“I didn’t realise how persuasive or impressive video could be—until I used Pictory. Now I’m getting responses from people I never thought would engage.”
Key Results:
300%
Increase in audience reach over social media.
200%
Increase in new customer conversion.
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Dov Brajtman, Director of Technology Operations at P.E.C. IT. Dov left the corporate grind behind to build a thriving MSP in Prince Edward County. See how Pictory has helped him market his small business.
The Challenge
Dov faced several challenges before using Pictory:
- Lacked Professional Video Capabilities
Dov wanted to use video but didn’t know where to start. Traditional video production felt cost-prohibitive and out of reach for a small business outside the city. Hiring professionals just wasn’t viable. - No Experience with Video Creation
He wasn’t doing any video at all before Pictory. It simply felt too technical or too time-consuming to consider—he didn’t realize how accessible it could be. - Poor Engagement with Email Marketing
Dov was relying on Mailchimp and traditional email to generate leads, but the results were lacklustre. Engagement rates were low and didn’t reflect the value he could offer. - Needed Lead Magnets and Sales Tools
As his business grew, he realized he needed multiple pitches, lead magnets, and introductory content to attract and qualify leads—especially in a local market where trust matters. - Lack of Personalization Options in Other Tools
He found that generic or clunky marketing tools often created robotic or amateurish videos that actually damaged credibility. He needed something more customisable and professional. - Time and Resource Constraints
As a solo operator running a small MSP, Dov didn’t have time to produce tailored content from scratch. He needed a tool that was fast, efficient, and still high quality. - Limited Awareness of What Video Could Achieve
Even though he intuitively felt that video could help, he hadn’t realised how effective it would be in terms of response rates, engagement, and lead generation until he tried it with Pictory.
The Solution
Pictory completely transformed the way Dov Brajtman marketed his small MSP business, P.E.C. IT. With Pictory, he was able to quickly and affordably create high-quality, customised videos that resonated with his local audience.
The platform’s text-to-video functionality made it easy to produce targeted content - even for specific prospects - and the ability to adjust voiceovers and tone based on the viewer gave his messaging a personal, human touch. As a result, Dov saw a significant increase in engagement and response rates, enabling him to generate more leads and elevate his brand’s presence without the time or cost of traditional production.
The Results
Since using Pictory, Dov has seen a clear and consistent improvement in engagement and lead generation compared to his previous email marketing efforts. While he hasn't tracked exact numbers yet, he confidently reports that response rates to his personalized videos are substantially higher than anything he achieved through Mailchimp or standard email outreach.
Prospective clients regularly comment on how impressed they are by the speed, quality, and relevance of his videos—often mentioning how the messaging feels like it was made just for them. This personal touch has led to more meaningful conversations, stronger connections with local businesses, and a steady stream of new client opportunities that simply weren’t happening before Pictory.