Facebook video and ad creator
Facebook Video Maker
Turn a script, an idea or a web page into a video or a video ad for Facebook. Add captions, a voiceover and your brand, then download.
- Square, vertical or wide
- Video ads from a product page
- Captions for sound-off viewing
- Free to try, online in your browser
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is a Facebook video maker?
A Facebook video maker turns a script, an idea or a web page into a video for Facebook. In Pictory you choose 1:1, 9:16 or 16:9, edit the scenes, add captions and a voiceover, and download the MP4 to upload to your page or ad account yourself.
Made for the feed. A square or vertical video takes up more of the screen, and captions carry the message when the sound is off.
If you are comparing AI video platforms for Facebook, Pictory is a video maker for Facebook that runs in your browser and is free to try. For other feeds, see the social media video maker.
Text to VideoOpen house this Saturday
1:1 · 0:40Captions on
Your source, any format
Start with what you’ve got
A script, an idea, a product page or your photos. Use URL to video when the page already says it.
Text to Video
Paste any text and get a finished video.
Idea to Video
One sentence in. Script and scenes out.
URL to Video
Drop in a link. Pictory turns the page into a video script.
Images to Video
Upload photos and clips. Get a story back.
Blog to Video
Turn a post into a video for social.
AI Video Editor
Upload a video and edit it by editing the text.
How it works
How to make a Facebook video with AI
To make a Facebook video with AI, paste a script into Text to Video in Pictory or a page link into URL to Video. Choose 1:1, 9:16 or 16:9, edit the scenes, add a voiceover and captions, then download the MP4 and upload it to Facebook.
Paste a script or a link
Use Text to Video for a script, or URL to Video for a web page.
Check the script and format
Edit it like a doc, then choose 1:1, 9:16 or 16:9.
Add a voice and captions
Pick one of 170+ AI voices. Captions follow the voice.
Edit and download
Swap a visual, then download the MP4 and upload it to Facebook.
Features
Facebook video editor and creator features
Editing
A Facebook video editor that works like a doc
Edit the script and the scenes follow. Swap any visual from 18M+ stock assets, upload your own, or generate one in AI Studio.
- Edit text to edit the video
- 18M+ stock videos and images
- AI Studio images and clips
Brand
Your brand on every Facebook video
Apply a brand kit with your logo, fonts and colors. Every video from the page or the ad account looks like it came from one team.
- Logo, fonts and colors
- Shared with your team
- Applied in one click
Captions and formats
Captions and the right size for the feed
Captions are timed to the voice, so the video works with the sound off. Choose square for the feed, vertical for Stories and Reels, or wide for longer videos.
- Caption styles, timed to the voice
- 1:1, 9:16 and 16:9
- MP4 download
class-teaser.mp49:16 · 0:30
Captions onSleek style
Ads
Facebook video ads
Pictory works as a Facebook video ad creator and Facebook ad video maker. Create Facebook video ads from a script, or paste a product page into URL to Video, choose 1:1 or 9:16, and download. You upload the ad in your ad account yourself.
Ideas
Facebook video ideas
Good Facebook video ideas are short and specific. Show a new product in 30 seconds, answer one common question, share an event with the date on screen, or turn a customer story into a short video. Keep one idea per video.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Your brand kit’s colors guide every generation.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using Facebook video makers?
Local businessFacebook videos for a local business
Turn the week’s news into a short square video for your page.
- Ecommerce
Facebook video ads from a product page
Paste the product page and get a short ad to upload to your ad account.
- Community managers
Group updates and answers
Answer the question everyone asks in a video you can pin.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
Facebook video maker vs. video editing software
One 30-second Facebook video, made two ways.
| Step | With Pictory | Traditional editing software |
|---|---|---|
| Starting point | A script, an idea or a web page | Footage you have filmed or collected |
| The script | Written or drafted for you, then edited like a doc | Written separately, before the edit |
| Visuals | Matched to every line, then swapped where you like | Sourced and placed on a timeline |
| Voiceover | An AI voice applied in the editor | Recorded, then synced on the timeline |
| Captions | Automatic and timed to the voice | A separate step, styled on the timeline |
| Another format | Switch between 16:9, 9:16 and 1:1 | A new sequence and reframing for each |
Video API
Make video at scale from your own product
Send text, links or slides to the Pictory API and get branded videos back, automatically.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}Enterprise
Enterprise video at scale
Custom plans, onboarding and support for company-wide rollouts.
- SOC 2 and GDPR compliant
- Custom plans and personalized onboarding
- Shared brand kits and team workspaces
- Dedicated support
Paste a script into Text to Video in Pictory, or a web page into URL to Video. Choose 1:1, 9:16 or 16:9, edit the scenes, add a voiceover and captions, then download the MP4 and upload it to Facebook.
Yes. Make the video from a script or a product page, choose 1:1 or 9:16, and download it. You then upload it to Facebook in your ad account yourself.
Pictory makes videos in 16:9, 9:16 and 1:1. Square and vertical suit the feed and Stories, and 16:9 suits longer videos.
Yes. Pictory adds captions timed to the voice, in a choice of styles, and you can edit the words in the transcript.
Yes. You can try Pictory’s Facebook video maker on a free trial, online in your browser. The trial includes 50 AI credits, and videos downloaded on it carry a watermark. Paid plans start at $25 a month, billed annually.
Not Just a Facebook Video Maker
Explore our AI Generative Tools and Other Features
