Creating Videos – From 5 hours to 10 minutes

Steve creates video content for business and professional audiences.

The Challenge

Steve face several challenges when creating videos:

• Constant Need for On-Camera Presence: Steve had to be on camera all the time, which involved a lot of preparation such as grooming, setting up the right lighting, ensuring good audio quality, and more.
• Time-Consuming Process: Producing a video, even a short one of about 5 minutes, could take him at least five hours, and much longer for someone less experienced. This was due to the extensive work involved in shooting and editing.
• Editing Challenges: Steve highlighted the editing process as particularly arduous. It involved selecting and incorporating still images as fillers, which were not as engaging as video footage.
• Limited Engagement with Static Images: Using static images as fillers was less effective in maintaining audience attention, especially considering the increasingly shorter attention spans of viewers.
• High Effort and Low Motivation: Due to the time and effort required, Steve often found himself reluctant to start the video creation process.

The Solution

Steve's adoption of Pictory significantly streamlined his video production process. With Pictory, he could automatically match relevant stock footage to his scripts, drastically reducing the time and effort required for creating engaging videos.  This efficiency not only saved time but also increased his motivation to create more content, overcoming the previous barriers he faced.

The Results

This shift enabled him to produce high-quality content more efficiently, transforming a previously time-consuming process that could take hours into a task that could be completed in as little as 15 to 30 minutes