4.6/5rated on G2
Pictory Central turns any video into an interactive learning experience
Pictory Central makes your existing videos interactive with chapters, quizzes, and calls to action. You host, stream, and track everything in one place. Part of the Pictory Enterprise plan.
Trusted by over 20,000 teams and institutions worldwide.
What is Pictory Central?
Pictory Central is an interactive video platform with enterprise video hosting. Upload a video and Pictory adds automatic chapters, AI-generated quiz questions and call-to-action buttons, then hosts and streams it. Publish by link or embed, or export a SCORM package for your LMS. It is part of the Enterprise plan.
You already use video. Pictory Central turns it into interactive video, using AI, without rebuilding your content or relying on complex authoring tools.
Your videoCertified for enterprise-grade security and global compliance
ISO 27001 and SOC 2 certified, with Single Sign-On through your identity provider.
How it works
Upload your video. Get an interactive experience with AI.
Upload your video
Upload a video from your computer, or use one from your Pictory projects.
Pictory builds the interactive layer
Pictory finds the topic changes and adds chapters, quiz questions and call-to-action buttons for you to review.
Publish it
Share a link, embed the video on your site or in a course portal, or export it as a SCORM package.
Automatic chapters
Pictory detects topic changes and creates video chapters for you. Viewers can jump to what matters. You can rename, edit or reorder them.
Automatic quizzes
Pictory generates quiz questions based on the video content. You review, adjust and publish. Use quizzes to confirm understanding.
Call-to-action buttons
Add clickable calls to action inside the video. Send viewers to a link, prompt a signup, or trigger the next step at the right moment.
Deep video search
Search a video by the content that is inside it.
Hosting and streaming
Pictory hosts and streams your videos, so playback does not depend on your LMS. Publish by link or embed.
SCORM export
Export interactive videos as SCORM packages. Plug them into your LMS while keeping the video hosting and interactivity in Pictory.
How to use Pictory Central
How to create an interactive video
To create an interactive video, upload it to Pictory Central or choose one from your Pictory projects. Pictory adds chapters and writes quiz questions you can edit. Add call-to-action buttons, then publish by link, by embed or as SCORM.
Upload your video
Upload a video from your computer, or pick one from your Pictory projects.
Review the chapters
Pictory creates chapters from topic changes. Rename, reorder or delete them.
Review the quiz questions
AI writes quiz questions from the video. Edit them, add your own or remove any.
Add call-to-action buttons
Choose the button text, link and timing.
Publish it
Share a direct link, embed the video on your site or export it as SCORM.
Quizzes and knowledge checks
Quizzes and knowledge checks inside the video
Pictory Central writes quiz questions from your video. You review them, edit the wording, add your own and remove any. A question sits at the exact moment it matters, and viewers choose from multiple-choice options.
Check understanding
Add a knowledge check where a topic ends: an interactive video quiz made from a video you already have. It makes a recorded lesson one of your interactive training videos. To start from a deck, see the quiz video maker.
Send viewers on with a button
Add a call-to-action button that sends viewers to your lead page, a signup form or the next module. It sits in the video at the moment you choose.
See how it performs
The Pictory Central analytics dashboard shows how your video performs, and you can download it.
Where Pictory fits
One interactive video layer for every LMS setup
Pictory is a video platform, not an LMS. Export a SCORM video package that your LMS can run while the video stays hosted in Pictory, or share a simple link.
If you use an LMS
Use Pictory as the interactive video layer for your courses. Hosting stays in Pictory, which can improve playback reliability and reduce LMS storage and bandwidth strain. Add quizzes without rebuilding courses in your authoring tool.
If your LMS does not host video
Use Pictory as your primary video platform. Host and stream interactive video, then connect it to your LMS with SCORM or simple links.
If you do not use an LMS
Use Pictory as a lightweight video solution. Share links or embeds and track engagement and completion without extra infrastructure.
Create, then add interactivity
Make the video, then make it interactive
Create the video in Pictory first. Turn a deck, a web page or a document into a video, then bring it into Pictory Central. Or upload any video you already have. The Academy shows how to add a quiz to a PowerPoint video.
Built for your team
Who uses Pictory Central?
Part of the Enterprise plan. For shared brand kits, see the Teams plan.
Learning and developmentTraining videos with chapters and quizzes
Add chapters and quiz questions to training videos, and export them as SCORM for your LMS.
- Higher education
Lecture videos students can navigate
Add chapters and knowledge checks to lecture videos, so students jump to the topic they need.
- Marketing
Campaign videos with clickable buttons
Add call-to-action buttons to a campaign video and share it as an interactive link.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams.
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
ISO 27001
and SOC 2 certified, GDPR compliant, ready for enterprise security reviews
GDPR
Proof
Training teams using Pictory ship more
Create videos for training, marketing, and more. Pictory makes it easy to produce high quality video at scale. Here are the benefits customers value most.
80%
voluntary training completion rate
AppDirect
$1500
monthly savings in video creation costs
Online Super Tutors
7x
faster video creation time
Golden Business Group LLC
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Book your 30-minute Pictory demo
How it works
- Understand how Pictory works for your teams
- Get custom pricing for enterprise plans
- Discover success stories from our customers
Trusted by over 20,000 companies of all sizes
Pictory turns your existing videos into interactive learning experiences. You can add chapters, quizzes, and calls to action. You host, stream, and track everything in one place.
No. You upload your current video. Pictory creates an interactive layer on top. You review and refine, then publish.
Pictory analyzes your video and detects topic changes. It generates chapters and quiz questions you can edit before publishing.
Yes. You can rename, edit, reorder or delete chapters, and edit, add or remove quiz questions.
Yes. You can place clickable calls to action at specific moments. Send viewers to a link, prompt a signup, or guide them to the next step.
Pictory hosts and streams your videos. This can improve playback reliability and reduce LMS storage and bandwidth strain.
Yes. Publish as a shareable link, embed the video, or export a SCORM package that your LMS can run while the video stays hosted in Pictory.
Use Pictory as your interactive video layer. Offload video hosting and add richer interactivity without rebuilding courses.
Turn existing training videos into interactive content quickly, with quizzes and no complex authoring tools.
Use Pictory as your primary video platform. Host and stream interactive video, then connect it to your LMS with SCORM or simple links.
You can use Pictory as a lightweight solution for video. Share links or embeds and track engagement and completion without extra infrastructure.
Most interactivity is created automatically, so your team reviews and improves it instead of building it by hand.
Yes. You can handle hosting, streaming, quizzes, calls to action and SCORM export in one place.
Viewers jump to the chapter they need, answer questions as they watch and click buttons at the right moment.
Yes. You can invite team members to your workspace and assign roles. They can collaborate on videos, quizzes, and publishing.
Yes. You decide who can edit, publish, export SCORM files, or manage settings. You can update or remove access at any time.
Yes, for knowledge checks. Pictory Central generates multiple-choice questions at set moments in the video, which you can edit.
Yes. Pictory Central has an analytics dashboard that shows how your video performs, and you can download it.
Add a call-to-action button that sends viewers to your lead page or form.
No. Pictory Central is part of the Enterprise plan, and Enterprise pricing is custom. Book a demo to see the plan that fits your organization, or read about Pictory for Enterprise.
SCORM export packages your interactive video so your LMS can run it while the video stays hosted in Pictory.
Yes. Make the video with PPT to Video or another Pictory workflow, then bring it into Pictory Central.
No. It is video hosting and interactivity. Use it with your LMS, or as a lightweight option without one.
Yes. Pictory supports SSO with SAML or OIDC and providers such as Okta, Microsoft Entra ID and Google, on the Enterprise and Teams plans. Our team sets it up for you.