AI social media video maker
Social Media Video Maker
Turn a script, an idea, a blog post or a link into a video for any feed. Pick the format, add captions and your brand, then download.
- Vertical, square or wide in one click
- Captions timed to the voice
- Your logo, fonts and colors
- Free to try, online in your browser
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is a social media video maker?
A social media video maker turns a script, an idea, a link or your photos into short videos for social platforms. In Pictory you choose the input and the format, edit the scenes, add captions and a voiceover, then download the MP4 to upload where you like.
One video, every feed. Make it vertical for Reels and TikTok, square for a feed, or wide for YouTube. The script, visuals and captions carry over when you switch.
Pictory is an AI social media video maker that runs in your browser and is free to try. When you already have a post or a page, repurpose content instead of starting from a blank script.
Blog to VideoSummer menu post
9:16 · 0:45Captions on
Your source, any format
Start with what you’ve got
A script, an idea, a post or a folder of photos. Use idea to video when all you have is the topic.
Text to Video
Paste any text and get a finished video.
Idea to Video
One sentence in. Script and scenes out.
URL to Video
Drop in a link. Pictory turns the page into a video script.
Blog to Video
Turn a post into a video for social.
Images to Video
Upload photos and clips. Get a story back.
Audio to Video
Give podcasts visuals and captions for YouTube.
How it works
How to make a social media video
To make a social media video with AI, open Idea to Video in Pictory, type the topic and choose the platform and length, or paste a script into Text to Video. Pick 9:16, 1:1 or 16:9, edit the scenes, add captions and your brand kit, then download.
Start with the topic or script
Type an idea, paste a script, or drop in a blog post or link.
Pick the platform and length
Pictory writes a script that fits. Edit it like a doc.
Add captions and your brand
Choose a caption style and apply your brand kit.
Edit and download
Swap a visual or change the voice, then download the MP4.
Features
Social media video creator and editor features
Formats
Every aspect ratio from one project
Switch the same video between 9:16, 1:1 and 16:9. Social media video creation gets faster when one script serves every feed.
- 9:16 for Reels, TikTok and Shorts
- 1:1 for feeds
- 16:9 for YouTube
Editing
A social media video editor that works like a doc
Edit the script and the scenes follow. Swap a visual from 18M+ stock assets, generate one in AI Studio, or change the voice to one of 170+ AI voices.
- Edit text to edit the video
- 18M+ stock videos and images
- 170+ AI voices in 29+ languages
Captions and brand
Captions and your brand on every video
Captions are timed to the voice, so a video works with the sound off. Apply your brand kit, or start from a template such as Flash Sale or Local Business Highlight.
- Caption styles, timed to the voice
- Logo, fonts and colors from your brand kit
- Templates in landscape, mobile and square
menu-teaser.mp41:1 · 0:30
Captions onBrand kit applied
Platforms
Make videos for every platform
Each platform has its own page with the format and ideas that suit it. For short vertical clips, see the YouTube Shorts generator. The LinkedIn video maker and the Twitter video maker cover the professional and news feeds.
AI
AI social media video generator
An AI social media video generator builds the video from your text or link. In Pictory, the AI drafts the script for the platform and length you choose, matches a visual to every line and adds a voiceover and captions. You approve the script and can change any scene.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Your brand kit’s colors guide every generation.
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using social media video makers?
Social media managersA week of posts from one script
Write once, then export vertical, square and wide versions.
Small businessSocial videos from your website
Paste a page from your site and get a short video about it.
Marketing teamsCampaign videos for every channel
One campaign, a version for each feed, all on brand.
CreatorsBlog posts turned into social clips
Turn a post you already wrote into a video for your followers.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study
“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study
“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study
“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study
“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study
“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
Social media video maker vs. video editing software
One 30-second social video, made two ways.
| Step | With Pictory | Traditional editing software |
|---|---|---|
| Starting point | A script, an idea, a post or a link | Footage you have filmed or collected |
| The script | Written or drafted for you, then edited like a doc | Written separately, before the edit |
| Visuals | Matched to every line, then swapped where you like | Sourced and placed on a timeline |
| Voiceover | An AI voice applied in the editor | Recorded, then synced on the timeline |
| Captions | Automatic and timed to the voice | A separate step, styled on the timeline |
| Another format | Switch between 16:9, 9:16 and 1:1 | A new sequence and reframing for each |
Video API
Make video at scale from your own product
Send text, links or slides to the Pictory API and get branded videos back, automatically.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}Enterprise
Enterprise video at scale
Custom plans, onboarding and support for company-wide rollouts.
- SOC 2 and GDPR compliant
- Custom plans and personalized onboarding
- Shared brand kits and team workspaces
- Dedicated support
Open Idea to Video in Pictory, type the topic and choose the platform and length, or paste a script into Text to Video. Pictory matches visuals to every line and adds a voiceover. Edit the scenes, add captions, then download the MP4.
Start from an idea, a script, a blog post or a link and Pictory builds the video for you. You choose the format and length, check the script, and change any scene before you download.
Pictory makes videos in 9:16, 1:1 and 16:9. Vertical 9:16 suits Reels, TikTok and Shorts, square 1:1 suits feeds, and 16:9 suits YouTube.
Yes. Make the video once, then switch the aspect ratio for each platform and download each version. The script, visuals and captions carry over.
Yes. Set up a brand kit with your logo, fonts and colors, and apply it to any video in a click.
Yes. You can try Pictory’s social media video maker on a free trial, online in your browser. The trial includes 50 AI credits, and videos downloaded on it carry a watermark. Paid plans start at $25 a month, billed annually.
Not Just a Social Media Video Maker
Explore our AI Generative Tools and Other Features
