AI product video maker
Product Video Maker
Make a product video from a product page, a script or your own photos. Pictory builds the scenes, and you add a voiceover, captions and your brand.
- Start from a product page link
- Or from your own photos and clips
- AI voiceover and captions
- Free to try, online in your browser
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is a product video maker?
A product video maker turns a product description, a product page or your photos into a short product video. In Pictory you paste the text or the link, or upload the pictures, and it builds the scenes. Add a voiceover and captions, then download the video.
Three ways in. Paste the link to a product page and Pictory writes a script from it. Paste a description you already have. Or upload your own product photos and clips and put them in order.
Use it as an AI product video maker for one launch or for a whole catalog, and as a product video creator for listings, social posts and your website. It runs in your browser and is free to try.
northwind.com/backpackScript written from the page
Video readyVoiceover on · captions on
Your source, any format
Start with what you’ve got
A product page, a description or your own product photos. Use URL to Video for a page and Images to Video for photos.
URL to Video
Drop in a link. Pictory turns the page into a video script.
Images to Video
Upload photos and clips. Get a story back.
Text to Video
Paste any text and get a finished video.
Idea to Video
One sentence in. Script and scenes out.
AI Video Editor
Upload a video and edit it by editing the text.
Blog to Video
Turn a post into a video for social.
PPT to Video
Your slides and notes, narrated and on screen.
PDF to Video
Turn reports and guides into videos people actually finish.
Audio to Video
Give podcasts visuals and captions for YouTube.
How it works
How to make a product video with AI
To make a product video with AI, paste your product page link into URL to Video in Pictory, or upload your product photos with Images to Video. Choose the platform and length, and check the script. Edit the scenes, add your brand kit, a voiceover and captions, then download.
Paste your product page
Choose URL to Video and paste the link. Or upload your photos with Images to Video.
Pick the platform and length
Choose the video type, where it will be shown and how long it is. Pictory writes the script.
Check the script
Edit it like a doc, or ask AI to shorten, rephrase or change the tone.
Brand it and download
Swap in your own product photos, add a voice and captions, then download the MP4.
AI product video
AI product video generator
An AI product video generator builds the video from what you give it. In Pictory, the AI reads your product page or description, writes a script, matches a visual to every line and adds a voiceover and captions. You check each scene and swap in your own product photos.
Features
Product video maker features: photos, voiceover and branding
Your product on screen
Your own product photos and clips in every scene
Upload your product photos and clips and use them in any scene. For the scenes in between, pick from the stock library or generate an image in AI Studio.
- Your photos and clips, uploaded
- Stock visuals for supporting scenes
- AI Studio images from a text prompt
vase-front.jpgScene 2 · your upload
4 photos addedStock visuals on the rest
Voiceover and captions
A voiceover and captions that explain the product
Pick one of 170+ AI voices in 29+ languages to read the script, or upload your own recording. Captions are timed to the voice.
- 170+ AI voices in 29+ languages
- Your own voiceover, uploaded
- Captions in a choice of styles
Branding and formats
Your brand kit and a format for every channel
Apply your logo, fonts and colors from your brand kit. Download in 16:9 for your website, 9:16 for Reels and TikTok or 1:1 for feeds.
- Logo, fonts and colors in one kit
- 16:9, 9:16 and 1:1
- The same look across a whole catalog
Ecommerce and demos
Product videos for ecommerce and demos
For a store, Pictory works as an ecommerce video maker: paste a listing and get a video for the product page and for social. For software and devices, it works as a product demo video maker: write the steps as a script and add your own screen clips.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Your brand kit’s colors guide every generation.
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using product video makers?
Online storesProduct videos for ecommerce listings
Paste the listing and get a video for the product page.
MarketplacesProduct videos from photos for sellers
Upload the photos you already took and put them in order.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study
“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study
“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study
“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study
“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study
“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
Product video maker vs. video editing software
One product, one 45-second video, made two ways.
| Step | With Pictory | Traditional editing software |
|---|---|---|
| Starting point | A product page, a description or your photos | Footage you have already shot |
| The script | Written from the page, then edited like a doc | Written separately, before the edit |
| Visuals | Your photos plus stock or AI Studio visuals | Every clip sourced and placed on a timeline |
| Voiceover | An AI voice applied in the editor | Recorded or bought, then synced |
| Captions | Automatic and timed to the voice | Added, then styled on the timeline |
| Formats | Switch between 16:9, 9:16 and 1:1 | A new sequence and reframing for each |
| A whole catalog | Repeat with the next product page | A new edit for every product |
Video API
Make video at scale from your own product
Send text, links or slides to the Pictory API and get branded videos back, automatically.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}Enterprise
Enterprise video at scale
Custom plans, onboarding and support for company-wide rollouts.
- SOC 2 and GDPR compliant
- Custom plans and personalized onboarding
- Shared brand kits and team workspaces
- Dedicated support
Paste your product page link into URL to Video in Pictory, or upload your product photos with Images to Video. Choose the platform and length, check the script, then add a voiceover, captions and your brand and download the MP4.
Yes. In Pictory the AI reads your product page or description, writes a script and builds a scene for each line with a visual, a voiceover and captions. You check the scenes and add your own product photos before you download.
Yes. Choose URL to Video and paste the link to any public product page. Pictory picks out the key points and writes a script, which you can edit before the video is made.
Yes. Upload your photos and clips and use them in any scene, or start with Images to Video and put them in order. JPG, PNG and BMP photos work alongside video clips.
Yes. You can try Pictory’s product video maker on a free trial, online in your browser. The trial includes 50 AI credits, and videos downloaded on it carry a watermark. Paid plans start at $25 a month, billed annually.
It depends where it will be shown. Use 16:9 for a product page or YouTube, 9:16 for Reels, Shorts and TikTok, and 1:1 for feeds. You can download all three from the same video.
Not Just a Product Video Maker
Explore our AI Generative Tools and Other Features
