From No Videos to a Thriving YouTube Channel with Pictory

Vic from Autumn 9 Labs highlights Pictory's ease of use, comprehensive features, and high-quality output as key factors that have enabled him to efficiently create professional videos, significantly enhancing his company's marketing strategy.

The Challenge

Vic faced several challenges before using Pictory:

• Lack of Experience with Video Creation
  Vic wasn’t really into making videos before because it seemed like a complex and overwhelming process.
• Concerns About Copyright & Sourcing Media
  He didn’t know where to source images or video content legally, which made video marketing feel impractical.
• No video marketing
  Before Pictory, Autumn 9 Labs wasn’t leveraging video as a core part of their marketing strategy.
• Other Platforms Were Lacking Essential Features
  He had tried other video platforms but found they were always missing something—whether it was good AI voices, customization options, or ease of use.
• Time-Consuming Video Creation Process
  He assumed video editing would take a long time and require professional skills, making it seem like a daunting task.
• Not Sure How to Present AI Automation Concepts Simply
  His business focuses on AI automation, which can be complex to explain, and he needed a way to create clear, engaging explainer videos.

The Solution

Pictory completely changed Vic’s approach to video marketing, making what once felt overwhelming into a fast and effortless process.  With Pictory’s script-to-video feature and vast Getty Images library, he could now create professional explainer videos in minutes without worrying about sourcing content. The AI voice-overs added a polished touch, eliminating the need for recording.

Pictory gave him a simple, efficient, and professional way to explain AI automation to his audience while saving time and effort.

The Results

Vic transformed video into a core marketing channel for his business. His YouTube channel is growing steadily, with increasing daily traffic, and he now produces four videos a day in just an hour and a half—something he never thought possible before.