As the realm of business continues to evolve, there’s one thing that remains constant.
A clear method for communication.
Since the dawn of television, video has been one of the most effective ways to grab peoples’ attention and make a lasting impression.
In the internet age, this sentiment still holds true.
Over the past decade, video content has blown up in popularity, especially with the rise of video-centric platforms like YouTube and TikTok.
However, there’s one major problem: it requires a ton of resources and expertise to create the high-quality, professional-looking videos that audiences want and expect.
Thankfully, a new technology is taking the world by storm: artificial intelligence (AI).
Let’s delve into everything you need to know about AI generators and how you can use Pictory for your brand.
Understanding Artificial Intelligence In Video Creation
Video generators like Pictory can build videos from the ground up by using AI to bring together visual elements, text, animations, and add voices to create a high-quality piece of video content.
All you need to do is give it instructions (called a prompt), and the AI works to make your vision come to life.
3 Major Benefits Of Using AI To Make Videos
Making professional videos isn’t easy but with a video creation platform you can say goodbye to the stress and reap the benefits below.
Save Time and Effort
You don’t have to deal with the time-consuming parts of video creation like writing the script, putting clips and images together, adding vocals, and editing it into a cohesive piece.
Normally, you’d pay for a team, writers, expensive editing software, and equipment like cameras and lights to make good videos.
AI takes all of that out of the picture.
Make videos faster and create more in the same amount of time so you can quickly scale up your marketing efforts or anything else you need videos for.
With all that said, let’s take a look at how you can leverage Pictory to take full advantage of these benefits.
Introduction to Pictory
Pictory works by using its advanced algorithm to create engaging AI generated videos by taking your script, blogs, or recordings you already have (like from Zoom or a webinar) and pulling out the core insights and highlights.
It comes with a host of built-in features, a user-friendly interface, and customizable templates that make it easy for brands to fully unlock their potential and share it via social media platforms or their own website.
Let’s look at the key features that set Pictory apart from other AI-video creation platforms:
Turn Scripts into Effective Marketing & Sales Videos
If you have an idea and script ready for your marketing videos, Pictory can bring it to life in a matter of minutes.
All you need to do is simply paste your script into the platform, let the Pictory AI get to work, and watch your words become a compelling video in just minutes, that engages your audience.
Transform Blog Posts into Engaging Videos
Got an awesome blog post that’s generating interest?
You can repurpose that content and turn it into an awesome video as well!
Simply take the URL and post it into the Pictory platform.
The AI will go through the post to pick out the important and valuable content to generate visuals, music, and captions to turn your blog into a captivating video.
You can then share on your social media or YouTube for even more engagement.
Seamlessly Add Captions to Existing Videos
Another feature of Pictory is that you can add captions to videos you’ve already posted.
Did you know that most people who watch videos on sites like Facebook have them muted?
With captions, you can still get your message across to those people too!
Text-Based Video Editing
Going back to manually edit videos can be a pain in the you-know-what.
But with Pictory, you can simply use text prompts to quickly edit your videos with ease.
Simply type out the changes you want to be made and let Pictory do the rest!
Automatic Summarization of Long-Form Videos
While long-form content has its place, there are times it’s better to chop it up so it’s more digestible and can be added to short-form content platforms like TikTok.
It’s easy to repurpose longer videos into short clips for social media with Pictory.
Pictory will go through your longer video, figure out the “golden nuggets,” and cut your video into bite-sized chunks for easier consumption and distribution.
Creation of Video Highlights
You can also make highlights from videos you already have using Pictory.
Let’s say you have a product demo or interview, and there are certain points you want to highlight for shorter videos on Tiktok.
Simply upload it to Pictory, go through and select the portions you like, and let the AI do its magic.
Voila, you have a highlights video that will keep viewers engaged from start to finish.
Setting Up Your Pictory Account
Getting started with Pictory is easy!
And you get to create your first 3 videos completely free.
Here’s what you need to do:
Step 2: On the homepage, click on FREE TRIAL in the top right corner – no credit card required! Alternatively, you can go straight to the signup page here.
Step 3: Here, you can either connect using your Google account or enter your name, email address, and password then click Continue to get started.
Step 4: Next, you’ll need to answer a few questions so Pictory can better understand your company and goals.
Once complete, click Submit and signup.
And that’s it! Your account is ready to go.
When you’re signed in, you’ll see you have four main options:
Let’s take a look at each one in turn.
How to Create High-Quality Videos with Pictory
Creating high-quality videos has never been easier thanks to Pictory. Here’s how it works.
First, login into your account and then click Proceed in the “Script to Video” box. Of course, you will need your script ready.
If you’re having trouble, you can also use AI tools like ChatGPT to help you out.
Then you’ll see the page where you simply need to add a title and the script.
Under Scene Settings, you can choose to automatically highlight keywords, automatic scene selections, and whether to create new scenes after each sentence break, line break, or both.
Once you’ve got it all already, click Proceed and you’ll come to the page where you can select the template you wish to use.
There are several options, so pick the one that matches your tastes and aligns with your company brand.
Each one comes with a set of stock images and videos that will go into your project.
When you select one, you’ll need to choose your aspect ratio: 16:9, 9:16, or 1:1.
Check out our recent blog that explains everything you need to know about optimizing your aspect ratio.
Once you’ve made your choice, click on Select, and Pictory will start working its magic to build out your storyboard.
After that, you will come to the storyboard page where you can edit and tweak the video to your liking.
You can add music (over 15,000 tracks), images, voiceovers, text, branding elements, and more.
Once everything is the way you want it, then click on Download, select Video, and your video will bring processing.
Wait a few minutes depending on its length, then it’s ready to go!
Creating Different Types of Videos with Pictory
Pictory can be used to create a variety of videos, including for social media, training/explainer videos, and promotional/marketing videos.
How to Use Pictory to Create Social Media Videos
Whether it’s TikTok, Facebook, Instagram, or any other social media you need a video for, Pictory has you covered.
First, login into your Pictory account and use the Script to Video option.
Next, enter the title and text for your video.
If you’re having trouble coming up with something, again, ChatGPT or other AI writing software is perfect for this.
Then click proceed, and pick the template that speaks most to you.
Then the AI will get to work and bring you the storyboard.
From here, you can go to the Branding tab to add your logo, change the colors, and make the video unique to your brand.
Then select some music that fits the theme.
Once everything is to your liking, then click download and it’s ready to be uploaded to your social media.
How to Use Pictory to Create Training and Explainer Videos
If you need to create training videos for your employees or explainer videos for your product/service, Pictory is an awesome tool that lets you do that too.
Here’s what you need to do.
First, generate a script that covers everything they need to know.
Again, using something like ChatGPT will make this part a breeze.
Then once the script is ready, throw it in the Script to Video option on Pictory.
If you have videos and images you want to be included, you can add them using the Visuals tab after choosing your template.
Once everything is the way you want it, click Download, and your new training video will be ready to go!
The easiest way to share it will be to simply upload it to Youtube and share it with the relevant people.
How to Use Pictory to Create Promotional and Marketing Videos
Pictory can also be used to promote your product or brand.
The steps are similar to the other types of videos.
Make sure you have a script.
Copy and paste into Pictory’s Script to Video option.
Pick the template you like.
Make adjustments as you see fit.
Download your video and upload it.
And now you have a new video for your marketing campaign.
Transforming Blog Posts and Other Text Content into Videos
You can repurpose things you already have seamlessly with Pictory:
Here’s what you need to do:
Login into your Pictory account. Select the Article to Video option.
Add your URL in the text box then click Proceed.
The AI will create a summarized version that highlights the key points of your article.
If everything looks good, click Next and select your template.
Use the same steps as before by adding your branding elements, selecting fonts, editing text, and whatever else you’d like to customize.
Click Download and you’ve turned your blog into a video you post online.
Repurposing Content Has Many Benefits
Check out some of the success stories people have had using Pictory:
Publishing Your Pictory Videos
Once you’re finished customizing your video, it will be ready to download by clicking the button in the top right of the screen.
However, if you want to download it again, you can also click on My Projects at the top, and download them from there.
The steps for each site are different, so make sure you research to make sure you’re doing everything correctly.
Check out our Ultimate Social Media Posting Guide here for more tips and tricks!
Tips To Make Your Digital Marketing Efforts Successful
Understand your audience and tailor your videos to their wants and needs.
Around 5 seconds is how long you have to capture’s someone attention!
Ensure you have an attention-grabbing open to hook your audience.
Use branding elements throughout your video such as your logo, company colors, etc.
Make sure you’re optimizing your video for each platform.
You need a clear, concise but simple CTA.
Keep up with your video’s analytics to track its performance and make adjustments as necessary.
There’s no doubt that video content will be a dominant force going into the future.
And thanks to AI, getting on the marketing rocketship has never been easier.
Companies will be able to leverage AI to effortlessly create marketing videos that quickly hop on emerging trends and capitalize on them to grow their brand – without eating into the marketing budget.