Pictory helps unlock new marketing channels

Scott talks about how Pictory is helping him to host sports trivia events, and create engaging content with its script-to-video function, attracting more visitors and potentially increasing product orders, offering a variety of images and videos that outperform other tools.

The Challenge

Scott faced several challenges before using Pictory:

• No Prior Video Marketing Strategy
  Scott was not creating videos at all. He had no structured video marketing approach in place for his business.
• Complexity of Other Tools
  Scott attempted to use Canva for video creation but found it too much work, requiring manual adjustments for timing and editing, making the process inefficient.
• Time-Consuming Video Editing
  He struggled with having to click between multiple platforms to piece together a video, which was frustrating and time-intensive.
• Lack of a Scalable Content Creation Process
  Scott had no way to produce videos at scale. Creating multiple videos manually was unrealistic, limiting his ability to post consistently across platforms.
• Difficulty in Finding the Right Visuals
  Other tools didn’t provide the ease of quickly selecting relevant images and videos, making the process more tedious.

The Solution

Pictory transformed Scott’s ability to create video content by providing an easy-to-use, efficient, and scalable solution for his business marketing.  He can now quickly generate and scale video production, allowing his team to post 20 videos in a single day and schedule consistent daily content across YouTube, Instagram, and Facebook.

The platform’s built-in library of images and videos eliminated the struggle of sourcing visuals, making video creation seamless and time-saving. 

The Results

Since using Pictory, Scott has been able to scale his video marketing effortlessly, posting 20 videos in a single day and scheduling daily content across platforms like YouTube, Instagram, and Facebook.  This consistency has led to increased engagement, especially with his sports trivia videos, which are gaining more attention.

Thanks to Pictory, Scott has unlocked a powerful new marketing channel, helping him expand his reach and boost brand visibility. 🚀