Make a video from a template
AI Video Templates
Pictory’s AI video templates give you a ready-made video to edit: pick a template, change the script, visuals and brand, and export.
- Templates for marketing, training and support
- Landscape, mobile and square
- Your text, visuals, voice and brand
- Free trial, online in your browser
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What are AI video templates?
An AI video template is a pre-built video project, with scenes, layouts, text styles and animations, that you fill with your own words and brand. The AI finishes it: an AI voice reads your text, captions follow the voice, and AI Studio can generate a visual for any scene.
Pick, edit, export. Pictory’s AI video templates are made by the Pictory team for marketing, training and customer support. Choose an AI template video, replace the placeholder text and visuals, and download it in landscape, mobile or square.
Whether you search for a template AI video or a video template AI tool, the result is the same: a finished, branded video, with every scene still editable in the storyboard editor.
Lesson RecapTemplate
Your textAdded
Templates by job
Video templates for every job
Each kind of video has a maker page with the full steps. Seasonal and sale templates include Summer Sale, Cyber Monday, Flash Sale, Campaign Launch Teaser and Local Business Highlight.
Promo video templates
Sales, offers and launches, from Flash Sale to Campaign Launch Teaser. Build the rest with the AI video ad maker.
Social media video templates
Short videos in 9:16, 1:1 or 16:9 for each channel, made with the social media video maker.
Instagram reel templates
Vertical templates you edit and download, then upload to Instagram yourself. See the Instagram video maker.
TikTok video templates
9:16 templates with captions timed to the voice, for the TikTok video generator.
Intro video templates
A short branded opening for a channel or a course, from the video intro maker.
Explainer video templates
How To Micro Tutorial and User Guide and FAQ for step-by-step explainers. See the explainer video maker.
Product video templates
Local Business Highlight and Campaign Launch Teaser for a product or a shop. See the product video maker.
Training video templates
How To Micro Tutorial, Lesson Recap and Assignment Walkthrough for lessons and onboarding. See the training video maker.
Business video templates
Testimonial and Webinar teaser for customer stories and events. See the marketing video maker.
How it works
How to make a video from a template
To make a video from a template, open Templates in Pictory and filter by use or by size. Preview a template and select Use template, and it opens as a project. Replace the text and visuals, apply your brand kit, voice and captions, then download the MP4.
Find a template
Search the Templates page, or filter by business use and by 16:9, 9:16 or 1:1.
Use the template
Preview it, then select Use template. It opens as a pre-built project.
Make it yours
Replace the text and visuals, then apply your brand kit, a voice and captions.
Download
Download the MP4, or share a preview link.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Customize
Customize any template: brand, voice and size
Brand
Your brand kit on every template
Apply your brand kit and the template takes your logo, colors and fonts. You can even create the brand kit from your website’s address. It is the quickest way to make an AI video editor template your own.
- Logo, colors and fonts
- A brand kit from your website URL
- The same look on every video
Voice and captions
An AI voice and captions for any template
Pick one of 170+ AI voices in 29+ languages to read your text, or upload your own voiceover. Captions follow the voice, so an AI video editing template becomes a narrated, captioned video. See the AI voice generator.
- 170+ AI voices in 29+ languages
- Your own voiceover
- Captions timed to the voice
Sizes and layouts
Every size and scene layout
Pictory is an AI video maker with customizable templates: each one comes in landscape, mobile and square, and the scene layouts in the storyboard editor move text and visuals around. These are video editing templates you can keep changing until the video fits.
- 16:9, 9:16 and 1:1
- Scene layouts for text and visuals
- Every scene editable in the storyboard
Resized9:16 and 1:1
Scene layoutChanged
No template?
No template? Start from your idea
Pictory can also build the video from a script, a link or a brief, with no template. Paste a script into text to video, or describe the video to the AI video agent in Pictory 3, and it drafts the scenes for you: the speed of an AI video template generator, without picking a design first.
Free trial
Free video templates
Templates are part of the free trial, so you can try AI video templates free: the free trial gives you 300 credits for 14 days (about 10 minutes of video), with no credit card required. Videos downloaded on the free trial are watermarked. After that, plans start at $25 a month, billed annually.
Use cases
Who is using AI video templates?
MarketingSale and launch videos
Flash Sale or Campaign Launch Teaser, changed to your offer and brand.
- Training
Lessons and tutorials
Lesson Recap and How To Micro Tutorial with your own steps and an AI voice.
All templates
Browse the full template library
Pictory’s template library has every template, with search and filters by business use (Business Tools, Course Creation, Customer Service and more) and by size. Browse it to see what each template looks like before you start.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
It is a pre-built video project made by the Pictory team, with scenes, layouts, text styles and animations, that you fill with your own words and brand. AI voices, captions and AI Studio visuals then finish the video.
Open Templates in Pictory, filter by use or by size, preview a template and select Use template. It opens as a project: replace the text and visuals, apply your brand kit, voice and captions, and download the MP4. The instant templates guide shows each step.
Yes. Templates are part of the free trial: the free trial gives you 300 credits for 14 days (about 10 minutes of video), with no credit card required. Videos downloaded on the free trial are watermarked. After that, plans start at $25 a month, billed annually.
Each template comes in landscape (16:9), mobile (9:16) and square (1:1). Filter the Templates page by size to see the one you need.
Yes. Apply your brand kit and the template takes your logo, colors and fonts. You can also create a brand kit from your website’s address.
Yes. Paste a script into text to video, start from a link or a document, or describe the video to the AI video agent in Pictory 3.
Templates for marketing and seasonal sales (Summer Sale, Cyber Monday, Flash Sale, Campaign Launch Teaser, Local Business Highlight), education (How To Micro Tutorial, Lesson Recap, Assignment Walkthrough) and customer support (User Guide and FAQ, Webinar teaser, Testimonial). Browse the template library to see them all.
Not Just Templates
Explore our AI Generative Tools and Other Features