Social Media Agency Gets Higher Engagement & Reach With Pictory

Jonathan from Lucid Dream Network discusses how Pictory helps with creating advertising, marketing, creating promotional videos internally which are then promoted across various social media platforms.

The Challenge

Before Pictory Jonathan faced several challenges:

• Time-Consuming Video Creation Process: Jonathan previously relied on software like Canva and Photoshop for video creation, which likely made the process more time-consuming and possibly less efficient for creating marketing content.
• Lack of Specialized Templates and Tools: The absence of specialized templates and tools for video creation might have limited the quality and effectiveness of the videos for social media marketing and promotional purposes.
• Inadequate Integration of Music and Visual Elements: It was difficult to integrate music and visual elements seamlessly, which are crucial for engaging audiences on social media platforms

The Solution

Pictory effectively addressed Jonathan's pre-existing challenges by streamlining the video creation process, making it significantly faster and more efficient than before.

With access to specialized templates and an intuitive script-to-video editor, Jonathan could craft compelling videos tailored to the Lucid Dream Network's needs without the previous reliance on more time-consuming software like Canva and Photoshop.

Additionally, Pictory's ease of integrating music and appealing visuals directly into the videos enhanced their attractiveness and engagement on social media platforms, leading to better interactions and promotional outcomes.

The Results

This combination of features provided by Pictory allowed Jonathan to efficiently promote events and services for his clients.

There was a significant increase in the interactions on their social media platforms, indicating higher audience engagement with their content.

The videos produced with Pictory garnered a lot of comments, suggesting that the content resonated well with viewers and perhaps prompted more discussions or inquiries.