Our Story

Pictory: The Easiest Way to Create High Quality Videos

At Pictory, we believe video creation should be simple. You should not need complicated software, technical skills, or hours of editing to create something that looks professional. Our platform turns ideas, scripts, links, audio, presentations, and screen recordings into polished videos that are clear, engaging, and ready to share.
We support creators, marketers, educators, and teams who want a fast and dependable way to make consistent, high quality content without the frustration that usually comes with traditional editing tools.

Our purpose is to remove the difficulty that slows people down. With AI driven tools that build scripts, assemble storyboards, match visuals, generate subtitles, apply design styles, and support complete customization, Pictory makes the entire video creation process simple, clear, and efficient.

What Pictory Helps You Create

Pictory provides an easy to use AI powered video creation system that supports every kind of workflow. Whether you start with text, a URL, a video, audio, images, or slides, the platform analyzes your input and turns it into a structured script.
It then selects visuals, builds a scene by scene storyboard, and prepares everything for editing so you can focus on telling your story instead of handling technical details.

Inside the editor, every tool works together in one place. Script editing, transcription, media libraries, layouts, audio controls, subtitling, and branding options combine to create a smooth and predictable workflow. You can change visuals, adjust timing, add layers, and style your video with simple, powerful controls.

How Pictory Simplifies the Video Creation Process

We designed Pictory to make video creation feel natural. Each workflow matches the way people already create content. You can choose text to video, URL to video, audio to video, images to video, PPT to video, or screen recording. Each path begins with a simple input and continues with clear, guided steps.

Our AI handles the complex work behind the scenes. It transcribes audio, highlights key information, finds matching visuals, and creates a logical flow of scenes. You can refine your script or transcript using tools that rephrase, shorten, expand, or adjust tone.

Once your message is ready, Pictory gives you the tools to style your video with layouts, fonts, colors, animations, elements, and brand kits. This combination of simplicity and creative control helps you create professional results quickly and with confidence.

Explore Pictory’s Core Features

Text to Video

Turn written scripts into complete videos with automatic scenes, matched visuals, captions, and timing. Paste your text, write from scratch, or let AI assist you. Pictory organizes everything into a clear structure that is easy to edit.

Script to Video

Start with a refined script and let Pictory build a storyboard, find visuals, display captions, and create a clean, ready to customize video sequence. This saves time and removes technical setup work.

URL to Video

Paste any webpage link and Pictory extracts the key points, writes a clear script, and converts the content into a video. Perfect for repurposing articles, blog posts, and online content.

AI Video Editing

Upload a video and get an instant transcript you can edit. Remove filler words, trim silences, highlight important moments, and shape the video simply by editing the text. Ideal for long videos, tutorials, interviews, and podcasts.

Audio to Video

Upload an audio file and Pictory transcribes it, builds scenes automatically, and matches visuals that fit the spoken content. Great for podcasts, voice recordings, and narrated messages.

Image to Video AI

Turn individual images or full collections into smooth video sequences. Pictory arranges scenes automatically, and you can add narration, music, text overlays, transitions, and brand styling. Perfect for tutorials, galleries, product showcases, and storytelling projects.

Text to Image

Generate custom AI images directly from written prompts. Add them instantly to any scene to fill visual gaps or express ideas that stock media cannot capture. You can also save these images to your media library for use across multiple projects.

PPT to Video

Upload a PowerPoint file and Pictory converts each slide into a video scene you can edit, animate, and style. A simple way to turn presentations into engaging videos for training, teaching, and business communication.

Screen Recording

Record your screen or webcam right inside Pictory. After recording, you receive an automatic transcript that lets you edit the final video by editing the text. Perfect for demos, walkthroughs, tutorials, and product explanations.

AI Studio

Generate custom images and short video clips using AI prompts. Add them directly to scenes, refine them with design tools, or save them to your library for future use. AI Studio helps you create visuals that match your message when you need something unique.

Brand Kits

Save your colors, fonts, logos, and visual rules so every video matches your brand. Pictory applies your brand kit across scenes to keep content consistent and professional.

Scene Based Editor

Work one scene at a time with organized controls for visuals, timing, text, and audio. This structure simplifies editing and helps you stay focused on each part of your story.

Text Animations

Add movement and emphasis to your text with simple animation options. Choose entry and exit effects that highlight important messages and guide your viewer’s attention.

Transcription Editor

Search, highlight, correct text, and generate subtitles automatically. Editing the transcript edits the video, making it one of the fastest ways to refine your content.

Media Library

Access stock clips, AI generated images and videos, or your own uploads in one organized place. Search by keyword or creator style to quickly find the perfect visual for every scene.

Why Pictory Exists in a Video First World

Pictory exists because video is essential, but traditional editing tools can feel overwhelming. Most people do not have the time, training, or resources needed to create videos efficiently. We want to change that by giving everyone a simple way to share ideas through video.

Our platform is fast because AI handles repetitive tasks. It is flexible because it works with almost any media format. It is easy to use because the interface is clean and intuitive. It is scalable because teams can collaborate, organize projects, and maintain brand consistency.
Pictory gives creators the freedom to communicate visually without stress or complexity.

Our Vision for the Future of Easy Video Creation

We envision a world where creating video is as natural as writing an email or posting a message. Pictory supports every type of visual communication including marketing videos, training materials, educational content, social media posts, product demos, and presentations.

As we continue improving our workflows and expanding our AI capabilities, we aim to offer the smoothest path from idea to finished video. Our goal is to help creators and teams feel supported, confident, and inspired every time they use Pictory.