Digital marketing video
Create Campaign Videos and Ad Variants Fast
Start from a script, a product page or an idea, and get campaign videos in every size your ads and social need, with variants to test.
- Several hooks and lengths from one script
- 16:9, 9:16 and 1:1 from one project
- Captions for feeds watched on mute
- Your brand kit on every variant
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is a digital marketing video maker?
A digital marketing video maker is a tool that produces campaign videos for ads and social quickly. In Pictory you start from a script, a product page or an idea, then export the formats each channel needs, with captions and your brand on every version.
Built for campaigns, not one-off films. Digital marketing video lives on variants: different hooks, lengths and sizes for each audience and placement. Pictory makes those from one project, so testing a new angle takes minutes instead of a new edit.
Among digital marketing tools, Pictory is the video part. Repurposing posts and webinars instead? See the content marketing video maker.
Hook A, B, CSame script
3 sizesEach variant
The funnel
Video for every stage of a campaign
Awareness, consideration, conversion: what to make at each stage and where to make it.
Awareness: social videos
Short videos that stop the scroll.
Consideration: explainers
Show how it works and who it is for.
Consideration: product videos
From a product page, in minutes.
Conversion: video ads
Ads and variants for each placement.
How it works
How to make campaign video variants
To make campaign video variants in Pictory, write one script, then ask the AI video agent for different hooks and lengths. Export each variant in 16:9, 9:16 and 1:1 with captions, and you have a set of videos ready to test in your ad accounts.
Write one script
The offer, the audience and the call to action.
Ask for variants
New hooks and lengths, keeping the rest.
Add captions and brand
Captions timed to the voice, your brand kit on.
Export each size
Download MP4s in 16:9, 9:16 and 1:1, or share a link.
Ads
Ad creative without a production queue
Video creative for ads needs volume: new hooks every week and a size for every placement. The AI video ad maker has the full flow, from a product page or a script to finished ads; this page is how digital marketers fit it into a campaign.
Every market
Captions and translations for each market
Captions
Captions on every variant
Captions are made from the script and timed to the voice, so the message lands with the sound off.
- Timed to the voice
- Your caption style
- SRT download
Translate
A version for each market
Translate a finished video into other languages: each one becomes its own version with the script and captions translated.
- A version per language
- Voices in 29+ languages
- Same brand kit
EspañolVersion 2
9:16Ready
Approvals
Brand and approvals
A brand kit keeps every variant on brand; on the Teams plan, marketers and reviewers share projects, and a view-only link goes to anyone who signs off.
- One brand kit for the campaign
- Shared projects on the Teams plan
- View-only review links
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using digital marketing video makers?
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
Digital marketing video maker vs. video editing software
Three ad variants, made two ways.
| Task | With Pictory | Traditional editing software |
|---|---|---|
| A new hook | Ask the agent and keep the other scenes | Re-edit the opening on a timeline |
| Sizes | Export 16:9, 9:16 and 1:1 from one project | Re-frame and export each size |
| Captions | Made from the script, timed to the voice | Added as a separate step, then checked |
| Markets | Translate into a new version | Re-record and re-edit for each language |
From the blog
Latest guides for digital marketers
New guides from the Pictory blog.
API and MCP
Build video into your own tools
Send text, links or slides to the Pictory API, or connect an AI agent through the Pictory MCP server, and get branded videos back.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}For organizations
Pictory for your whole organization
Bring video to every team, with one brand and the security reviews your company needs.
- Shared brand kits: logo, fonts and colors
- Pictory Central for interactive video, LMS use and SCORM export
- SOC 2 compliant and ISO 27001 certified
- Custom plans and dedicated support
Paste a product page link or a short script into Pictory, review the scenes, apply your brand kit and export the sizes you need. The AI video ad maker page has the full steps.
Yes. Ask the AI video agent for a new hook or a shorter version while keeping the other scenes, or duplicate the project and change the opening. Each version exports separately.
9:16 for Stories, Reels, Shorts and TikTok; 1:1 for feeds; 16:9 for YouTube and the web. Pictory exports all three from one project.
Yes. Captions are timed to the voice, and the video translator makes a new version of the video in each language you choose.
Pictory creates the video file: an MP4 and a shareable link. You upload it to your ad accounts and run the campaign there.
Yes. The free trial includes 300 AI credits, and videos downloaded on it carry a watermark. Plans start at $25 a month, billed annually.
Not Just a Digital Marketing Video Maker
Explore our AI Generative Tools and Other Features