But it is also important to look at the bigger picture, and whether this new addition is helping or hindering the industry at large.
Whilst there are of course many arguments to be made on either side, here are just some of the pros and cons of using this technology in the current entertainment industry environment.
The Pros of Utilizing AI Tools
Since the late 90s, AI technology has really come into its own, aiding crew on big-budget productions.
At every stage of the pre-production and post-production process, you can find an AI tool lightening the load.
This doesn't mean this technology is all-encompassing.
Human intervention is necessary to fine-tune the work being produced, and there is no real replacement for the scope of human creativity.
That being said, when working alongside each other AI tools can bring immense benefits.
1. Writing Efficiency and Scalability
Text-based generative AI has become far more mainstream in the past couple of years.
Machine learning algorithms such as Chat-GPT have made quick and easy text generation accessible to the general population.
They utilize existing works and natural language processing to write scripts and other text in seconds.
These AI algorithms are undoubtedly beneficial to the industry when competing with the intense demand to create content.
With limited prompting, they can create work in different styles and tones and can do so by researching existing successful work.
By producing frameworks in seconds, writers can focus on developing and perfecting scripts, rather than getting stuck with research and writer's block.
Generative AI makes it possible to create large volumes of content in a short amount of time, increasing output whilst decreasing script development time.
It can also create its own content for social media content, highlighting the use of AI in the process.
Even though the works can be realistic and natural sounding thanks to NLP, they are still created by a machine.
They lack the passion, nuance, and perspective of work created by humans.
By analyzing existing scripts, any work created is always going to be a regurgitation of that work.
These pieces will never have a truly unique perspective or vision.
There is large concern over both the perceived need for writers diminishing, and the general quality of work produced by the film industry suffering as a byproduct of using AI technology in the creative process.
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