AI video generator for agencies
Make Client Videos Faster Without Growing Your Team
Turn each client’s blog posts, scripts and recordings into branded videos, with a brand kit per client so nothing gets mixed up.
- A brand kit for every client
- Brand kits from a client’s website URL
- Captions and translations for client markets
- The API for video at volume
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is a video maker for agencies?
A video maker for agencies is a tool that lets an agency produce branded client videos from text, links and recordings without a full edit for each one. In Pictory every client can have its own brand kit, so the right logo, colors and voice go on every video.
AI video for agencies that run many accounts. Video production for agencies usually means a queue. With Pictory a strategist pastes the client’s blog or script, reviews the scenes and exports every size the campaign needs, so the editors keep the work that really needs them.
Agencies on the Teams plan share projects and brand kits across the team.
Client brand kitFrom northwind.com
6 videosThis week
Many clients
One workflow, many clients
Set up one brand per client, built by hand or generated from the client’s website URL: logo, colors, fonts, intros, music and voices. The steps stay the same for every account, and choosing the client’s brand in the editor restyles the whole video. Templates give recurring formats a head start.
Client work
Videos agencies make with Pictory
The client work that comes round every week, each with its own page.
Social clips
Short videos for each channel.
Video ads
Ads and variants for paid campaigns.
Blog to video
A client’s post becomes a video.
Webinar repurposing
One recording, many clips.
How it works
How an agency makes a client video
To make a client video in Pictory, take the client’s blog post, script or recording and generate the video from it. Review the scenes with the account team, apply the client’s brand kit, then export each size the campaign needs and send the client a review link.
Start from the client’s content
A blog post link, a script or a recording.
Review the scenes
Check the script and the visual in each scene.
Apply the client’s brand
Choose the client’s brand kit and the whole video restyles.
Export each size
Download MP4s in 16:9, 9:16 and 1:1, or share a link.
For every market
Captions and translation for client markets
Captions
Captions in the client’s style
Captions are timed to the voice and styled to match the client’s brand kit.
- Timed to the voice
- Styled per client
- SRT download
Languages
One video, several markets
Translate a finished client video into other languages; each language becomes its own version, with the script and captions translated.
- A version per language
- Script, captions and on-screen text
- Voices in 29+ languages
FrançaisVersion 2 of 3
CaptionsTranslated
Voices
The right voice for each client
Pick from 170+ AI voices in 29+ languages, and save the client’s voice in their brand kit.
- 170+ AI voices
- Saved per brand kit
- The client’s own voiceover, uploaded
At volume
Bulk video creation with the Pictory API
For bulk video creation, the Pictory API turns text, links or slides into branded videos from your own systems, so a bulk video generator can sit inside your agency’s workflow. Partners building on Pictory can work with the system integrators team.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using video makers for agencies?
Social agenciesA month of client clips in a day
One brand kit per client, a batch of clips per brand.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
Video maker for agencies vs. video editing software
One client video, made two ways.
| Task | With Pictory | Traditional editing software |
|---|---|---|
| Client branding | Choose the client’s brand kit and the video restyles | Rebuild the client’s look in each project |
| First draft | Paste the client’s post or script | Gather footage, then edit on a timeline |
| Sizes | Export 16:9, 9:16 and 1:1 from one project | Re-edit each size |
| Volume | The Pictory API for batches | More editor hours |
From the blog
Latest guides for agencies
New guides from the Pictory blog.
API and MCP
Build video into your own tools
Send text, links or slides to the Pictory API, or connect an AI agent through the Pictory MCP server, and get branded videos back.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}For organizations
Pictory for your whole organization
Bring video to every team, with one brand and the security reviews your company needs.
- Shared brand kits: logo, fonts and colors
- Pictory Central for interactive video, LMS use and SCORM export
- SOC 2 compliant and ISO 27001 certified
- Custom plans and dedicated support
Give each client a brand kit and use the same steps for every account: paste the client’s content, review the scenes, apply the brand and export. A strategist can make a first draft in minutes.
Yes. Each client gets its own brand kit with its logo, colors, fonts, music and voices, and choosing it in the editor restyles the video. A brand kit can be generated from the client’s website URL.
Yes, on the Teams plan (3 or more users): your team shares projects and brand kits. Anyone can send a client a view-only preview link for review.
Yes. Captions are timed to the voice, and the video translator makes a new version of the video in each language you choose.
Yes, with the Pictory API: send text, links or slides from your own systems and get branded videos back.
Yes. The free trial includes 300 AI credits, and videos downloaded on it carry a watermark. Plans start at $25 a month, billed annually.
Not Just a Video Maker for Agencies
Explore our AI Generative Tools and Other Features