"In just three months, we saw a 10% increase in blog click-throughs—Pictory has helped turn our videos into real traffic drivers."
Key Results:
500%
Reduction in video creation costs and time.
400%
Increase in content engagement.
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Maddalena, co-founder of SecureCyberMart, a cybersecurity-focused blog she runs with her husband, shares how they went from struggling with complex video editors to creating professional, visually appealing videos for YouTube and Instagram.
The Challenge
Maddalena faced several challenges before using Pictory:
- Limited Editing Skills
Maddalena and her husband had minimal video editing skills, making complex tools hard to use without hiring professionals. - Tools Required Too Much Manual Work
Tools like InVideo required extensive manual customization (e.g. adding graphs, designing slides) and often needed a second tool for re-editing. - Overcomplicated Platforms
Flicky became harder to use over time, demanding more editing work and skills than they had. - Double the Workload
The lack of an all-in-one solution meant double-handling content—creating videos in one tool, then editing in another, or outsourcing the job. - Needed to Hire Professionals
For more complex video tasks (especially on YouTube), they had to bring in professionals due to lack of in-house skill. - Basic Subscriptions Had Limits
Their InVideo subscription was limited in features, which hindered productivity and flexibility. - Difficulty Matching Brand Style
Previous tools didn’t easily allow branding elements like specific fonts, logos, or styled subtitles—this required extra work or wasn’t supported. - Struggled to Simplify Complex Topics Visually
Cybersecurity is a dense subject; creating visually engaging, simplified explanations was difficult with their previous tools. - Low Viewer Retention Rates
Videos made with previous tools had poor attention rates—viewers dropped off early. - Limited Engagement & Traffic
Fewer YouTube comments, less time watched, and lower click-through rates to their blog.
The Solution
Pictory solved Maddalena’s challenges by providing an intuitive, all-in-one video creation tool that required no advanced editing skills, allowing her and her husband to easily produce engaging, branded videos from scripts, blog links, or PowerPoints.
Unlike other tools, Pictory streamlined the workflow with built-in AI voiceovers, customizable branding, and multi-platform output options, eliminating the need for extra software or professional editors. This simplicity helped them consistently create educational content that boosted viewer retention, increased YouTube engagement, and drove more traffic—and revenue—to their cybersecurity blog.
The Results
Since switching to Pictory, Maddalena and her husband have seen a noticeable improvement in both their video performance and blog engagement.
On YouTube, their subscriber count increased by 50–60 users—an impressive growth for a relatively new channel—while viewer retention rates jumped from a low 10–15% to nearly 50%, with some videos reaching as high as 70%. This surge in engagement also translated into more positive comments and stronger community interaction.
On the blog side, they’ve experienced a 10% increase in click-through rates over the past three months, particularly from users who watch their long-form YouTube videos and then follow the call-to-action links in the descriptions. This uptick in traffic has not only improved their Google search ranking but also led to more affiliate link clicks and product interest, contributing to early-stage revenue growth for their business.