"So this is considerably cheaper than outsourcing videographer."

Key Results:


Cost savings on video production


Output of video production

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NoteAffect is a content presentation platform designed for education space and events-based conferences, utilizing an AI engine for detailed analytics.  Jay discusses how Pictory has helped create videos to educate users.

The Challenge

Jay faced several challenges before using Pictory:

  • Dependency on Professional Videography: Initially reliant on a videographer with a background in television and movies, leading to high production costs.
  • Limited Production Capacity: The high costs and time demands restricted the number of videos they could produce, making it difficult to frequently update or add new content.
  • Productivity and Time Constraints: Video production took up to two weeks, delaying the ability to disseminate new and updated information promptly.
  • Resource Constraints: As a startup, the need to efficiently manage resources made the expensive and slow production process impractical for meeting their dynamic content needs.

The Solution

Pictory provided a comprehensive solution to Jay's challenges by enabling an efficient and cost-effective video production process.

By utilizing Pictory's script-to-video feature and AI voiceover options, Jay was able to significantly reduce dependency on expensive professional videography, thereby overcoming the limitations on the number of videos Noteaffect.com could produce.

Pictory allowed for quick updates and the addition of new content, aligning perfectly with the dynamic needs of his startup. 

It not only saved time and financial resources but also granted Jay greater control over the content creation process, enhancing the ability to communicate and educate their target audience effectively.

The Results

Significant cost savings compared to hiring a professional videographer were not the only results.

Increased control over video production, allowing for quick updates and the addition of new content as needed.  Reduced video production time from weeks to as little as 24-48 hours, enhancing their ability to respond to changes and new requirements.

The ability to easily distribute content on platforms like YouTube and directly to event attendees and educators, improving their marketing and educational outreach.

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