Tools for social media managers
Create Social Videos for Every Channel, Faster
Turn one blog post, script or webinar into a week of short, captioned videos, in every size your channels need.
- A week of clips from one source
- 9:16, 1:1 and 16:9 from one project
- Captions on every clip
- Your brand kit on every video
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is a video tool for social media managers?
A video tool for social media managers is software that turns one piece of content into several channel-ready videos. In Pictory you start from text, a link or a long video, and export short clips in 9:16, 1:1 or 16:9, with captions and your brand on every one.
One of the social media manager tools that saves the most hours. Most of the job is feeding several channels every day. Pictory’s AI video generator for social media turns the blog post, the webinar or the founder’s voice note into a set of clips you can schedule in your usual tools.
For each channel’s sizes and formats, start at the social media video maker.
Blog postOne source
5 clipsThis week
Plan the week
A week of video from one source
Pick one source each week: a blog post, a webinar or a script. Turn it into a main video and four or five short clips, each with a different hook. Pictory exports each one as an MP4; you schedule them in your usual tools.
Every channel
Right size for every channel
Pictory exports 9:16, 1:1 and 16:9. Each channel page covers its sizes and formats; Pictory exports a file and a link, and you post it.
Instagram video maker
Reels, Stories and feed videos.
TikTok video generator
Vertical videos with captions.
LinkedIn video maker
Square and vertical posts.
Facebook video maker
Feed and Stories videos.
Twitter video maker
Short videos for X (Twitter).
AI YouTube video maker
Videos and Shorts for YouTube.
How it works
How to make a social video in minutes
To make a social video in Pictory, paste text or a blog post link, or upload a long video, and choose the format: 9:16, 1:1 or 16:9. Review the scenes, turn on captions and apply your brand kit, then download the clip and upload it to your channels.
Paste text or a link
Or upload a long video to cut clips from.
Choose the format
9:16 for Stories and Reels, 1:1 for feeds.
Add captions
Captions timed to the voice, in your style.
Download the clip
Export an MP4 and upload it yourself.
On every post
Captions and brand on every post
Captions
Captions on every post
Many people scroll with the sound off, so captions are timed to the voice and styled to match your brand.
- Timed to the voice
- Your caption style
- SRT download
Brand
Every channel on brand
A brand kit puts your logo, fonts and colors on every clip; on the Teams plan, every manager shares it.
- Logo, fonts and colors
- Shared on the Teams plan
- Generated from your website
9:16Reels
CaptionsOn brand
Languages
Posts for other markets
Translate a clip into other languages; each one becomes its own version.
- A version per language
- Captions translated
- Voices in 29+ languages
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using video tools for social media managers?
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
Video tool for social media managers vs. video editing software
A week of clips, made two ways.
| Task | With Pictory | Traditional editing software |
|---|---|---|
| Clips from a long video | Keep the words you want in the transcript | Scrub and cut on a timeline |
| Sizes | Export 9:16, 1:1 and 16:9 from one project | Re-frame each size |
| Captions | Made from the script, timed to the voice | Added as a separate step, then checked |
| Brand | One brand kit on every clip | Set fonts and colors each time |
From the blog
Latest guides for social media managers
New guides from the Pictory blog.
API and MCP
Build video into your own tools
Send text, links or slides to the Pictory API, or connect an AI agent through the Pictory MCP server, and get branded videos back.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}For organizations
Pictory for your whole organization
Bring video to every team, with one brand and the security reviews your company needs.
- Shared brand kits: logo, fonts and colors
- Pictory Central for interactive video, LMS use and SCORM export
- SOC 2 compliant and ISO 27001 certified
- Custom plans and dedicated support
Start from something you already have: a blog post, a script or a long video. Pictory builds the clip with visuals, a voice and captions, and you export the size the channel needs.
Yes. Paste the post to make a video, or upload the webinar and keep each clip’s words in the transcript. One source often becomes a week of clips.
MP4 in 9:16 (vertical), 1:1 (square) and 16:9 (landscape), from the same project.
Pictory exports an MP4 and a shareable link. You upload the clip to each channel, or add it to your scheduling tool, yourself.
Yes, on the Teams plan (3 or more users): the team shares brand kits and projects, so every clip has the same logo, fonts and colors.
Yes. The free trial includes 300 AI credits, and videos downloaded on it carry a watermark. Plans start at $25 a month, billed annually.
Not Just a Video Tool for Social Media
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