How This Local MSP is Winning Clients with Video
“In just three months, we saw a 10% increase in blog click-throughs—Pictory has helped turn our videos into real traffic drivers.”
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“Pictory gave me the ability to create world-class videos in a fraction of the time it was taking me in Camtasia and Pinnacle.”
Larry Dorion, Sales Enablement Expert, shares his top sales enablement strategies using Pictory, a game-changing tool that can revolutionize your sales approach. This is how Pictory has transformed his business.
Larry faced several challenges before using Pictory:
Pictory helped Larry overcome the major bottlenecks he faced in traditional video creation by streamlining and automating the entire production process. Instead of spending over an hour per video using tools like Camtasia - where he had to manually create visuals, record and edit voiceovers, and sync everything together - Pictory allowed him to produce high-quality, professional videos in a fraction of the time.
The platform’s AI functionality read his narration scripts and automatically pulled relevant video clips that matched the tone and content, reducing the need for manual sourcing and editing. This not only saved time but significantly improved the visual storytelling aspect of his content, making it far more engaging for kinesthetic and visual learners—especially important in sales enablement training.
Another benefit was he no longer had to rely solely on his voiceover work; instead, he could use AI voices with the right tone and energy, saving even more time while still delivering a polished end product. Ultimately, Pictory empowered him to scale his video creation efforts without compromising quality, and even played a direct role in helping him land an interview—when he used it to create a tailored sample video for a recruiter that showcased his capabilities.
Larry shared a compelling example of a specific result he gained from using Pictory. While job hunting, he was speaking with a recruiter who asked for his resume and cover letter. Instead of sending just static documents, Larry offered to share a sample of his work and used Pictory to create a dynamic training module video, complete with a narration script, visuals, and timestamps.
He tailored the video to the company he was applying to, showcasing his skills in sales enablement. The recruiter was so impressed by the quality and clarity of the video that he fast-tracked Larry to an hour-long interview with the hiring manager the very next day. This result demonstrated not only the power of video in making a strong first impression but also how Pictory helped Larry stand out professionally in a competitive hiring process.
“In just three months, we saw a 10% increase in blog click-throughs—Pictory has helped turn our videos into real traffic drivers.”
Read More“Pictory transformed our Instagram presence overnight. Our engagement increased by 10x, and our audience finally understood what Shilajit is all about.”
Read More“Within the first month of using Pictory, my audience grew from 2,000-3,000 views a month to 55,000. The growth has been incredible.”
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