PICTORY FEATURES
Product Video Creator
Turn product details, scripts, and marketing content into videos using AI-supported tools.
Rated 4.7/5 on Capterra
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Text to video
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URL to video
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AI video editor
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Audio to video
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Images to video
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PPT to video
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Record
Text to video
URL to video
AI video editor
Audio to video
Images to video
PPT to video
Record
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URL to video
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AI video editor
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Summarize video
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Audio to video
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Images to video
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PPT to video
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Record
Text to Video Generator
Turn prompts, text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks in minutes.
URL to video
AI video editor
Summarize video
Audio to video
Images to video
PPT to video
Record
Trusted by over 20,000 companies of all sizes
Product teams often work with feature lists, specs, landing pages, and positioning docs. Pictory’s product video creator converts this material into structured videos. You can start with a script or generate one from product content, apply layouts that support clear product messaging, add captions, refine visuals with AI Studio, and export videos without timeline editing.
AI organizes product messaging into scenes, applies layouts that support feature explanations, suggests visuals, and generates captions. This helps teams create consistent product videos for launches, demos, onboarding, and sales enablement.
Tools for Product Video Creation
Features designed for product marketing and go-to-market workflows.
Script-to-Video
Convert product scripts into structured videos.
Product-Focused Layouts
Layouts designed for features, benefits, and CTAs.
Auto Captions
Produce captions for sound-off viewing.
Idea-to-Video
Generate a product script from positioning ideas.
AI Studio Visuals
Generate or refine supporting product imagery.
Multi-Format Export
Export vertical, square, or widescreen videos.
Each of these features ensures your idea evolves into a professional video workflow that aligns with your goals and platform strategy.
Add product scripts, specs, or written content. Pictory builds a structured video with scenes, layouts, captions, and visuals. You can refine pacing, messaging, and imagery before exporting.
Adjust layouts, update messaging, refine pacing, replace visuals, or use AI Studio to generate imagery aligned with your product.
How to Create a Product Video
Step 1
Add Product Content
Upload scripts, specs, or product descriptions.
Step 2
Generate a Video Draft
Pictory structures product content into scenes.
Step 3
Refine Visuals and Messaging
Adjust layouts, visuals, captions, and pacing.
Step 4
Export the Final Video
Download in the format required for distribution.
Add captions or narration in multiple languages.
Export for product pages, landing pages, sales decks, email campaigns, YouTube, LinkedIn, app stores, and onboarding portals. Works with Make, Zapier, and the Chrome extension.
Reasons to Use This Product Video Creator
Use Cases for Product Video Creator
Marketing Campaigns:
Generate explainer videos or product teasers from your campaign concepts instantly.
Educational Tutorials
Turn lesson ideas into complete teaching videos with narration and visuals.
Corporate Training
Convert internal communication topics into polished instructional videos.
Social Media Content
Create short-form videos tailored for brand awareness and audience engagement.
Get Started with the Product Video Creator
Create product videos using AI-supported workflows built for product teams.
In partnership with
Product Video Creator FAQs
Is this tool free?
A free trial is available for creating and exporting videos.
Can I use product specs or docs?
Yes. Upload product descriptions, specs, or pages.
Can I create launch videos?
Yes. Product launch and update videos are supported.
Can I edit messaging and visuals?
Yes. Layouts, captions, visuals, and pacing are editable.
Does this work online?
Yes. Everything runs in the browser.
Can I export for different channels?
Yes. Vertical, square, and widescreen exports are supported.
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