"I know from research that text is not the best way to reach people, that video is often more forceful and more commutative than just text."
Key Results:
80%
Time saved per video.
100%
Increase reach on social media.
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Hank is a Vietnam Veteran who likes to share his experiences with dialysis to help others.
The Challenge
Here are the challenges Hank used to face in creating videos:
- Reaching a Broad Audience: Hank needed to communicate with people from over 20 different countries, across various cultures and languages. He recognized that text alone was not the most effective way to engage with such a diverse audience.
- Content Creation and Editing: Producing videos required more time and effort. Editing and refining content to make it impactful and clear could have been a significant challenge.
- Integration of Different Tools: Hank mentions using an AI tool named PO for research and content generation, but found combining content with video cumbersome and time-consuming.
- Sharing Personal Experiences: Hank wanted to share his personal journey with dialysis and the effects of Agent Orange exposure. This required a platform that could effectively convey his story in a compelling and understandable manner.
The Solution
By using Pictory, Hank overcomes these challenges. The platform’s script-to-video capability allows him to easily convert text into engaging videos without extensive editing. This not only saves time but also enhances the reach and impact of his messages. Additionally, Pictory's ease of use helps Hank integrate his research and personal experiences into videos that he shares on his blog and YouTube channel, effectively reaching and informing a wider audience.
The Results
Pictory provided Hank with a powerful tool to efficiently create high-quality, engaging videos that enhanced his ability to communicate his experiences and reach a wider audience.
