Website and article to video with AI
URL to Video AI Generator
Paste a blog post, product page or help article. Pictory writes the script and builds the video, with visuals, voiceover and captions.
- Works with blog posts, product pages and help articles
- Choose the video type, platform and length
- Check the script before a single scene is built
- Free to try, online in your browser
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is URL to video?
URL to video is AI that turns a web page into a video from its link. Paste the URL of a blog post, product page or help article and Pictory’s URL to video generator reads the page, writes a script from the key points, and adds visuals, voiceover and captions.
You check the script before anything is built, so the video says exactly what you want. Then swap any visual, change the voice or apply your brand kit.
Posts and pages you have already published get seen again on YouTube, social and your website. It works on any public link, runs online in your browser and is free to try.
Onboarding guidenorthwind.com/blog
Your video is ready6 scenes · AI voice · captions
Your source, any format
A link is just the start.
Bring any format.
No link handy? Start from an idea, a script, slides or a recording instead.
Idea to Video
One sentence in. Script and scenes out.
Script to Video
Paste it and keep every word, or let AI tighten it up.
Text to Video
Paste any text and get a finished video.
PPT to Video
Your slides and notes, narrated and on screen.
PDF to Video
Turn reports and guides into videos people actually finish.
Audio to Video
Give podcasts visuals and captions for YouTube.
Images to Video
Upload photos and clips. Get a story back.
Screen Recorder
Record, then edit it like a document.
Blog to Video
Turn a post into a video for social.
How it works
How to turn a URL into a video with AI
To turn a URL into a video, paste the link into Pictory’s URL to Video tool and choose the video type, platform and length. Pictory reads the page and writes a script. Edit the script, generate the video, then adjust any scene and download it as an MP4.
Paste your link
Drop in any public web page: a blog post, product page or help article…
Pick the video
Choose the video type, platform and length. Pictory writes the script.
Check the script
Edit it like a doc, or ask AI to shorten, rephrase or change the tone.
Edit and download
Swap visuals, change the voice or add an avatar. Download as MP4 or share a link.
Features
URL to video features: AI script, brand kit and voiceover
AI script writer
An AI script written from your page
Pictory reads the page, pulls out the key points and writes a script with a hook, the story and a call to action. You choose the video type, platform and length first.
- Explainer, marketing, internal comms or tutorial
- Add extra details for the AI to work in
- Shorten, rephrase or change the tone with Ask AI
Brand kits
A brand kit built from your website
Paste your homepage and Pictory pulls your logo and colors into a brand kit. Every video from every link comes out on brand.
- Logo and colors pulled from your website
- Add fonts, intros, outros and music
- Share the kit with your whole team
Visuals and voice
AI visuals, voiceover and captions
Every scene gets a matched visual from 18M+ clips and images, including Getty Images. Pick one of 170+ AI voices or clone your own.
- Swap any visual, or generate one in AI Studio
- 170+ AI voices, or a clone of your own
- Captions synced and styled to your brand
Warm · English (US)
Your voice clone is readyUse it on every video, in any project
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Your brand kit’s colors guide every generation.
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using URL to video?
MarketingBlog to video for social media
Turn your latest article into Shorts, Reels and LinkedIn videos before the week is out.
E-commerceProduct page to video for e-commerce
Drop in a product link and get a video of the benefits, the offer and the reviews.
Support and trainingHelp articles as how-to videos
Turn how-to pages into step-by-step videos for customers and new starters.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo YouTubers to global L&D teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study
“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study
“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study
“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study
“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study
“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
URL to video AI vs. video editing software
One blog post, turned into a video two ways.
| Step | With Pictory | Traditional editing software |
|---|---|---|
| Writing the script | Drafted from your page by AI | Write the script yourself first |
| First draft | Minutes after you paste the link | Only once the script, footage and voiceover are ready |
| Voiceover | 170+ AI voices, or a clone of your own | Record it yourself or hire voice talent |
| Visuals | Matched automatically from 18M+ assets or generated in AI Studio | Shoot footage or search stock libraries yourself |
| Captions | Automatic and time-synced | Added, then checked and styled on the timeline |
| Your branding | Brand kit built from your website | Set up fonts and colors in every project |
| Formats for each channel | Choose 16:9, 9:16 or 1:1 per version | Re-edit each version |
Video API
Turn every new page into a video
Send page links, text or slides to the Pictory API and get branded videos back, automatically.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}Enterprise
Enterprise video at scale
Custom plans, onboarding and support for company-wide rollouts.
- SOC 2 and GDPR compliant
- Custom plans and personalized onboarding
- Shared brand kits and team workspaces
- Dedicated support
Choose URL to Video, paste the link, then pick the video type, platform and length. Pictory writes a script you can edit, builds the scenes, and you download the finished video as an MP4.
Yes. Paste a link and Pictory’s link to video AI reads the page, writes a script and builds the video. It works on any public page with clear text: blog posts, product pages, help articles, case studies and landing pages. If a page needs a login, paste its text into Text to Video instead.
Yes. You can try Pictory’s URL to video AI generator on a free trial, online in your browser. Paid plans start at $25 a month, billed annually.
Yes. The script opens in an editor first. Rewrite any line yourself, or ask AI to shorten, rephrase or change the tone.
Yes. Pick the platform and length before the script is written, and choose 16:9, 9:16 or 1:1 for the video.
Yes. Apply a brand kit with your logo, fonts and colors. You can even build one automatically from your website.
Yes. Your videos, including stock footage, images and music from the library, are cleared for commercial use. Just make sure you have the rights to the page you turn into a video.
Yes. The Pictory API turns text, URLs and slides into branded videos, so you can make video at scale inside your own product.
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