It’s the social event of the season, and everyone wants to put their best foot forward on Threads.
Boasting over 40 million downloads within the first 24 hours, and with direct access to Instagram’s 2.3 billion users, the possibility for engagement is enormous.
So you’ve got your Threads account and you’ve started posting, but how do you boost engagement?
Every social media site focuses on a different thing.
Facebook is great for its business pages and long posts, and Instagram and TikTok love snappy visual content.
But what about Threads?
With a character count of 500 per post and the option to include visuals and up to 5 minutes of video, the possibilities are almost endless.
But bear in mind, this seems like a more casual platform than Twitter so far, with no monetization features yet, so focusing on a more laid-back side of your business may prove beneficial for creating more engagement.
2. Know Your Audience
That being said, no one knows your audience better than you.
Look at the ways they interact with your content on your other social media pages.
What do they like? What are they asking for more of?
Threads gives you a place to try new things and give your target audience exactly what they’ve been asking for.
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