PICTORY FEATURES
AI Avatars
Add a realistic on-screen presenter to your videos using AI avatars and automated narration.
Rated 4.7/5 on Capterra
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Text to video
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AI video editor
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Summarize video
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Audio to video
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Images to video
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PPT to video
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Record
Text to video
AI video editor
Summarize video
Audio to video
Images to video
PPT to video
Record
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URL to video
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AI video editor
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Summarize video
-
Audio to video
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Images to video
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PPT to video
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Record
Text to Video Generator
Turn prompts, text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks in minutes.
URL to video
AI video editor
Summarize video
Audio to video
Images to video
PPT to video
Record
Trusted by over 20,000 companies of all sizes
AI avatars are digital presenters that appear directly inside video scenes and narrate your content using an AI voice. They allow creators and teams to add a consistent, professional visual presence to videos without using a camera or microphone. Avatars are applied as an editable layer inside the video editor and can be styled, positioned, shown, or hidden per scene.


AI avatars remove the need for on-camera recording while maintaining a human presence. They help explain ideas, introduce topics, guide viewers through content, and keep presentation style consistent across videos. This is useful for training, explainers, internal communications, and product walkthroughs.
AI Avatar Capabilities
Tools designed to add a presenter layer to any video.

Avatar Library
Choose from multiple digital presenters.

Scene-Level Control
Show or hide avatars per scene.

Styling and Framing Options
Control shape, background, and borders.

AI Voice Narration
Avatars automatically narrate scene text.

Layout-Friendly Placement
Position avatars without blocking visuals.

Automatic Lip Sync
Lip sync is generated on export.
Each of these features ensures your idea evolves into a professional video workflow that aligns with your goals and platform strategy.
Add an avatar to any video project. The avatar narrates your script automatically, appears inside scenes as a presenter, and can be adjusted or hidden as needed. Lip sync is applied automatically when the video is exported.


Adjust the avatar’s look, voice, size, position, background, and border styling. Apply changes to a single scene or across the entire video to maintain a consistent presentation style.
How to Use AI Avatars
Step 1
Open a Video Project
Start inside the video editor.


Step 2
Select an Avatar
Choose a presenter from the avatar library.
Step 3
Customize Look and Voice
Adjust appearance, framing, and narration voice.


Step 4
Export with Lip Sync
Download the video with avatar narration applied.
Use different AI voices and captions to support global audiences.


Export videos for websites, training portals, internal communications, onboarding, product demos, and social platforms. Works with Make, Zapier, and the Chrome extension.
Reasons to Use AI Avatars
Use Cases for AI Avatars
Marketing Campaigns:
Generate explainer videos or product teasers from your campaign concepts instantly.
Educational Tutorials
Turn lesson ideas into complete teaching videos with narration and visuals.
Corporate Training
Convert internal communication topics into polished instructional videos.
Social Media Content
Create short-form videos tailored for brand awareness and audience engagement.
Get Started with AI Avatars
Add a professional on-screen presenter to your videos using AI avatars and automated narration.
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AI Avatars FAQs
Do I need a camera or microphone?
No. Avatars narrate videos directly from text.
Can I hide the avatar in some scenes?
Yes. Avatars can be shown or hidden per scene.
Can I change avatar voices?
Yes. Different AI voices can be selected and previewed.
When is lip sync applied?
Lip sync is generated automatically during export.
Can I use multiple avatars in one video?
Yes. Different avatars can be used per scene.
Are AI Avatars available in Pictory?
Yes. AI Avatars are available inside the Pictory video editor on supported plans.







