PICTORY FEATURES
Avatar AI
Use avatar AI to add a realistic digital presenter that narrates your videos on screen.
Rated 4.7/5 on Capterra
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URL to video
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AI video editor
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Summarize video
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Audio to video
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Images to video
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PPT to video
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Record
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Avatars
Text to Video Generator
Turn prompts, text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks in minutes.
URL to video
AI video editor
Summarize video
Audio to video
Images to video
PPT to video
Record
Avatars
-
URL to video
-
AI video editor
-
Summarize video
-
Audio to video
-
Images to video
-
PPT to video
-
Record
Text to Video Generator
Turn prompts, text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks in minutes.
URL to video
AI video editor
Summarize video
Audio to video
Images to video
PPT to video
Record
Trusted by over 20,000 companies of all sizes
Avatar AI refers to the use of artificial intelligence to add a digital presenter inside a video. Instead of recording on camera, creators can use an AI-powered avatar to narrate scripts, introduce topics, and explain content visually. Avatars are added directly inside the video editor as a controllable layer that can be styled, positioned, shown, or hidden per scene.


Avatar AI removes the need for cameras, microphones, and repeated takes. It provides a consistent on-screen presence, supports scalable video creation, and helps teams produce training, explainer, and internal videos more efficiently while maintaining a professional presentation style.
Avatar AI Capabilities
Tools designed to add AI-powered presenters to videos.

AI Presenter Library
Choose from multiple digital avatar presenters.

Scene-Level Control
Show or hide avatars on a per-scene basis.

Styling Options
Adjust shape, background, and borders.

Automated AI Narration
Avatars narrate scene text automatically.

Flexible Placement
Resize and reposition avatars freely.

Automatic Lip Sync
Lip sync is applied during export.
Each of these features ensures your idea evolves into a professional video workflow that aligns with your goals and platform strategy.
Add an avatar AI presenter to any video project. The avatar narrates your script directly from text, appears inside scenes, and is automatically lip-synced when the video is exported.


Customize the avatar’s appearance, voice, size, position, background, and border styling. Apply changes to individual scenes or across the entire video for consistent presentation.
How to Use Avatar AI
Step 1
Open a Video Project
Start inside the video editor.


Step 2
Select an AI Avatar
Choose a presenter from the avatar library.
Step 3
Customize Look and Voice
Adjust appearance, framing, and narration voice.


Step 4
Export the Video
Download with avatar narration and lip sync applied.
Use AI voices and captions to support multiple languages and regions.


Export videos for websites, learning platforms, onboarding, internal communications, product demos, and social platforms. Works with Make, Zapier, and the Chrome extension.
Reasons to Use Avatar AI
Use Cases for Avatar AI
Marketing Campaigns:
Generate explainer videos or product teasers from your campaign concepts instantly.
Educational Tutorials
Turn lesson ideas into complete teaching videos with narration and visuals.
Corporate Training
Convert internal communication topics into polished instructional videos.
Social Media Content
Create short-form videos tailored for brand awareness and audience engagement.
Get Started with Avatar AI
Add a realistic AI presenter to your videos using avatar AI and automated narration.
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Avatar AI FAQs
Do I need to record myself?
No. Avatar AI narrates videos directly from text.
Can I hide the avatar in certain scenes?
Yes. Avatars can be shown or hidden per scene.
Can I change avatar voices?
Yes. Different AI voices can be selected and previewed.
When is lip sync applied?
Lip sync is generated automatically during export.
Can I reposition the avatar?
Yes. Avatars can be resized and repositioned freely.
Is avatar AI available in Pictory?
Yes. Avatar AI is available inside the Pictory video editor on supported plans.






