Text to video AI tools have transformed how businesses, marketers, creators, and educators produce professional videos at scale. With the right text to video generator, anyone can turn a simple script, prompt, or idea into a branded, ready to publish video in minutes.
This guide explains how text to video AI works, which tools perform best today, and provides a full step by step tutorial on how to create an AI generated video from text using Pictory, one of the most powerful solutions available.
What Is Text to Video AI?
Text to video AI converts written content into full videos with scenes, visuals, narration, music, captions, transitions, and branding. These tools use advanced language models, visual generation models, and audio systems to automate the entire video creation process.
Typical text to video platforms offer:
- Script to scene creation
- AI selected or AI generated visuals
- AI voiceover
- Automatic subtitles
- Branding and styling tools
- Video layouts and templates
- Full editing controls
Pictory expands on this by combining text to video workflows with full editing, brand kits, stock footage libraries, and AI Studio for generative visuals.
Text to Video Like Pictory: Why Pictory’s Approach Is Different
Many text to video AI tools generate short clips or visual sequences, but they lack the full editor, brand control, and structured workflow required for marketing, training, or educational video production.
Pictory stands out because it offers:
- A true script to scene workflow
- Story based editing
- AI voiceovers
- Thousands of stock visuals
- Brand kits for consistent design
- Text animations and styles
- Full visual, audio, and layout control
- Multiple creation workflows such as URL to Video, Audio to Video, PPT to Video, and screen recording via the AI screen recorder
For creators searching for “text to video like Pictory,” the defining difference is that Pictory is not just a generator. It is a complete production environment.
How Does Text to Video AI Work?
Here is a simplified breakdown of how text to video systems work:
Text analysis
AI interprets your script or prompt and identifies the intent, keywords, and topics.
Scene creation
The tool splits your script into scene segments based on sentences, structure, or meaning.
Visual generation or selection
Tools either generate visuals like Sora or use stock libraries. Pictory integrates both stock media and generative visuals through AI Studio.
Narration and captions
Voiceovers and timed captions are automatically produced.
Styling and branding
Fonts, colors, logos, layouts, and transitions are applied.
Rendering
The final video is created in the chosen aspect ratio.
Introducing Pictory AI Studio: Prompt to Video and Prompt to Image Like Sora
With demand rising for Sora-style generative video, Pictory now includes AI Studio, an integrated prompt based visual generator that lets users create:
- AI generated images from text
- AI generated videos from text prompts via the AI video generator from text
This expands Pictory beyond traditional script to scene workflows and allows creators to generate custom media inside the same editor.
What You Can Do in AI Studio
- Create original AI generated images
- Generate short AI video clips
- Save generated media into your Pictory Library
- Add AI generated visuals directly to scenes
- Combine AI clips with script based storytelling
- Download generated images or videos
AI Studio functions similarly to models like Sora, Runway, and Pika Labs, but with one major advantage:
Everything integrates seamlessly into Pictory’s full AI video editor.
This means you can use generative clips and pair them with:
- AI voiceovers
- Layouts and themes
- Text animations
- Brand kits
- Music and captions
- Multi scene story structures
It is Sora-style media generation, but optimized for actual video production workflows.
How To Create an AI Video From Text Using Pictory (Step by Step)
Below is the accurate workflow pulled from the internal Pictory documentation.
Step 1. Start a Project and Select Text to Video
From the home screen, choose Text to Video.
Paste your script or write it directly.
You can also use the AI script generator if you need help writing the script.
Options you can enable before generating include:
- Sentence based scenes
- Line break based scenes
- Keyword highlights
- AI selected visuals
Step 2. Edit Your Script in the Script Editor
Modify or refine your script with:
- Ask AI
- Optimize
- Rephrase
- Shorten or lengthen
- Change tone
Adjust scene settings on the right side:
- Aspect ratio
- Brand kit
- Scene length settings
- Keyword highlights
- Estimated video duration
Click Generate Video when ready.
Step 3. Choose Your Theme or Layout
Select a visual theme such as:
- Modern Minimalist
- Kinetic
- Chic
- Wanderlust
- Bulletin
- None
This applies fonts, layouts, and baseline styling.
Step 4. AI Storyboard Creation
Pictory automatically converts the script into a scene based storyboard.
A progress bar shows statuses like Creating scenes.
Step 5. Edit Your Video in the AI Video Editor
Inside the editor, you can adjust anything:
- Use the Story tab to modify script text
- Use the Visuals tab to swap stock media, uploads, or AI Studio generated content
- Use the Audio tab to choose voiceovers or music
- Use the Text tab for on screen text
- Use Elements, Styles, and Branding for professional design
- Use the top toolbar to animate text or change fonts, spacing, colors, and more
Preview or download the video anytime.
Step 6. Export Your Final Video
Download in your preferred resolution.
Your project is saved under My Projects so you can return to refine it later.
How To Use AI Studio To Generate Visuals From a Text Prompt
You can integrate AI Studio visuals into your text to video project.
- Open the Visuals tab
- Select AI Studio
- Choose Image or Video generation
- Enter a descriptive prompt
- Generate multiple variants
- Add any result directly to a scene
- Save the assets to your media library
This gives you the ability to combine:
- Script driven storytelling
- Stock footage
- Uploaded content
- AI generated visuals
All in one editor.
What Is the Best Text to Video AI Generator?
Here is a comparison of the leading tools:
Pictory.ai (Best Overall for Business, YouTube, and Marketing)
- Combines script to video AI and generative visual capabilities
- Full editing suite
- Brand kits and themes
- AI voiceovers, captions, and layouts
- Integrates AI Studio for prompt based media generation
OpenAI Sora (Best for Cinematic AI Video Generation)
- Hyper realistic generated videos
- Ideal for film style prompts
- Not built for structured multi scene video production
- Must be paired with another editor for branding or narration
Pika Labs (Best for Short Stylized Clips)
- Great for artistic mini clips
- Limited editing and branding controls
- Not suitable for full business videos
Runway (Best for Creative Filmmakers)
- Good generative visuals
- Better for artistry than structured content creation
How To Create Text to Video Using AI for Free
You can use Pictory’s free trial or start from pages like convert text to video or free AI script to video generator to generate text to video projects with full editing, themes, and stock visuals. Other free tools lack narration, editing, or multi scene structure.
How To Make an AI Video From a Text Prompt
To create video from a prompt instead of a script:
- Use Idea to Video in Pictory
- Choose your video type
- Enter your prompt
- Let AI write the script
- Generate the storyboard
- Edit as needed
You can then use AI Studio for custom visuals.
FAQs: Text to Video AI
How do I create an AI video from text?
Use a text to video tool like Pictory. Paste your script, choose a theme, generate the storyboard, and edit using visuals, audio, and branding, or start directly from text to video AI.
What is the best text to video AI?
For marketing, educational, and branded video creation, Pictory is the best. For cinematic generated scenes, Sora leads. You can compare options at best text to video AI.
Does Pictory have a Sora style generator?
Yes. Pictory includes AI Studio, which generates images and videos from text prompts.
How does text to video AI work?
AI analyzes your text, creates scenes, selects visuals, produces voiceovers, adds captions, applies styling, and renders the final video. Tools like the AI video generator from text show this process.
How can I create video from text using AI for free?
Use Pictory’s free trial to build full text to video projects with editing and branding tools, starting from pages like text to video or text to video AI free.
What is the difference between Pictory and Sora?
Sora creates raw generated video. Pictory allows full production, editing, script to scene workflows, brand kits, and integrates AI Studio for generative clips.
Can I add AI generated visuals to Pictory videos?
Yes. AI Studio lets you generate images and videos and add them into your project. Explore this on pages like AI image generator from text and AI video generator.
