As a marketer you simply can’t afford to ignore Short videos.
They’re fun to watch, easy to share and highly engaging making them an excellent way to reach a wider audience than ever before.
They’re quickly becoming one of the most popular types of content on social media - opportunity knocks.
Pioneers in the short video space, Instagram Reels and TikTok have seen massive growth in the last few years.
Even YouTube, which has traditionally favored long-form content, introduced Shorts in 2021 in response to increased competition.
So, as a marketer sitting on lots of long-form video content like demo recordings, webinars, etc., how do you repurpose and breathe new life into them as shorts, so you can profit by riding the shorts wave?
Before going any further, it’s important to define what we mean by a short video, as the platforms differ and change frequently.
- Instagram Reels videos can be up to 60 seconds long and shot in portrait mode (9:16 aspect ratio).
- TikTok also requires videos in portrait mode and has recently extended its time limit to 10 minutes.
- For a video to appear on YouTube’s ‘Shorts Shelf’, an area dedicated to short videos, it must be 60 seconds or less and in either vertical or a square format.
With that said, here’s our 7-step guide to repurposing long-form videos into short-form videos.
Step 1: Select your long-form content & plan the repurposing strategy
The first step is to select the right type of long-form content to repurpose.
If you have video tutorials, for example, it's a good idea to break them down into individual steps and create short videos around those steps. This will make it easier for viewers to follow along and get the most out of your content.
If you have an interview or how-to guide, it's important to focus on key takeaways and keep your videos concise.
So, the end result might be multiple short-form videos or a single summary video.
Step 2: Select the parts of the long video to extract
There are a few things to consider when selecting the parts of a long-form video to extract for short videos.
The first is to decide what the main message or idea of the long video is.
Once you know this, you can start to focus on specific clips that communicate this message in a more effective way.
Another thing to consider is how much footage you need to include in your short video.
Too much information can be overwhelming for viewers, so it's important to be selective about which clips you choose.
Making sure each clip is relevant and easy to follow will help keep people engaged throughout your short video.
At this point, it’s very helpful to have a transcript of the original video handy to help you select the appropriate sentences.
To keep the final video short, it’s also very useful to identify any filler words like uhs, ums, etc. plus any awkward pauses that should be removed from the final video.
Traditional video editing tools like Adobe Premiere or Final Cut Pro make you identify the beginning and ending time-stamps of every section you wish to include in the final video, and for every filler word or pauses that you wish to remove.
A more modern AI-based video editing software like Pictory means you can simply highlight the sentences in the transcribed text that you wish to include in the final video as shown in the screenshot below.
Filler words and silences longer than a certain length can automatically be removed at the touch of a button saving you valuable time.
Step 3: Edit the video to extract the short segments from the long piece
Once you have the short segments identified, it’s time to edit your long-form video.
There are two parts to this editing.
The first part is the timeline editing and the second part is converting the aspect ratio of the video from a horizontal video to a vertical or a square video.
When using Adobe Premiere or Final Cut Pro, this step is an involved and time-consuming phase where you use the time stamps identified in Step 2 to include or exclude sections of the video that you desire.
When using Pictory, the timeline editing step is not needed at all because the highlights produced in Step 2 will automatically be used to select the appropriate video snippets.
For the aspect ratio conversion, Pictory will allow you to select the appropriate aspect ratio for the output videos and then adjust the part of the video to be shown in the final output. (see the screenshot below for this).
Step 4: Make sure to add captions to your video since your video will likely be watched on mute
When making your short video, it’s important to keep in mind that 85% of the videos on Facebook are watched on mute.
To keep your viewer engaged, it's a good idea to add subtitles or other captions to the short videos.
If you have the time-stamped transcript of the original video, you can find the appropriate subtitles to add to each scene on the video using Adobe Premiere or Final Cut Pro.
A good rule of thumb is not to include more than one or two lines of subtitles in each scene.
When using Pictory, you can simply click a check-box whether to include subtitles on the video or not (see screenshot below).
Step 5: Add appropriate music and banding elements to the video
Adding appropriate music and branding elements to a video can be a great way to increase engagement.
Some popular music genres used in videos include rock, pop, and country depending on the mood of the original video.
Adding branded elements such as logos, outro, and text animation can help create an engaging experience for viewers.
Pictory comes bundled with thousands of included, royalty free music tracks -- it’s easy to search and include the appropriate music track in the final video (see screenshot below).
Pictory also allows you to create standard Brand Settings for all your videos.
These settings include the logo, outro, and the color scheme and font of the captions (see screenshot below).
Step 7: Publish the short videos to your platforms of choice
When you're finished creating your short videos, it's time to publish them to your chosen platforms.
You can post your video to YouTube, Instagram Reels, TikTok, as well as Facebook, LinkedIn, and Twitter.
Please make sure you upload the native MP4 file to each platform since that is the preferred format for video.
Do not publish links from one platform to another as this can limit the reach of your video.
The key is to find a platform that will help you reach a large audience quickly, and then start promoting your short videos.
Check out our short video above showing how an online software like Pictory can help in this entire process of repurposing long videos into short videos.
If you found this article interesting, check out our piece on The Rise of Social Media Shorts
Then sign up for your FREE Pictory account to transform your text and video content today!