If you are a business owner, have you ever wondered how the world’s most successful brands maintain a consistent and recognizable image across all platforms and mediums?

The secret weapon in their arsenal is a clear and constant brand kit.

But what exactly is a brand kit, and how can it catapult your business to new heights of success?

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  • A brand kit is essential for businesses, acting as a blueprint for a unified brand identity with elements like color schemes, typography, and logos.

  • Tools like Pictory aid in building brand kits, providing resources for design and AI-driven content creation, emphasizing the right tool selection and organization of brand elements.

  • Key elements that can be included in a Pictory brand kit include logo variations, selected fonts, a defined color palette, AI voiceover preference, and music tracks, ensuring consistency across all brand materials.

  • Regular updates to your brand kit are crucial for adapting to market trends, with digital asset management ensuring cohesive brand representation across various platforms.

What is a Brand Kit?

Illustration of various brand assets

A brand kit, acts as a beacon, illuminating the path towards a unified and consistent brand identity.

A brand kit is much more than just a collection of visual elements; it’s a roadmap to successful branding.

Imagine a blueprint that lays out everything from your brand’s color palette and typography to logo variations and usage guidelines.

This blueprint is your brand kit, and it ensures that everyone on your team sings from the same hymn sheet, creating on-brand content that resonates with your target audience.

Whether you’re a solo entrepreneur or a multinational corporation, a brand kit is a must-have tool in your branding arsenal.

Creating Your Brand Kit With Pictory

Though the creation of a brand kit might seem intimidating, platforms like Pictory make the process less overwhelming.

Pictory’s Brand Kit tool is a game-changer, making the process of designing and customizing your content as easy as pie.

It’s like having a virtual designer at your disposal, ready to whip up a new brand kit that perfectly encapsulates your business’s essence.

With features ranging from an online video editor to AI-driven content creation, Pictory provides you with all the tools you need to create a standout brand kit.

A Step-by-Step Process to Creating Your Brand Kit in Pictory

1. In your Pictory account homepage, go to Brand Kit, which can be found in the top bar next to ‘My Projects’. You can also create your brand kit from the Branding tab in the left bar of the video editor.

Pictory account homepage, go to Brand Kit

2. Name your brand and upload any and all variations of your company logo, or company assets you might want to use as logos.

Name your brand and upload any and all variations of your company logo

3. Select brand colors from the color palette, or by using the color picker to pick from your uploaded logos. Again, select all the colors you think you might need to use in your video content across all channels.

Select brand colors from the color palette

4. Choose your desired brand font from the library available in Pictory, which will be applied to your captions.

Choose your desired brand font from the library available in Pictory

5. On the next page you can favorite your primary logo and color, and preview these in the brand designer on the right side of the screen.

favorite your primary logo and color

6. In this designer you can also resize and place your logo as it will appear across all scenes in your video projects.

 resize and place your logo

7. Change the size and font of your captions as desired, as well as the background color (favorited in the left bar) and the highlighted colors of your captions.

Change the size and font of your captions as desired

8. Upload any visuals you want to be included in your brand kit, which could be footage of your product, specific intro and outro scenes, or any other kinds of footage you use frequently in your video content. You can also choose your favorite assets from our stock visuals library here.

Upload any visuals you want to be included in your brand kit

9. Select your favorite background music as a default, or upload your own music.

Select your favorite background music as a default, or upload your own music.
Pictory music library, royalty free pictory music

10. Choose your preferred voiceover from our library of standard voices, or our ElevenLabs premium realistic AI voices to apply to your project as a default. Any externally recorded voiceovers will have to be applied to individual projects.

standard voices, or our ElevenLabs premium realistic AI voices
standard voices, or our ElevenLabs premium realistic AI voices

11. When you are happy with your kit you can save it and either create a new project or edit an existing one to find your finalized brand kit in the Branding tab of the video editor.

Finalized brand kit in the Branding tab, brand kit automatically saves.

12. You can also share your brand kit with teammates easily from the editing suite, allowing for cohesive branding across your business with little onboarding needed.

Share brand with teammates.

Now you can change favorites, select from your personalized library, and switch between brand kits in each project.

Whilst you cannot gain any more brand kits past the limit allowed by your plan, you can edit your brand kits as many times as required.

Building Blocks of a Stellar Brand Kit

Photo of logo variations and usage guidelines

As a solid foundation is essential for building a house, key elements are needed to develop a successful brand kit.

These building blocks lay the foundation for a cohesive and unified visual identity that resonates with your target audience.

Think of your brand kit as a toolbox.

Your logo, typography, and color palette are the essential tools that you need to build your brand’s visual identity.

But just as a toolbox also contains other tools for specific tasks, your brand kit should also include additional visual elements, like specific images or visual accents, to complement the core components.

Logo Variations and Usage Guidelines

A logo is much more than just a visual representation of your brand; it’s the face of your brand that people recognize and remember.

Therefore, the inclusion of multiple logo versions in your brand kit is of great importance.

Just like an actor playing different roles, your logo needs to adapt to different platforms and mediums while maintaining its core identity.

Your brand kit should serve as a brand style guide, providing clear usage guidelines for each logo variation to ensure proper representation across diverse platforms, in line with your brand guidelines and overall style guide.

Typography and Font Selections

Illustration of typography and font selections

Typography is to your brand what language is to communication.

It’s how your brand speaks to your audience, and it plays a pivotal role in your brand’s identity.

Hence, your brand kit should encompass all chosen fonts for your brand, facilitating your team in maintaining brand identity consistency across all platforms.

Just like a chef selects the perfect ingredients to create a delicious meal, you need to choose brand fonts that embody your brand’s personality and work well together.

Mastering Your Brand’s Color Palette

Colors are the spices of your brand’s visual identity.

They add flavor, evoke emotions, and make your brand memorable.

Therefore, the integration of a well-defined color palette into your brand kit is integral.

But just as a chef needs to know the exact measurements of each spice, you need to record the hex codes of each color in your brand colors palette to ensure consistent color usage across all platforms.

Crafting a Consistent Brand Message with Your Kit

A brand kit extends beyond the creation of a consistent visual identity; it also involves forging a consistent brand message.

Think of your brand message as the melody of your brand’s symphony.

It’s the tune that people remember and hum, and it should be consistent across all platforms and mediums.

Using Multiple Brand Kits for Business

As your business grows and evolves, you may find that one brand kit is not enough to cater to all your branding needs.

That’s where the ability to create multiple brand kits comes in.

Just like a wardrobe contains different outfits for different occasions, your business can have different brand kits for different campaigns, product lines, or sub-brands.

Imagery and Visual Style

Photo of imagery and visual style guidelines

Imagery and visual style are the final flourishes that animate your brand’s visual identity.

They are the sprinkles on your brand’s cupcake, adding an extra layer of appeal and personality to your brand.

Streamlining Design Choices with a Centralized Brand Hub

A centralized brand hub functions as the operating hub of your brand kit.

It consolidates all your brand assets in one place, making it easier for your team to make design decisions and maintain brand consistency.

Digital Asset Management

In today’s digital age, managing your brand assets efficiently is crucial.

This is where the role of digital asset management becomes significant.

It’s like a virtual filing system for your brand assets, organizing and storing them in a way that’s easy to access and use.

Updating and Evolving Your Brand Assets

Just as a chameleon adjusts to its surroundings, your brand kit needs to acclimate to market shifts and emerging trends.

Regularly updating and evolving your brand assets keeps your brand kit current and relevant, ensuring your brand stays ahead of the curve.

Implementing Brand Consistency Across All Platforms

To apply brand consistency across all platforms is akin to orchestrating a symphony.

Every instrument needs to play in harmony to create a beautiful melody, and your brand kit is the conductor that ensures this harmony.

Social Media Cohesion

Social media is the stage where your brand performs.

It’s where you interact with your audience and showcase your brand’s personality.

Maintaining consistency in your brand’s visual identity across all social media platforms is vital for a harmonious brand image, and a skilled copywriter can help ensure that your brand’s visual identity remains cohesive and effective.

Print Material Considerations

In a world dominated by digital platforms, print materials still play a vital role in branding.

From business cards to brochures, print materials provide a tangible touchpoint for your audience.

Applying your brand kit elements to print materials ensures a cohesive brand identity in both digital and physical spaces.

Analyzing What Works

Evaluating successful brand kits is equivalent to gaining wisdom from the experts.

It helps you understand what works and what doesn’t and provides you with valuable insights that you can apply to your own brand kit.

Adapting Your Brand Kit to Market Changes

In the ever-evolving business landscape, staying relevant is a challenge.

Hence, it’s vital to modify your brand kit according to market fluctuations and emerging trends.

Just like a surfer riding the waves, your brand kit needs to ride the waves of market changes to stay afloat.


A brand kit is crucial for any business, serving as a guide for consistent brand identity.

It’s important to create a comprehensive kit that reflects your company’s values, and tools like Pictory simplify this process.

Remember, a brand kit should evolve with market trends and your brand’s growth.

Regular updates ensure your branding remains relevant and resonates with your audience, building recognition and trust.

And with Pictory, you can edit your brand kit as often as you like, making that entire branding overhaul you dream of once a year a little less intimidating!

Get started today for free, and see how Pictory can solidify your brand image in minutes.

Create Your Brand Kit in Minutes!

Pictory’s advanced AI gets your content working for you by adding your personalized brand kit to videos at the click of a button!

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Frequently Asked Questions

What is a brand kit?

A brand kit is a collection of design choices and assets, such as primary and secondary colors, fonts, and logo variations, which create your company’s visual identity and unique look and feel.

How do you make a good brand kit?

To create a successful brand kit, detail your brand messaging and include other visual assets such as imagery, colors, and templates.

This will help ensure consistency across all of your marketing materials.

Look at some brand kit examples from your competition or companies that inspire you.

What is cohesive and consistent across their brand?

Where is Pictory’s brand kit?

Pictory’s Brand Kit allows you to make a personalized blueprint for your business.

It includes logos, colors, captions, visuals, music, voiceovers- anything you might need to solidify your brand image.

And it guarantees you’ll have a unified content strategy at the click of a button.

Why is a brand kit important?

A brand kit is an important tool for creating and maintaining a consistent brand identity across different mediums, allowing companies to effectively engage with their target audience and build strong brand recognition.

What elements are included in a brand kit?

A brand kit contains essential elements such as logo variations, typography, and color palettes to create a unified visual identity.

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