PICTORY FEATURES
AI Avatar
Add a realistic AI avatar to your videos to present and narrate content on screen.
Rated 4.7/5 on Capterra
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URL to video
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AI video editor
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Summarize video
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Audio to video
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Images to video
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PPT to video
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Record
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Avatars
Text to Video Generator
Turn prompts, text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks in minutes.
URL to video
AI video editor
Summarize video
Audio to video
Images to video
PPT to video
Record
Avatars
-
URL to video
-
AI video editor
-
Summarize video
-
Audio to video
-
Images to video
-
PPT to video
-
Record
Text to Video Generator
Turn prompts, text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks in minutes.
URL to video
AI video editor
Summarize video
Audio to video
Images to video
PPT to video
Record
Trusted by over 20,000 companies of all sizes
An AI avatar is a digital presenter that appears directly inside a video and narrates your content using an AI voice. Instead of recording yourself on camera, you can use an avatar to introduce topics, explain ideas, or guide viewers through a video. Avatars are added as an editable layer inside the video editor and can be shown, hidden, resized, or styled per scene.


AI avatars remove the need for cameras, microphones, and repeated recordings. They help maintain a consistent on-screen presence, reduce production time, and support scalable video creation for training, explainers, product walkthroughs, and internal communications.
AI Avatar Capabilities
Tools designed to add a presenter layer to videos.

Digital Presenter Library
Choose from a selection of AI avatars.

Scene-Level Visibility
Show or hide avatars per scene.

Styling Controls
Adjust shape, background, and borders.

Automated Voice Narration
Avatars narrate scene text automatically.

Flexible Placement
Resize and reposition avatars freely.

Automatic Lip Sync
Lip sync is generated during export.
Each of these features ensures your idea evolves into a professional video workflow that aligns with your goals and platform strategy.
Add an AI avatar to any video project. The avatar narrates your script, appears directly in scenes, and is automatically lip-synced when the video is exported. No recording is required.


Customize the avatar’s appearance, voice, size, position, background, and border styling. Apply changes to individual scenes or across the entire video for a consistent look.
How to Use an AI Avatar
Step 1
Open a Video Project
Start inside the video editor.


Step 2
Select an AI Avatar
Choose a presenter from the avatar library.
Step 3
Customize Appearance and Voice
Adjust look, framing, and narration voice.


Step 4
Export the Video
Download with avatar narration and lip sync applied.
Use AI voices and captions to support multiple languages and regions.


Export videos for websites, learning platforms, onboarding, internal communications, product demos, and social platforms. Works with Make, Zapier, and the Chrome extension.
Reasons to Use an AI Avatar
Use Cases for AI Avatar
Marketing Campaigns:
Generate explainer videos or product teasers from your campaign concepts instantly.
Educational Tutorials
Turn lesson ideas into complete teaching videos with narration and visuals.
Corporate Training
Convert internal communication topics into polished instructional videos.
Social Media Content
Create short-form videos tailored for brand awareness and audience engagement.
Get Started with AI Avatars
Add a professional on-screen presenter to your videos using AI avatars and automated narration.
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AI Avatar FAQs
Do I need a camera or microphone?
No. AI avatars narrate videos directly from text.
Can I hide the avatar in certain scenes?
Yes. Avatars can be shown or hidden per scene.
Can I change avatar voices?
Yes. Different AI voices can be selected and previewed.
When is lip sync applied?
Lip sync is generated automatically during export.
Can I resize or move the avatar?
Yes. Avatars can be resized and repositioned freely.
Is AI Avatar available in Pictory?
Yes. AI Avatars are available inside the Pictory video editor on supported plans.






