Colibri Group – Saving Thousands & Scaling Fast

Chris Williams, Director of Design and Development at Colibri Group, leverages Pictory to save thousands in video production costs and dramatically scale video output.

The Challenge

In the rapidly evolving field of online education, video content is a powerful tool to engage learners. According to Chris, many students prefer video over text-heavy content. However, Colibri Group previously depended on traditional video studios, which were expensive and time-consuming. Updating content to reflect changing regulations or information was cumbersome, resulting in the creation of only a few dozen videos per year.

The Solution

Colibri Group revolutionized its video production by adopting Pictory, a more agile and cost-effective AI-based platform. With features like text-to-speech, Chris’s team can quickly modify videos to keep pace with regulatory updates or new information. This flexibility not only lowers production costs but also boosts efficiency.

The Results

Colibri Group experienced a 95% reduction in video maintenance costs. Freed from the constraints of traditional studios, the team now produces hundreds of videos annually, significantly improving both content volume and student engagement. This scalable approach enhances the learning experience while maintaining low operational costs, benefiting both educators and learners.