PICTORY FEATURES

Avatars

Add digital presenters to your videos using avatars that narrate your content on screen.


Rated 4.7/5 on Capterra

  • Text to video

  • URL to video

  • AI video editor

  • Summarize video

  • Audio to video

  • Images to video

  • PPT to video

  • Record

Text to Video Generator

Turn prompts, text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks in minutes.

  • Text to video

  • URL to video

  • AI video editor

  • Summarize video

  • Audio to video

  • Images to video

  • PPT to video

  • Record

Text to Video Generator

Turn prompts, text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks in minutes.

Trusted by over 20,000 companies of all sizes

What Are Avatars

Avatars are digital presenters that appear directly inside your video scenes and narrate your content using AI-generated voices. Instead of recording yourself on camera, you can use avatars to introduce topics, explain ideas, or guide viewers through a video. Avatars are added as an editable layer inside the video editor and can be styled, positioned, shown, or hidden per scene.

Introduction to Idea to Video using AI
Benefits of Idea to Video

Benefits of Using Avatars

Avatars remove the need for cameras, microphones, and repeated recordings. They help maintain a consistent on-screen presence, reduce production time, and support scalable video creation for training, explainers, internal communication, and product walkthroughs.

Avatar Capabilities

Tools designed to add presenter-led narration to videos.

Digital Presenter Library

Choose from a selection of avatar presenters.

Scene-Level Control

Show or hide avatars on a per-scene basis.

Editable Drafts - AI Video Editor

Styling Options

Adjust shape, background, and borders.

Automated Voice Narration

Avatars narrate scene text automatically.

Pictory AI Video Editor - Platform Optimization

Flexible Placement

Resize and reposition avatars freely.

Multi Language Translating

Automatic Lip Sync

Lip sync is generated during export.

Each of these features ensures your idea evolves into a professional video workflow that aligns with your goals and platform strategy.

Create Videos with Avatars

Add avatars to any video project to narrate scripts and present content visually. Avatars appear directly in scenes and are automatically lip-synced when the video is exported. No camera or microphone is required.

Create with idea to video
Personalize Your Idea to Video

Personalize Your Avatars

Customize avatar appearance, voice, size, position, background, and border styling. Apply changes to individual scenes or across the entire video for consistent presentation.

How to Use Avatars

Step 1

Open a Video Project

Start inside the video editor.

Idea to Video Script Generator AI

Step 2

Select an Avatar

Choose a presenter from the avatar library.

Step 3

Customize Appearance and Voice

Adjust look, framing, and narration voice.

Storyboard editor - idea to video
ai video trends

Step 4

Export the Video

Download with avatar narration and lip sync applied.

Multi-Language Avatar Support

Use AI voices and captions to support multiple languages and regions.

AI Video Editor - Localization and Global Reach
Supported Platforms and Channels

Supported Platforms and Channels

Export videos for websites, learning platforms, onboarding, internal communications, product demos, and social platforms. Works with Make, Zapier, and the Chrome extension.

Reasons to Use Avatars

  • Fastest way to turn ideas into videos
  • AI-generated scripts and visuals
  • Custom branding and layouts
  • Ideal for marketing, training, and education
  • Compatible with popular platforms
  • No technical skills required

Use Cases for Avatars

Marketing Campaigns:

Generate explainer videos or product teasers from your campaign concepts instantly.

Educational Tutorials

Turn lesson ideas into complete teaching videos with narration and visuals.

Corporate Training

Convert internal communication topics into polished instructional videos. 

Social Media Content

Create short-form videos tailored for brand awareness and audience engagement.

Get Started with Avatars

Add digital presenters to your videos using avatars and automated narration.

In partnership with

Avatars FAQs


Do I need a camera or microphone?

No. Avatars narrate videos directly from text.

Can I hide avatars in certain scenes?

Yes. Avatars can be shown or hidden per scene.

Can I change avatar voices?

Yes. Different AI voices can be selected and previewed.

When is lip sync applied?

Lip sync is generated automatically during export.

Can avatars be resized or moved?

Yes. Avatars can be resized and repositioned freely.

Are avatars available in Pictory?

Yes. Avatars are available inside the Pictory video editor on supported plans.

Level up your videos with new AI avatars

Level up your videos with new AI avatars