbosity to visual brevity.

Our company has a strong set of values we call our CREDO which is expressed below.

Harness the Power of Pictory AI to Generate and Edit Video Content

Harness the power of AI and amazing video creation tools to grow your audience while saving you time!