How Luke Morgan Leveraged Pictory to Amplify His Coaching Business Online

Luke Morgan, a life and business coach, sought to grow his online presence and expand his audience. He wanted to use content marketing to attract clients for his coaching and consulting services. However, Luke faced several challenges in creating engaging video content that could effectively capture his message and reach a broader audience.

The Challenge

Luke faced several challenges before using Pictory:

• Limited Video Editing Skills:
  As a non-video editor, Luke struggled with creating professional-looking videos that could engage his target audience.
• Maximizing Engagement:
  His goal was to turn his long-form podcast content into short, attention-grabbing clips that could drive higher engagement on social media platforms.
• Time Efficiency:
  With a busy schedule, Luke needed a way to quickly create high-quality content without spending hours on video editing.

The Solution

Luke discovered Pictory and quickly integrated it into his content creation process. Here’s how Pictory helped him achieve his marketing goals:

• Simplifying Video Editing:
  Pictory's user-friendly platform made it easy for Luke to create videos without any prior editing experience. He could quickly upload his recorded podcast videos, use Pictory’s AI to automatically highlight key segments, and create polished clips ready for social media.
• Creating Engaging Social Media Clips:
  With Pictory, Luke transformed his long-form podcasts into 30-60 second video clips and reels for platforms like Facebook and Instagram. These short, dynamic videos gained significantly more traction than the content he created using other tools. Luke saw his average views per clip jump from 300-400 to 4,000-6,000 views — a huge leap in audience engagement.
• Streamlining Content Production:
  The ability to create branded video content in just 8-10 minutes allowed Luke to consistently publish fresh content. He leveraged Pictory’s branding kits and subtitle options to maintain a professional look, further boosting his brand’s recognition.
• Growing His Audience Rapidly:
  Within the first month of using Pictory, Luke’s social media audience grew dramatically — from around 2,000-3,000 views per month to 55,000 views per month. This rapid growth helped him establish a strong online presence and attract new clients to his coaching business.

The Results

• Significant Increase in Engagement:
  Luke’s video content produced with Pictory consistently performed better, achieving views between 4,000 to 6,000 per clip, compared to just 300-400 views using previous methods.
• Rapid Audience Growth:
  By leveraging Pictory’s tools, Luke’s social media presence skyrocketed, growing from around 2,000-3,000 views per month to 55,000 views in just one month.
• Efficient Content Creation:
  Luke reduced his content production time to just 8-10 minutes per clip, allowing him to focus more on strategy and client engagement.

Conclusion

Pictory empowered Luke Morgan to transform his approach to content marketing, enabling him to create high-impact videos easily and efficiently. By turning his podcast episodes into engaging short-form videos, Luke dramatically increased his online visibility and audience reach, proving that video content is essential for growth in the digital age.