"Pictory has been absolutely fantastic in order to sort of generate content that is really engaging for both learners and also for teachers and even managers."
Key Results:
200%
Engagement improvement
120%
Productivity Improvement and time savings
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Simon works with Seren Skills, a company specializing in consultancy, quality assurance, and content generation primarily for the education and apprenticeship sector. His role involves content generation, training, and education, focusing on creating engaging materials for learners, teachers, and managers.
The Challenge
Before using Pictory, Simon faced several challenges:
- Limited Content Creation Tools: They were initially using PowerPoint to create videos, which was time-consuming and offered limited creative options.
- Quality and Professionalism Concerns: The need for high-quality, professional-looking content was crucial, especially considering the expectations set by platforms like YouTube.
- Engagement Difficulties: Engaging learners, teachers, and managers effectively with their content was a significant challenge.
The Solution
Pictory played a pivotal role in overcoming the challenges faced by Simon and his team at Seren Skills. The introduction of Pictory revolutionized their content creation process. It enabled them to produce high-quality, professional-looking videos efficiently, significantly reducing the time and effort previously invested. This improvement was critical in meeting the modern expectations for multimedia content, akin to what users see on platforms like YouTube.
Furthermore, Pictory's versatility in allowing different video formats, like portrait and landscape, enhanced the viewing experience on various devices, contributing to better engagement with learners, teachers, and managers.
The Results
Overall, Pictory addressed their need for a more effective, efficient, and engaging content generation tool, marking a significant advancement in their educational and training projects.
