When you’re creating your video project for your business or socials, it makes sense that every detail is important.

Beyond the big things, like images and music, it’s the personal touches that make your content stand out for a viewer.

When you add elements to videos such as personalized branding and stickers, your videos become more identifiable, and you gain more creative control.

When you sign up for a FREE Pictory account, you gain access to an online video editor that will transform the personalization of your content.

Add Branding and Logos to Videos

One of the benefits of being your own video editor is having full creative control over your own logos and branding.

  1. In your project storyboard, click on the ‘Branding’ tab on the left toolbar.

    Pictory project storyboard, click on the 'Branding' tab, Pictory branding features

  2. Select to enable Intro and Outro scenes.

    enable Intro and Outro scenes.

  3. Click Upload Logo and select your brand logo image.

    Upload Logo and select your brand logo, pictory branding features, brand your video

  4. You can alter the size and opacity of the logo, as well as its position in the scene.

    alter the size and opacity of the logo, as well as its position in the scene.

  5. Replicate this process for the outro and for the scenes, bearing in mind the logo placement will then be the same across all scenes.

    Replicate this process for the outro and for the scenes

  6. You can also change your template to incorporate your brand colors, either by uploading an existing template, or by editing the text within scenes and updating the current template.

    An example of some of the caption templates available in Pictory online editor

With Pictory, you’re free to have fun when you create videos and it’s so easy to add creative flair to your projects!

Add GIFs to Videos

  1. Click on the ‘Elements’ tab on the left-hand toolbar.

    Click on the 'Elements' tab on the left-hand toolbar, Pictory video elements, GIFS, STICKERS, EMOJIS

  2. Open Pictory’s GIF Library in the GIFs tab in the top menu.

    Open Pictory's GIF Library in the GIFs tab at the top, Pictory video element, GIFS, stickers, emojis

  3. Select a popular GIF, or use the search bar for something more specific.

    Select a popular GIF, or use the search bar for something more specific. Pictory elements, GIFS, stickers, emojis

  4. Once chosen, click to add it to your scene, where you can resize it and move it to the desired position.

    Once chosen, click to add it to your scene, where you can move and resize it. Pictory elements, GIFS, stickers, emojis

  5. Clicking the element also allows you to duplicate, add to all scenes, or delete with ease.

    Clicking the element also allows you to duplicate, add to all scenes, or delete with ease. Pictory elements, GIFS, stickers, emojis

Add Stickers to Videos

  1. Click on the ‘Elements’ tab on the left-hand toolbar.

    Click on the 'Elements' tab on the left-hand toolbar, Pictory elements, GIFS, STICKERS, EMOJIS

  2. Select Stickers in the tap at the top to access Pictory’s sticker library.

    Pictory's sticker library

  3. Choose from popular stickers or browse the library for that perfect sticker.

    Pictory's sticker library, stickers, popular stickers

  4. Once selected, click to add to the scene where you can move and resize it to give your content enough space.

    Pictory's sticker library, stickers, popular stickers, plane sticker, travelling

  5. You can also easily duplicate, delete, or add the sticker to all scenes by clicking it.

    Pictory's sticker library, stickers, popular stickers, plane sticker, travelling, resize, duplicate sticker

  6. Emojis can also be added in the same way by clicking Emojis in the Element toolbar.

    Pictory elements, emojis, Emojis can also be added in the same way by clicking Emojis in the Element toolbar.

Adding elements of your own branding and logos to your video content is just one of the ways you can utilize Pictory’s tools to easily edit videos.

And the easy-to-use interface makes it quick and fun to edit elements in any video file!

Sign up for a FREE Pictory account today and customize your first project in minutes!

For more insight, try one of our other video editing features:

Marketing your business correctly is crucial to a successful business strategy, and in 2023, social media has become a huge part of that.

TikTok, for example, has become a place where brands can express their more personable side by taking part in viral trends.

If you’re struggling to navigate this landscape, why not read our article on 7 Social Media Marketing Trends for 2023 for more info?

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