In today’s fast-paced digital landscape, staying ahead of the competition is crucial.
That’s why we’ve put together a comprehensive list of the “Best Marketing Automation Tools 2023,” to help you streamline your marketing efforts and improve customer engagement.
Discover cutting-edge technologies, advanced features, and industry-specific solutions that will revolutionize the way you approach your marketing strategy with the best marketing automation software.
Short Summary
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2023’s top marketing automation tools offer powerful features to optimize customer engagement and drive sales.
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Factors to consider when selecting a tool include budget, ease of use, integrations & compatibility, and business size.
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AI/ML revolutionizes marketing automation by enabling personalized experiences & data-driven decision making.
Top Marketing Automation Tools for 2023
As businesses continue to evolve, so does the marketing automation software available to help them succeed. The most popular marketing automation tools for 2023 include:
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Make (formerly Integromat)
These tools are designed to cater to various marketing needs of a sales team, such as email, SMS messaging, social media, and automated voice calling.
The top marketing automation software offers an array of features to simplify onboarding new contacts, re-engaging lost contacts, keeping new customers, and informing customers of current deals or offers.
By leveraging these tools, marketers can automate repetitive tasks, optimize email campaigns, and create personalized campaigns that resonate with their audience.
These platforms also provide valuable customer data insights, enabling businesses to make informed decisions and enhance their marketing efforts.
Staying up to date with the latest trends in marketing automation is essential for businesses looking to stay ahead of the competition.
In 2023, marketers should be aware of the use of artificial intelligence and machine learning, multi-channel messaging, and customizable, real-time alert dashboards when considering marketing automation tools.
These trends can help sales teams better target and engage potential customers, improving overall marketing performance.
HubSpot
HubSpot is a comprehensive marketing automation platform that offers powerful features to support your marketing strategy. With its capabilities, you can:
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Set up both simple and complex email list autoresponders for your email marketing campaigns
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Use contact forms and opt-in popups to capture new leads
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Utilize the platform’s list-building feature to narrow down your lists, similar to how one would do so on Amazon or eBay.
HubSpot stands out as a versatile solution for businesses of all sizes.
Paid versions of Marketing Hub, starting at $45 per month, provide increased access and features, making it one of the best email marketing automation tools available.
HubSpot is well-suited for small businesses growing their marketing activity, as it integrates most features required by small to midsize businesses, including email marketing, campaign automation, and even customer relationship management (CRM).
Its advanced tools for monitoring the customer journey in real-time, customizable workflows, and API for creating powerful automation with event-based triggers make it an attractive choice for businesses looking to optimize their marketing efforts.
Brevo
Brevo (formerly SendinBlue) is a cost-effective and versatile digital marketing solution that provides email marketing, SMS, and basic CRM features, perfect for small to medium-sized businesses looking to enhance their marketing automation efforts.
With services such as email, SMS, landing page templates, and ads, Brevo is one of the best marketing automation tools for small to medium-sized businesses.
The platform offers SMS sending capabilities, a basic form builder, transactional emails, web activity tracking, and lead scoring, providing a comprehensive solution for businesses just starting out with marketing.
Brevo’s custom automation workflows allow businesses to automatically send emails based on a contact’s behavior on their website, ensuring targeted and timely messages reach the right audience. Its features include:
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CRM
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Webchat
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Email marketing
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Basic workflow builder capabilities
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Transactional emails
This makes it a powerful tool for businesses with varied marketing needs.
With plans starting at no cost and increasing in accordance with capacity and complexity,Brevo is an affordable option for businesses seeking a robust marketing automation solution.
Drip
Drip is a CRM and marketing automation platform tailored for eCommerce businesses, offering a range of sophisticated email marketing and customer data collection capabilities.
Although Drip is more focused on eCommerce businesses, it can still be a suitable option for SaaS companies if they are comfortable with a tool that may not provide SaaS/product-related features in the near future.
Its advanced features and seamless integration with eCommerce platforms make Drip an ideal choice for businesses seeking to optimize their marketing efforts, drive sales, and improve customer engagement.
By leveraging Drip’s powerful tools, eCommerce businesses can:
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Create personalized email campaigns
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Gather valuable customer data
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Make informed decisions
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Enhance their overall marketing strategy
Constant Contact
Constant Contact is a reputable provider of email marketing software that has recently incorporated automation features, making it a user-friendly solution for small businesses and beginners in marketing automation. The platform offers:
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A drag-and-drop email builder to easily design emails in minutes
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Ready-made email templates that can be customized
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The ability to trigger emails based on user behavior and actions on their website
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The option to segment the audience to send the right message at the right time
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The ability to track non-responsive subscribers and resend emails automatically
By utilizing Constant Contact, businesses can create new leads, foster customer loyalty, and simplify marketing operations through marketing automation.
Its affordability and straightforward interface make it an attractive option for small business owners looking to enhance their email marketing efforts without breaking the bank.
Pardot by Salesforce
Pardot by Salesforce is a comprehensive and high-priced marketing automation platform, offering advanced features and seamless integration with Salesforce CRM.
Best suited for experienced marketers and larger businesses, Pardot provides a robust solution for those seeking to optimize their marketing efforts and drive sales.
With its extensive feature set and compatibility with Salesforce CRM, Pardot is an ideal choice for businesses with complex marketing needs and the resources to invest in a more advanced platform.
The beginning price for Salesforce Pardot’s email marketing plan is $1,250 per month, making it a more expensive option compared to other marketing automation tools available.
However, its advanced capabilities and seamless integration with Salesforce CRM make it a powerful option for businesses seeking a comprehensive marketing automation solution that can grow with their needs.
Niche Marketing Automation Platforms
Niche marketing automation platforms are specialized tools tailored to specific industries or business needs, providing unique features and capabilities.
One example of a niche marketing automation platform is Brevo, formerly SendinBlue, a specialized email and SMS marketing service designed for businesses just starting out with marketing.
By choosing a niche marketing automation platform, businesses can access features and capabilities specifically designed for their industry or unique marketing requirements, ensuring a more targeted and effective marketing strategy.
Klaviyo
Klaviyo is a marketing automation tool specifically designed for eCommerce businesses.
It offers a comprehensive suite of features, including:
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Personalized email campaigns
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Custom audience syncing to Facebook
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Streamlined omnichannel communication
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Google Ads integration
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A new email template editor
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Virtual contact cards
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Automation capabilities
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Personalization options
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List segmentation and management
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Email campaign management
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Data integration and storage
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Real-time, marketer-friendly segmentation
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Customer data platform (CDP)
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Real-time customer profiles
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Custom integrations
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Immediately capturing customer behavior
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Flexible data storage and retention
And more.
With its extensive range of features and integrations, Klaviyo enables eCommerce businesses to create more personalized and targeted marketing campaigns, fostering better customer engagement and driving sales.
Its integration with Google Ads, virtual contact cards, and other advanced tools make it an ideal choice for businesses seeking a powerful marketing automation solution tailored specifically to the needs of eCommerce businesses.
Autopilot
Autopilot is a marketing automation platform designed to streamline marketing processes and optimize customer engagement.
Some key features of Autopilot include:
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Native integrations with popular CRM and email marketing platforms
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An easy-to-use visual flow builder for creating automated marketing campaigns
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Advanced features such as lead scoring, behavior tracking, and personalized messaging
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A user-friendly interface that makes it easy for marketers to create and manage campaigns
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With its combination of simplicity and advanced capabilities, Autopilot is a strong choice for SaaS companies seeking a marketing automation tool that can help them streamline their marketing efforts and drive better results with the use of automation software.
Its user-friendly interface and compatibility with a variety of popular tools and platforms make it an attractive option for businesses seeking a marketing automation solution that can grow with their needs.
MobileMonkey
MobileMonkey is a multi-channel chatbot platform that provides businesses with the tools to connect with customers on various messaging platforms, such as Facebook Messenger, SMS, and native webchat.
With features like chat automation for SMS, Instagram, Webchat, and Messenger, advanced bot building tools, widget creator, unified inbox, AI and NLP chatbot, templates and duplication, auto-responders, mass texting, and integration with CRM, event platforms, email, and more, MobileMonkey is a powerful solution for businesses seeking to enhance customer engagement and communication.
Its comprehensive features and multi-channel capabilities make it an ideal choice for businesses looking to optimize their customer interactions and drive sales across various messaging platforms.
Factors to Consider When Choosing a Marketing Automation Tool
When selecting a marketing automation tool, several key aspects should be evaluated.
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Budget and business requirements
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The provider’s capacity to scale with your business
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User-friendliness and customer service
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Integrations and compatibility
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By considering these factors, businesses can ensure they choose the right marketing automation software that aligns with their specific needs and can grow with their business over time.
Budget and Business Needs
Assessing your financial resources and specific marketing requirements is crucial when determining the most suitable marketing automation tool for your business.
By evaluating your budget and business needs, you can identify the optimal marketing automation tool that offers the features and capabilities necessary to support your marketing efforts, without breaking the bank.
This ensures that you invest in a solution that not only meets your current needs but also has the potential to grow with your business as it expands.
Ease of Use and Customer Support
One of the most important factors to consider when selecting a marketing automation tool is its ease of use and the level of customer support provided by the vendor.
A user-friendly platform with a comprehensive support system ensures that you can easily navigate the tool and access the help you need when you encounter difficulties or have questions.
By choosing a marketing automation tool with a strong focus on usability and customer support, you can ensure a more seamless and efficient marketing experience.
Integrations and Compatibility
Ensuring seamless integration with your existing technology stack and compatibility with your business processes is crucial when selecting a marketing automation tool. Some key integrations to consider include:
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CRM systems
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Email marketing platforms
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Social media platforms
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Analytics tools
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These integrations can greatly enhance the efficiency and effectiveness of your marketing efforts.
By choosing a marketing automation tool that offers seamless integration and compatibility, you can optimize your marketing processes and ensure a more cohesive and streamlined approach to your marketing efforts.
Marketing Automation Tools for Different Business Sizes
Marketing automation tools, also known as marketing automation software, can be tailored to meet the needs of businesses of all sizes, from small startups to large enterprises.
For small businesses, there are a range of affordable and user-friendly marketing automation tools available, such as:
These tools offer features such as email automation, lead scoring, customer segmentation, and analytics, making them suitable for small businesses looking to optimize their marketing efforts and grow their customer base.
Midsize businesses can benefit from the same marketing automation tools as small businesses, as well as more advanced options such as Adobe Marketo, Salesforce Pardot, and Oracle Eloqua.
These platforms offer a balance of advanced features and scalability, making them ideal for growing businesses looking to enhance their marketing efforts and drive sales.
Enterprise-level businesses have access to the same marketing automation tools as small and midsize businesses, as well as more advanced options such as Adobe Campaign, IBM Watson Campaign Automation, and Microsoft Dynamics 365.
These comprehensive and high-priced marketing automation solutions are tailored for large organizations with complex marketing needs, offering advanced segmentation, multi-channel marketing, automated workflows, customer journey mapping, and additional features to support their marketing efforts.
Small Business Solutions
Affordable and user-friendly marketing automation tools designed for small businesses and startups can greatly enhance marketing efforts and improve customer engagement.
By leveraging these tools, small business owners can automate repetitive marketing tasks, optimize email campaigns, and create personalized campaigns that resonate with their audience.
This allows small businesses to focus on more complex projects and grow their operations rapidly and intelligently, ultimately leading to increased success and profitability.
Midsize Company Options
Marketing automation platforms that offer a balance of advanced features and scalability are ideal for midsize companies looking to enhance their marketing efforts and drive sales.
By leveraging these tools, midsize businesses can:
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Improve efficiency
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Optimize customer engagement
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Tailor marketing campaigns to better target their audience
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Ultimately leading to increased success and profitability.
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Examples of suitable marketing automation tools for midsize companies include HubSpot Marketing Hub, ActiveCampaign, Klaviyo, and Pardot by Salesforce.
Enterprise-Level Platforms
Comprehensive and high-priced marketing automation solutions tailored for large organizations with complex marketing needs offer:
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Advanced segmentation
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Multi-channel marketing
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Automated workflows
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Customer journey mapping
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Additional features to support their marketing efforts
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By investing in these advanced solutions, enterprise-level businesses can streamline their marketing processes, enhance productivity, and ultimately drive sales and revenue.
Suitable marketing automation tools for enterprise-level companies include:
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HubSpot Marketing Hub
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Braze
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Insider
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Salesforce Marketing Cloud Account Engagement
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Adobe
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ActiveCampaign for Marketing
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Klaviyo
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Mailchimp All-in-One Marketing Platform
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Ontraport
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Marketo Engage
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Marketing Automation Trends to Watch in 2023
Emerging trends and technologies are shaping the future of marketing automation, impacting the way businesses approach their marketing efforts. In 2023, we can expect to see:
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Increased use of behavior analytics
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A focus on account-based marketing
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A shift to first-party data
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Hyper-personalized content
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Funnel-optimized content
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Data-driven decision-making
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Lead capture
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Seamless omnichannel marketing
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Additionally, the incorporation of artificial intelligence (AI) and machine learning (ML) in marketing automation tools will further optimize marketing messages and automate complex tasks, enabling businesses to better target and engage potential customers.
Artificial Intelligence and Machine Learning
The increasing role of AI and machine learning in optimizing marketing messages and automating complex tasks is revolutionizing the world of marketing automation.
By leveraging AI and machine learning in marketing automation tools, businesses can:
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Improve efficiency
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Achieve higher ROI
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Create personalized experiences
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Enhance their understanding of their audience
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Increase productivity.
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Furthermore, AI can provide marketers with deeper insights into their customers, enabling them to create more tailored experiences and build stronger customer relationships.
As AI and machine learning continue to advance and become more widespread, we can expect to see an even greater impact on the way businesses approach their marketing efforts.
Multi-Channel Messaging
The growing importance of personalized, multi-channel messaging in marketing automation is enhancing customer engagement and experience.
By incorporating multi-channel messaging into marketing automation tools, businesses can ensure that their marketing efforts reach customers through various channels such as:
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Email
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SMS
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Social media
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Other platforms
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This not only broadens their outreach, but also enables better targeting and customer data collection, leading to improved marketing performance and increased sales.
As multi-channel messaging continues to gain traction, businesses must ensure that their marketing automation tools can support this trend to stay ahead of the competition.
Summary
In conclusion, the landscape of marketing automation is rapidly evolving, with advances in AI, machine learning, and multi-channel messaging playing a significant role in shaping the future of marketing.
By choosing the right marketing automation tool for your business size and needs, you can streamline your marketing processes, improve customer engagement, and drive sales.
Keep an eye on emerging trends and technologies in marketing automation to stay ahead of the competition and ensure continued success for your business.
Frequently Asked Questions
What is the marketing automation trend for 2023?
As we look towards 2023, there is a strong focus on marketing automation trends like personalization and multi-touch campaigns.
By leveraging data-driven insights to gain more customer knowledge, marketers can create targeted messaging that drives conversions and improves overall customer experience.
Automation will also be used to optimize processes, making them faster and more efficient while still maintaining the highest quality standards.
What is the most common use of marketing automation?
The most common use of marketing automation is email marketing, which enables teams to automate customer outreach and deliver personalized content.
Additionally, marketing automation can be used to automate repetitive tasks, prioritize leads, and personalize advertisements.
Will digital marketing be automated in the future?
Yes, digital marketing will be automated in the future.
AI and automation are already being used in innovative ways to streamline digital marketing processes and increase efficiency.
As technology advances, automation will become even more commonplace in digital marketing campaigns.
What is the most successful marketing tool for small businesses?
For small businesses, Mailchimp is a great tool for marketing campaigns.
Not only can you use it to build beautiful email templates and send messages based on the behavior of your subscribers, but you can also create a free website with its built-in features.
Mailchimp is the most successful marketing tool for small businesses because of its user-friendly design, comprehensive features, and reliable customer support.
What are some of the best marketing automation software for 2023?
As we look ahead to 2023, it’s clear that some of the top marketing automation tools will be HubSpot, Brevo (formerly SendinBlue), Drip, Constant Contact, Pardot by Salesforce, Klaviyo, Autopilot, and MobileMonkey.
These are the industry leaders in helping businesses automate and streamline their marketing efforts.
Now you’ve chosen your automation provider, why not check out our article Uncovering the Secret of How to Use Email Marketing in 2023?
And see how Pictory can boost your engagement with How To Supercharge Your Marketing Using AI-A Year Of Social Video Posts In 60 Minutes!
