“It’s the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen.”
Key Results:
900%
User engagement and participation
2000%
Increased productivity in creating video content
See what Pictory can do for you
Jason Hoss from Whirly Bird Labs, is a Business Resilience Professional specializing in business continuity, disaster recovery, crisis management, and emergency management. See how Pictory helps his business.
The Challenge
Jason faced several challenges before using Pictory:
- Training Was Buried in “Death by PowerPoint”
Jason’s work relies heavily on training and education, yet most exercises were delivered through static slides, dense documentation, or long agendas. This approach led to disengagement, loss of attention, and stakeholders mentally checking out during critical resilience and crisis-preparedness sessions. - Exercise Design Was Slow and Resource-Heavy
Designing realistic tabletop exercises required months of work. Teams would manually research scenarios, write scripts by hand, coordinate highly compensated professionals, and struggle to align schedules — making the process expensive, slow, and difficult to scale. - Limited Ability to Evoke Emotion and Realism
Without strong visual and audio storytelling, it was difficult to help leaders truly feel what a worst-day scenario might look like. - Over-Reliance on Text-Heavy Documentation
Exercises depended heavily on written plans, manuals, and step-by-step procedures that people rarely consult during real emergencies. - Poor Engagement with Complex, Heavy Subject Matter
Without engaging multimedia, participants struggled to stay focused, retain information, or connect these scenarios back to the organisation’s mission and frontline impact. - Creative Vision Was Hard to Execute at Scale
As a trained visual storyteller and photographer, Jason knew the power of imagery, sound, and narrative — but lacked a practical way to translate that creative vision into repeatable, scalable training content without excessive cost or effort. - Difficulty Meeting Modern Audiences Where They Are
Traditional training formats no longer matched how people consume and process information, reducing effectiveness and long-term retention.
The Solution
Pictory enabled Jason to move beyond static, text-heavy training and transform complex crisis scenarios into short, emotionally engaging multimedia experiences.
Instead of spending months manually designing tabletop exercises with large teams, Jason could now use AI-assisted scripting and Pictory’s video creation tools to turn real-world risks into compelling scenario videos in days or even hours.
Pictory allowed him to combine visuals, sound, and narrative to evoke emotion, immerse participants in realistic crisis situations, and set the tone for deeper discussion — all while eliminating “death by PowerPoint” and making training more engaging, scalable, and effective for modern audiences.
The Results
Using Pictory, Jason dramatically improved engagement and feedback in resilience and crisis-preparedness exercises.
Post-exercise surveys and informal feedback consistently showed that participants found the multimedia scenarios far more relevant, memorable, and impactful than traditional slide-based sessions.
Stakeholders reported stronger emotional connection to the scenarios and a clearer understanding of how crises affect frontline staff, customers, and organisational missions. While resilience outcomes are difficult to measure directly, Jason observed higher participation, better discussions, and deeper alignment during exercises — helping organisations move from passive compliance to meaningful preparedness.
