How This Local MSP is Winning Clients with Video
“In just three months, we saw a 10% increase in blog click-throughs—Pictory has helped turn our videos into real traffic drivers.”
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"In just three months, we saw a 10% increase in blog click-throughs—Pictory has helped turn our videos into real traffic drivers."
Maddalena, co-founder of SecureCyberMart, a cybersecurity-focused blog she runs with her husband, shares how they went from struggling with complex video editors to creating professional, visually appealing videos for YouTube and Instagram.
Maddalena faced several challenges before using Pictory:
Pictory solved Maddalena’s challenges by providing an intuitive, all-in-one video creation tool that required no advanced editing skills, allowing her and her husband to easily produce engaging, branded videos from scripts, blog links, or PowerPoints.
Unlike other tools, Pictory streamlined the workflow with built-in AI voiceovers, customizable branding, and multi-platform output options, eliminating the need for extra software or professional editors. This simplicity helped them consistently create educational content that boosted viewer retention, increased YouTube engagement, and drove more traffic—and revenue—to their cybersecurity blog.
Since switching to Pictory, Maddalena and her husband have seen a noticeable improvement in both their video performance and blog engagement.
On YouTube, their subscriber count increased by 50–60 users—an impressive growth for a relatively new channel—while viewer retention rates jumped from a low 10–15% to nearly 50%, with some videos reaching as high as 70%. This surge in engagement also translated into more positive comments and stronger community interaction.
On the blog side, they’ve experienced a 10% increase in click-through rates over the past three months, particularly from users who watch their long-form YouTube videos and then follow the call-to-action links in the descriptions. This uptick in traffic has not only improved their Google search ranking but also led to more affiliate link clicks and product interest, contributing to early-stage revenue growth for their business.
“In just three months, we saw a 10% increase in blog click-throughs—Pictory has helped turn our videos into real traffic drivers.”
Read More“Pictory transformed our Instagram presence overnight. Our engagement increased by 10x, and our audience finally understood what Shilajit is all about.”
Read More“In just three months, we saw a 10% increase in blog click-throughs—Pictory has helped turn our videos into real traffic drivers.”
Read More