Leads up by 500% – video production costs down 90%

Andrew Reid's Online Super Tutors has significantly enhanced its online education business by utilizing Pictory for efficient video content creation, leading to increased viewership, subscriber growth, and lead generation, while maintaining high-quality and creative content.

The Challenge

Andrew faced several challenges before using Pictory:

• Manual, Time-Consuming Video Creation Process
  Andrew did all of the scriptwriting, voice recording, and editing. Each video (1–5 mins) took a full day or more to create. Tasks included editing out pauses/breathing, sourcing legal images/clips, improving audio quality, etc.  He had to buy professional equipment just to get decent production quality.
• Cost & Complexity of Freelancers
  Initially he hired freelancers for video creation.  While high quality, it was costly and not sustainable for frequent content.
• Content Creation Slowing Business Momentum
  His YouTube channel began to stagnate—less than 1,000 views per video.  Engagement and lead generation from videos were minimal.  He spent too much time creating videos which left little time for other parts of his business.

The Solution

Pictory transformed Andrew Reid’s entire video creation process by dramatically reducing the time, cost, and complexity involved. Before using Pictory, Andrew spent entire days producing short videos. He had even hired freelancers and invested in equipment to maintain professional quality.

But once he returned to Pictory and explored its upgraded features, the experience was a complete game-changer. The platform allowed him to convert blog posts directly into high-quality videos using the URL-to-video feature, automatically pulling in images and sequencing content intelligently. Paired with realistic 11Labs voiceovers, Andrew could now produce engaging videos in a fraction of the time without sacrificing creativity or quality.

The Results

Since using Pictory, Andrew has seen remarkable results that have transformed his content strategy and business growth. His video production time has been slashed by over 90%, freeing up valuable hours to focus on new ventures and expanding his services.

On YouTube, his channel performance has significantly improved—views per video jumped from under 1,000 to between 2,000 and 5,000, and his subscriber count grew from 1,500 to over 2,200 in just a few weeks.

Most notably, Pictory videos have become a powerful lead generation tool, resulting in a 500% increase in inquiries. These included new client contacts from single parents, university students, and even a reactivated warm lead. Beyond new clients, Andrew has also attracted attention from other professionals looking to collaborate or work with him, all thanks to the polished, engaging videos he now produces with ease.

Conclusion

Pictory has not only helped Andrew save time and elevate his content quality—it’s become a catalyst for real business growth. With better-performing videos, more leads, and new collaboration opportunities, he’s now able to focus on what matters most: making a meaningful impact through education and empowering others. For Andrew, Pictory isn’t just a tool—it’s an essential part of his creative and business journey.