Pictory Raises $2.1 Million Seed Financing Led by FUSE

Company to Aggressively Build on the Recent Momentum of Acquiring 5000+ Customers in 3 months and Accelerate Rollout of Cutting-Edge AI-powered Video Solution for the Content Creator Economy SEATTLE, WA— January 4, 2022 — Pictory Corp., an AI-powered video solution that empowers content creators and marketers to edit and produce videos automatically and at scale,Continue reading “Pictory Raises $2.1 Million Seed Financing Led by FUSE”

Pictory Launches AI-powered Video Solution for the Creator Economy; announces 5000+ customers and 100x growth in 3 months

Content Creators and Marketers leverage Pictory to increase productivity by 50% and social engagement by 25% SEATTLE, WA— November 2, 2021 — Pictory, an AI-powered video solution that empowers content creators and marketers to edit and produce videos automatically and at scale, today announced the launch of a new video solution targeting the creator economyContinue reading “Pictory Launches AI-powered Video Solution for the Creator Economy; announces 5000+ customers and 100x growth in 3 months”

Marketing your webinar with short clips

Now that you’ve recorded your webinar and even posted on YouTube and social, what now? How do you promote it so you get even more views? One of the best material to promote your webinar is several short clips representing the highlights of your webinar. These short highlight videos can be sent by email orContinue reading “Marketing your webinar with short clips”

Strategic Video Marketing & Content Repurposing Video Podcast

Have you thought about using video to grow your business? Or repurposing video into micro-clips for social media? Then this webinar is for you. In this webinar we’ll talk about how to scale your business on social media by: ➡️ Discovering what video is best for you (podcasting, webinars, live shows etc)➡️ Leveraging your time,Continue reading “Strategic Video Marketing & Content Repurposing Video Podcast”

Repurpose Content for Social Media Video Podcast

As we work to build an audience for our businesses, our content strategy is vital. Long-form content, such as blogs, white papers, or webinars, are important from an SEO and thought-leadership perspective. But, getting traction on social media with long-form content is a major challenge. Short-form videos are where the traction is on social media.Continue reading “Repurpose Content for Social Media Video Podcast”

High Frequency or High Fidelity Videos

These days there are so many marketing videos that you see everywhere. You see videos on business websites – homepage or product pages. You see videos on social media — videos attached to posts as well as video ads. You see videos on Amazon and other e-commerce sites. Of course, you see videos on YouTube. AccordingContinue reading “High Frequency or High Fidelity Videos”

Part 3: What if…? Video Production was as easy as writing an email?

As a product marketer, imagine if you could simply start with a published article, a PDF or even a video script that’s already been created? Now imagine using artificial intelligence (e.g. natural language processing) to automatically select the key themes, concepts and keywords – resulting in a video script in literally seconds – and providingContinue reading “Part 3: What if…? Video Production was as easy as writing an email?”

Part 2 : A Product Marketer’s Perspective – Challenges with Video

From a product marketing perspective, I found that my requirements for marketing videos were often for developing short, explanatory videos highlighting key capabilities and aspects of product features that our company was releasing every two weeks. With multiple product lines – each with their own roadmap and release schedule; our team could easily have 50+Continue reading “Part 2 : A Product Marketer’s Perspective – Challenges with Video”

Part 1 : Product Marketing – Communication Challenges

Rapidly changing product marketing communications Product Marketers face extraordinary challenges understanding, developing, and communicating product messaging that addresses their buyer’s (and influencer’s) needs for solutions to the challenges they face on a super accelerating scale. Mark Paine, Senior Director, Gartner Research further states “Product marketers need to embrace new technologies to help in getting the rightContinue reading “Part 1 : Product Marketing – Communication Challenges”

Four Use Cases For Videos in Marketing

For many organizations, videos are quickly becoming a part of their marketing strategy. Whether they are creating videos for YouTube, or LinkedIn campaigns, or for quick advertisements, videos show a better ROI for the marketers. Conventionally, developing videos have been expensive for production and publishing cycles. The tools are complex, and many small organizations doContinue reading “Four Use Cases For Videos in Marketing”