PICTORY FEATURES
Avatars
Add digital presenters to your videos using avatars that narrate your content on screen.
Rated 4.7/5 on Capterra
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Text to video
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URL to video
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AI video editor
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Summarize video
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Audio to video
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Images to video
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PPT to video
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Record
Text to Video Generator
Turn prompts, text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks in minutes.
URL to video
AI video editor
Summarize video
Audio to video
Images to video
PPT to video
Record
-
URL to video
-
AI video editor
-
Summarize video
-
Audio to video
-
Images to video
-
PPT to video
-
Record
Text to Video Generator
Turn prompts, text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks in minutes.
URL to video
AI video editor
Summarize video
Audio to video
Images to video
PPT to video
Record
Trusted by over 20,000 companies of all sizes
Avatars are digital presenters that appear directly inside your video scenes and narrate your content using AI-generated voices. Instead of recording yourself on camera, you can use avatars to introduce topics, explain ideas, or guide viewers through a video. Avatars are added as an editable layer inside the video editor and can be styled, positioned, shown, or hidden per scene.


Avatars remove the need for cameras, microphones, and repeated recordings. They help maintain a consistent on-screen presence, reduce production time, and support scalable video creation for training, explainers, internal communication, and product walkthroughs.
Avatar Capabilities
Tools designed to add presenter-led narration to videos.

Digital Presenter Library
Choose from a selection of avatar presenters.

Scene-Level Control
Show or hide avatars on a per-scene basis.

Styling Options
Adjust shape, background, and borders.

Automated Voice Narration
Avatars narrate scene text automatically.

Flexible Placement
Resize and reposition avatars freely.

Automatic Lip Sync
Lip sync is generated during export.
Each of these features ensures your idea evolves into a professional video workflow that aligns with your goals and platform strategy.
Add avatars to any video project to narrate scripts and present content visually. Avatars appear directly in scenes and are automatically lip-synced when the video is exported. No camera or microphone is required.


Customize avatar appearance, voice, size, position, background, and border styling. Apply changes to individual scenes or across the entire video for consistent presentation.
How to Use Avatars
Step 1
Open a Video Project
Start inside the video editor.


Step 2
Select an Avatar
Choose a presenter from the avatar library.
Step 3
Customize Appearance and Voice
Adjust look, framing, and narration voice.


Step 4
Export the Video
Download with avatar narration and lip sync applied.
Use AI voices and captions to support multiple languages and regions.


Export videos for websites, learning platforms, onboarding, internal communications, product demos, and social platforms. Works with Make, Zapier, and the Chrome extension.
Reasons to Use Avatars
Use Cases for Avatars
Marketing Campaigns:
Generate explainer videos or product teasers from your campaign concepts instantly.
Educational Tutorials
Turn lesson ideas into complete teaching videos with narration and visuals.
Corporate Training
Convert internal communication topics into polished instructional videos.
Social Media Content
Create short-form videos tailored for brand awareness and audience engagement.
Get Started with Avatars
Add digital presenters to your videos using avatars and automated narration.
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Avatars FAQs
Do I need a camera or microphone?
No. Avatars narrate videos directly from text.
Can I hide avatars in certain scenes?
Yes. Avatars can be shown or hidden per scene.
Can I change avatar voices?
Yes. Different AI voices can be selected and previewed.
When is lip sync applied?
Lip sync is generated automatically during export.
Can avatars be resized or moved?
Yes. Avatars can be resized and repositioned freely.
Are avatars available in Pictory?
Yes. Avatars are available inside the Pictory video editor on supported plans.








