Create video ads with AI
AI Video Ad Maker
Turn a script, an idea or a product page into a video ad. Pictory builds the scenes, and you add a voiceover, captions and your brand.
- Ads from a script, an idea or a link
- 16:9, 9:16 and 1:1 for every placement
- AI voiceover, music and captions
- Free to try, online in your browser
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is an AI video ad maker?
An AI video ad maker turns a script, an idea or a web page into a short video ad. In Pictory you paste the text or the link, pick a format for the platform and add a voiceover, captions and your brand. Then you download the ad as an MP4.
One message, every placement. Make the ad once, then switch between 16:9, 9:16 and 1:1 for YouTube, Reels, TikTok and feeds. Use it as an AI video ad creator, an AI ad video generator or a plain video ad maker, for one campaign or a set of versions.
The AI video ad maker is free to try, online in your browser. For a video about a single item in your range, see the product video maker.
spring-sale-ad.mp40:30 · 9:16
Ad readyVoiceover on · brand kit applied
Your source, any format
Start with what you’ve got
A script, an idea, a product page or footage you already have. Each one can become a video ad.
Idea to Video
One sentence in. Script and scenes out.
Text to Video
Paste any text and get a finished video.
URL to Video
Drop in a link. Pictory turns the page into a video script.
Images to Video
Upload photos and clips. Get a story back.
AI Video Editor
Upload a video and edit it by editing the text.
Blog to Video
Turn a post into a video for social.
Audio to Video
Give podcasts visuals and captions for YouTube.
PPT to Video
Your slides and notes, narrated and on screen.
PDF to Video
Turn reports and guides into videos people actually finish.
How it works
How to make a video ad with AI
To make a video ad with AI, open Idea to Video in Pictory, choose the Marketing type and describe the ad, or paste your script into Text to Video. Pick the platform and length. Edit the scenes, add your brand kit, a voiceover and captions, then download the ad.
Describe the ad
Choose Idea to Video and the Marketing type, or paste your own script into Text to Video.
Pick the platform and length
Choose where the ad will run and how long it is. Pictory writes the script.
Check the script
Edit it like a doc, or ask AI to shorten, rephrase or change the tone.
Brand it and download
Apply your brand kit, pick a voice and captions, then download the MP4.
Promos and commercials
Promotional and advertisement videos
Pictory also works as a promotional video maker, an advertisement video maker and a commercial video maker. The steps are the same: start from a script or a page, choose the format and add your brand. Use the AI video advertisement generator for sales, launches and events.
Features
AI video ad maker features: formats, voices and branding
Formats
One ad in 16:9, 9:16 and 1:1
Make the ad once and switch the format for each placement: landscape for YouTube, vertical for Reels and TikTok, square for feeds.
- 16:9, 9:16 and 1:1
- Captions that stay readable in every format
- Download each version as an MP4
launch-ad.mp40:20 · 1:1
3 formats ready16:9 · 9:16 · 1:1
Voices and music
An AI voiceover and music for every ad
Pick one of 170+ AI voices in 29+ languages to read the script, or upload your own recording. Add a track from the music library under it.
- 170+ AI voices in 29+ languages
- Your own voiceover, uploaded
- Royalty-free music library
Branding
Your logo, fonts and colors on every ad
Save your brand kit once and apply it to each ad. Captions, text and the logo follow it, so every version looks like the same campaign.
- Logo, fonts and colors in one kit
- A choice of caption styles
- The same look on every version
Templates
Video ad templates
Video ad templates give you a ready-made project to start from. Pictory’s marketing templates include Flash Sale, Cyber Monday, Summer Sale, Campaign Launch Teaser and Local Business Highlight, each in landscape, mobile and square. Pick one, change the words and visuals, and add your brand.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Your brand kit’s colors guide every generation.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using AI video ad makers?
EcommerceProduct ads for online stores
Turn a product page into an ad for the sale that starts this week.
- Local business
Local business ads for Facebook
Tell the neighborhood about the new menu, the offer or the opening.
- Agencies
Ad versions for agency clients
Make a version for each audience and each placement from one script.
- Startups
Launch ads for apps and software
Explain what is new in 30 seconds and send people to the sign-up page.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
AI video ad maker vs. video editing software
One 30-second ad in three formats, made two ways.
| Step | With Pictory | Traditional editing software |
|---|---|---|
| Starting point | A script, an idea or a product page | Footage you have already shot |
| The script | Drafted for you, then edited like a doc | Written separately, before the edit |
| Visuals | Matched to each line from the stock library or AI Studio | Sourced and placed on a timeline |
| Voiceover | An AI voice applied in the editor | Recorded or bought, then synced |
| Formats | Switch between 16:9, 9:16 and 1:1 | A new sequence and reframing for each |
| Versions | Change the text and generate again | Re-edit each version on the timeline |
| Branding | One brand kit on every ad | Fonts and colors set up in each project |
Video API
Make video at scale from your own product
Send text, links or slides to the Pictory API and get branded videos back, automatically.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}Enterprise
Enterprise video at scale
Custom plans, onboarding and support for company-wide rollouts.
- SOC 2 and GDPR compliant
- Custom plans and personalized onboarding
- Shared brand kits and team workspaces
- Dedicated support
Pictory can. It is an AI video ad maker that turns a script, an idea or a web page into a video ad with visuals, a voiceover and captions. You edit the scenes, add your brand and download the ad.
Open Idea to Video in Pictory, choose the Marketing type and describe the ad, or paste your own script. Pick the platform and length, edit the scenes, then add your brand kit, a voice and captions and download the MP4.
Pictory does this with URL to Video. Paste the link to the product page, choose the platform and length, and Pictory writes a script from the page and builds the scenes. You check the script before the video is made.
Upload the video to Pictory and it finds the key moments and lists them as short clips. Add captions and your brand to each clip, then download it in 16:9, 9:16 or 1:1 for each placement.
Yes. You can try Pictory’s AI video ad maker on a free trial, online in your browser. The trial includes 50 AI credits, and videos downloaded on it carry a watermark. Paid plans start at $25 a month, billed annually.
Three: 16:9 landscape, 9:16 vertical and 1:1 square. Vertical suits Reels, Stories and TikTok, square suits feeds, and landscape suits YouTube and websites.
Yes. Apply your brand kit for your logo, fonts and colors, then pick one of 170+ AI voices or upload your own voiceover. Captions are timed to the voice.
You choose. When you start from an idea, Pictory asks for a length, such as 30 seconds or 1 minute, and you can add or remove scenes afterwards.
Not Just an AI Video Ad Maker
Explore our AI Generative Tools and Other Features
