Increased subscribers & traffic to blog with no editing skills

Maddalena, co-founder of SecureCyberMart, a cybersecurity-focused blog she runs with her husband, shares how they went from struggling with complex video editors to creating professional, visually appealing videos for YouTube and Instagram.

The Challenge

Maddalena faced several challenges before using Pictory:

• Limited Editing Skills
  Maddalena and her husband had minimal video editing skills, making complex tools hard to use without hiring professionals.
• Tools Required Too Much Manual Work
  Tools like InVideo required extensive manual customization (e.g. adding graphs, designing slides) and often needed a second tool for re-editing.
• Overcomplicated Platforms
  Flicky became harder to use over time, demanding more editing work and skills than they had.
• Double the Workload
  The lack of an all-in-one solution meant double-handling content—creating videos in one tool, then editing in another, or outsourcing the job.
• Needed to Hire Professionals
  For more complex video tasks (especially on YouTube), they had to bring in professionals due to lack of in-house skill.
• Basic Subscriptions Had Limits
  Their InVideo subscription was limited in features, which hindered productivity and flexibility.
• Difficulty Matching Brand Style
  Previous tools didn’t easily allow branding elements like specific fonts, logos, or styled subtitles—this required extra work or wasn’t supported.
• Struggled to Simplify Complex Topics Visually
  Cybersecurity is a dense subject; creating visually engaging, simplified explanations was difficult with their previous tools.
• Low Viewer Retention Rates
  Videos made with previous tools had poor attention rates—viewers dropped off early.
• Limited Engagement & Traffic
  Fewer YouTube comments, less time watched, and lower click-through rates to their blog.
  
  

The Solution

Pictory solved Maddalena’s challenges by providing an intuitive, all-in-one video creation tool that required no advanced editing skills, allowing her and her husband to easily produce engaging, branded videos from scripts, blog links, or PowerPoints.

Unlike other tools, Pictory streamlined the workflow with built-in AI voiceovers, customizable branding, and multi-platform output options, eliminating the need for extra software or professional editors. This simplicity helped them consistently create educational content that boosted viewer retention, increased YouTube engagement, and drove more traffic—and revenue—to their cybersecurity blog.

The Results

Since switching to Pictory, Maddalena and her husband have seen a noticeable improvement in both their video performance and blog engagement.

On YouTube, their subscriber count increased by 50–60 users—an impressive growth for a relatively new channel—while viewer retention rates jumped from a low 10–15% to nearly 50%, with some videos reaching as high as 70%. This surge in engagement also translated into more positive comments and stronger community interaction.

On the blog side, they’ve experienced a 10% increase in click-through rates over the past three months, particularly from users who watch their long-form YouTube videos and then follow the call-to-action links in the descriptions. This uptick in traffic has not only improved their Google search ranking but also led to more affiliate link clicks and product interest, contributing to early-stage revenue growth for their business.