Photo to video AI

Image to Video AI: Turn Photos Into Video

Upload a photo, describe the motion and Pictory turns the image into a video clip. Then add it to your scene.

  • Animate any photo, picture or still
  • Pixverse 5.5, Veo 3.1 Fast and Veo 3.1
  • Add captions, a voice and music after
  • Free trial, online in your browser

300 credits with your free trial. No credit card required.

A product photographer at her studio table with a photo she is turning into a video clip in Pictory

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What is image to video AI?

Image to video AI turns a still photo or picture into a short video. You describe the motion in words and an AI video model generates the clip. In Pictory you add or make the image, choose Animate image, pick a model in AI Studio and drop the clip into your scene.

A photo, then motion. A product shot turns slowly, mist drifts across a landscape, a listing photo pushes in on the room. Write the motion you want and generate it again until it fits.

Need the starting image first? Make it with the AI image generator, then animate it here.

A content designer at his desk turning a product photo into a video with image to video AI in Pictory

Animate imageProduct photo

Clip readyAdded to scene 2

How it works

How to turn an image into a video with AI

To turn an image into a video with AI, open AI Studio from any scene in Pictory and add or generate your image. Choose Animate image, describe the motion you want and pick a video model. Preview the clip, then add it to your scene.

  1. Add or make your image

    Upload a photo, or generate one in AI Studio.

  2. Choose Animate image

    Open Edit with AI on the image and pick Animate image.

  3. Describe the motion

    Write what should move, then pick Pixverse 5.5, Veo 3.1 Fast or Veo 3.1.

  4. Add the clip to your scene

    Preview it, then add it to the scene or download it.

AI Studio

Create any image or video you need with generative AI

The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.

  • A white vase on the left and the same vase turned purple on the right, after the prompt "Make it purple"

    Generate and edit images

    Describe it, or edit an existing image with a prompt.

  • The same woman in a forest and on a city waterfront at sunset, matched to her reference photo

    Keep characters consistent

    Use reference images to keep the same person or product in every scene.

  • A male barista talking to the camera in his cafe, with a play button and audio waveform

    Create video clips with sound

    Generate clips with audio. Yes, characters can talk.

  • A hiker on a mountain summit above the clouds, with a filmstrip showing the clip being extended
    Original clip, frame 1: sunrise over the clouds beside a mountain ridgeOriginal clip, frame 2: a hiker with a red backpack climbing toward the summitOriginal clip, frame 3: clouds below the rocky ridgeExtended clip, new frame 1: the sun low over a sea of cloudsExtended clip, new frame 2: the hiker standing on the summit with both arms raisedExtended clip, new frame 3: clouds rolling past the far ridges

    Extend any clip

    Keep any clip going with a new prompt, even one you uploaded.

  • Four versions of a corgi puppy in a knitted scarf on lilac, mint, peach and yellow backdrops, with one selected

    Get four options at once

    Generate up to four versions and keep the best one.

  • A website, a document and a logo feeding a brand kit of colors and a font, which is applied to a violet and yellow product video frame

    Stay on brand

    Bring in your brand from a website, a document or a logo, and it is applied to every scene.

Choose your model

Pick a model for stills or 5 to 10-second clips.

Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.

AI models

Choose your AI model

Pick a video model for each clip in AI Studio. Pixverse 5.5 gives fast, smooth motion. Veo 3.1 Fast and Veo 3.1 are Google’s video models: Veo 3.1 Fast suits quick drafts and social clips, and Veo 3.1 gives higher-quality output with realistic movement.

Photo to video

Photo to video AI

Photo to video AI works on any picture: a product shot, a portrait you have the rights to, a listing photo or a landscape.

Turn a photo into a video with AI, then create video from photos you already have, one clip at a time, in the same project.

Several photos

Turn many photos into one video

Image to video AI animates one picture at a time. To join several photos and clips into one video, start from the page that fits.

Free trial

Image to video AI free

You can try image to video AI free in Pictory. The free trial gives you 300 credits for 14 days, with no credit card required, and it works on every model. Each clip uses credits, and every model page shows what it costs and what the trial makes.

Use cases

Who is using image to video AI?

  • A brand manager holding a ceramic vase in a bright studio, in a product teaser made from one photo in Pictory
    Marketing

    Product teasers from one photo

    Turn a product shot into a slow turn or a push-in for an ad.

  • A skincare founder in a sunny bathroom in a vertical product video made from a still photo in Pictory
    Social

    Social product videos

    A short moving clip of a still photo for a 9:16 feed.

  • A science teacher in a bright classroom in a lesson video with an animated diagram made in Pictory
    Training

    Moving diagrams for lessons

    Animate a diagram or a slide image, then add narration and captions.

  • A real estate agent standing outside a bright family home in a listing video made from photos in Pictory
    Real estate

    Listing photos that move

    A slow pan or push-in on a listing photo, without a video shoot.

More AI video features

Your complete AI video generation tool

  • AI avatars

    Add a talking presenter, or a digital twin of you.

  • Captions

    Accurate, synced captions in your brand style.

  • Translation

    Captions and voiceover for every market.

  • Text editing

    Edit the transcript to edit the video.

  • Team workspaces

    Share projects and brand kits with your team.

  • API

    Generate branded videos from your own product.

Why Pictory

Loved by creators, trusted by enterprise teams

From solo creators to global L&D teams. Read the case studies

  • 4.6 / 5

    Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.

    • Capterra Best Ease of Use 2025 badge
    • Capterra Shortlist 2025 badge
    • Software Advice Front Runners 2025 badge
    • GetApp Category Leaders 2025 badge
  • 20,000+

    companies and institutions creating video with Pictory.

  • SOC 2

    and GDPR compliant, ready for enterprise security reviews

    AICPA SOC sealISO 27001 sealGDPR

Case studies

Teams that scaled video with Pictory

  • Whirlybird Labs logo over a bright glass office

    “Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”

    Jason Hoss, Founder & CEO
    Read the Whirlybird Labs case study
  • VRC Investigations logo over a woman leading a meeting

    “Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”

    Curtis Whitfill, VP of Continuing Education
    Read the VRC case study
  • AppDirect logo over a presenter showing a chart to his team

    “82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”

    David Landsberger, Director of Partner Enablement
    Read the AppDirect case study
  • NetRock Custom Cybersecurity logo over a team working at their computers

    “It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”

    Christian Wentz, Owner
    Read the NetRock case study
  • Online Super Tutors logo over a tutor presenting a lesson

    “Through Pictory videos, leads up by 500%, video production costs are down 90%.”

    Andrew Reid, Founder
    Read the Online Super Tutors case study
  • Game of Yield logo over a man working at his computer

    “We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”

    Dr. Yuri Kotik, Founder
    Read the Game of Yield case study

See all case studies

FAQ

FAQ: image to video AI

Can’t find your answer? Contact our team.

Open AI Studio from any scene in Pictory and add or generate the picture. Choose Animate image, describe the motion and pick a video model. Preview the clip and add it to your scene.

Pictory has a free trial you can use for image to video AI. The free trial gives you 300 credits for 14 days, with no credit card required, and it works on every model.

It depends on the clip. Pixverse 5.5 gives fast, smooth motion, Veo 3.1 Fast suits quick drafts and social clips, and Veo 3.1 is for higher-quality output with realistic movement. The AI models page compares them.

In Pictory you describe the motion in words, choose one of three video models and can add audio to the clip. The clip then sits in your video project, where you add captions, a voiceover, music and your brand kit.

Yes. Image to video AI animates one picture at a time. To join several photos into one video, use the slideshow maker, the video montage maker or the video collage maker.

Yes. Every clip goes into your Pictory project, where you add music from the library, captions in your style and a voiceover from 170+ AI voices.

NEW

Agentic video workflows now in Pictory 3

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