The global video marketing industry is expected to reach $45.6 billion in the coming years.
Using video marketing with some strategy and skill can help you grow your brand more than you know.
The reason for this is that people today love video content on all of their devices.
Streaming video content is a must for your company if you’re hoping to gain market share and compete in your industry.
Having a presence on YouTube is every bit as important for your search engine optimization (SEO) as any other step you can take.
When you create your video content, you need to make sure that you’re also incorporating logos and brand colors into your videos.
This creates brand awareness and helps people remember your company and want to interact with it again.
Pictory is a platform that streamlines your video creation process so that you can include graphics, audio, and every other detail that you need within minutes.
In this article you will learn the importance of brand video content, what you should include, and how Pictory can help you optimize it to the fullest.
Understanding Branding in Video Marketing
Video branding is a key piece of the puzzle if you want to succeed with your video marketing efforts. It’s easier than ever to brand your videos with the tools you have at your disposal.
Your brand is the emotional engine of your company that people resonate with.
It’s the difference between buying with you and making a purchase with other companies that sell the same products or services.
Learning to seamlessly incorporate your branding into your video marketing efforts helps you crack the code and win your consumers’ trust and attention.
What is Video Branding?
Video branding refers to the creation of video content that reflects your company’s values, while not necessarily serving as an overt advertisement.
We live in the age of YouTube, so putting out plenty of evergreen video content is a useful strategy.
With video branding, you can speak about topics that inform, educate, and entertain people without directly selling them anything.
This is important because you drum up plenty of equity and trust with your customers upfront.
After they have watched several of your videos, landing a sale becomes much easier, and they are likely to become repeat customers.
Make sure that you personalize your videos with logos and brand colors for any of your branded content.
A video with a logo creates new brand impressions every time someone watches your content.
A video with brand color furthers these impressions and creates a psychological and emotional response in the viewer.
Companies today are able to create videos in minutes that reflect their brand and hit the mark with their target audience.
The ability to pump out content that is optimized with your branding is a key way to win with your marketing strategies today.
Why is Video Branding Essential?
Video branding is essential first and foremost because video is the preferred form of content today.
More than 60% of internet users watch YouTube every day, and 92% watch it every week.
Branding your videos makes sure that you retain people as followers and customers after they enjoy your content.
Branding also lets you directly speak to your target audience.
You’ll be able to hone and express your brand identity and find the customers that resonate with it.
When people watch a single video, they may never return to that content creator.
But if they watch the video, enjoy it, and see your company’s branding, that person is more likely to subscribe to more content from the brand.
This directly boosts your brand awareness and helps you draw in new viewers.
When someone shares your videos with their network, those people will also learn about your brand.
This quickly multiplies your brand impressions and helps you turn viewers into customers.
Many today are even taking advantage of AI video creation to streamline the process.
This increases the amount of content that you can make in a short time and gives you more opportunities to build brand awareness.
Branding Your Videos with Logos Using Pictory
The importance of a logo can’t be overstated.
It’s as important to your company as a flag is to a country.
Put some time and thought into your logo to make sure that it represents what your company is all about.
This way, people will quickly identify with it and buy into your brand as a whole.
Why Add a Logo to Your Video?
You need to add your logo to your video so that people understand that it is a reflection of your brand.
When people keep seeing the logo, they’ll know who the content is from and will quickly identify with your brand.
People today are inundated with so much content vying for their attention, and the last thing you want is for your content to slip through the cracks.
The inclusion of a logo makes your brand stick in people’s memories and helps your content stand out.
It also establishes credibility, since people will know that they are being informed by a brand and not just a lone content creator.
How to Add a Logo to Your Video with Pictory
Pictory is the perfect tool to use when you want to add a logo to your videos.
The process is also simple.
As you put together your video, click the branding tab and select the function that allows enables both your intro and outro.
From here, click the upload logo function and upload your file.
Make sure that the logo is large enough to be visible, while not distracting from the video content.
Place it in a corner of the video, and choose the right amount of transparency.
Personalizing Your Videos with Brand Colors Using Pictory
It’s also important that you give color schemes some thought when putting together your videos.
Your brand color creates an initial and unconscious response in the viewer before they even watch your content.
Why Incorporate Brand Colors into Your Videos?
Consistency is king, and you want to let people know who you are and what you are all about.
When your brand colors stay the same, people will know what to expect when they see your content.
It reinforces your brand identity and will help you raise awareness with little effort.
How to Add Brand Colors to Your Videos with Pictory
Pictory is excellent because it lets you streamline your content creation.
You can do this with your color schemes by adjusting your templates.
Once you have your brand colors figured out, click the color palette section of the “My Templates” tab, and change your colors accordingly.
This will let you apply your color schemes uniformly every time you create a new video.
Having an understanding of color psychology can also help you.
Figure out what colors your intended audience will resonate with and use them consistently.
Enhancing Production Quality Through Custom Branding
You need to also put quality at the forefront with your branded videos.
This helps to establish you as an authority and will help your content hit the mark.
There are several steps you can take to make sure that this quality resonates with every piece of video content you create.
Importance of High-Quality Branded Videos
People today have plenty of options and short attention spans.
If your video quality is subpar, you’re not guaranteed to get a complete watch, let alone repeat watches or a sale.
The quality of your video content informs how the public perceives you, so make sure that you put your best foot forward with every piece of content that you create.
How Pictory Ensures High-Quality Branded Videos
Pictory has an abundance of features that will help you enhance production quality.
For instance, you can count on videos being produced with high-definition (HD) resolution.
This content will show up clearly and sharply on all devices.
The platform also allows for smooth transitions which help with the storytelling and overall presentation.
You can also add music, graphics, and so much more.
Additional Video Branding Techniques in Pictory
There are always some time-tested branding techniques that you can use when you create your videos.
These techniques will help you succeed with your video marketing.
Pictory has some of these techniques in the platform that will make your video branding even easier.
Customizing Fonts and Backgrounds
Make sure that your text matches your brand.
You can customize your fonts and backgrounds so that they fit the tone and theme of your brand.
Test out a variety of font templates and background designs until you find the ideal combination.
Incorporating Brand-Related Elements
You can also add brand-related elements that really sell your content.
These are qualitative things such as a winning slogan or a mascot that resonates with your crowd.
You can also include branded intros and outros to grow your familiarity and build on your brand identity.
Using Consistent Transitions and Audio
People need to always know what to expect when they watch your videos.
Make sure that your transitions are consistent, along with your audio choices and settings.
This helps you maintain a consistent brand style and prevents your content from becoming jarring to the viewer.
Case Studies of Successful Video Branding with Pictory
Every good company has some case studies of success that they can point to.
Pictory is no different. Here are a few case studies that show how small companies have gotten the most from this platform:
Pastor Andy
Churches have plenty of competition, both online and in-person.
Pastor Andy has taken his ministry online, offering over 60 courses.
Pictory allowed him to abbreviate his workload and create videos for his courses and online teachings with ease.
He appreciated the expansive library of audio and video files, and the ability to quickly share snippets of church history and other important tidbits.
Andrew Low
Andrew Low is a business coach who got plenty of value from Pictory.
He uses Pictory to quickly and conveniently create story-based video content for his followers and students.
The ability to be vulnerable and share stories gave Low an edge on his competitors, and helps him thrive in a saturated market.
Conclusion: Brand Video at Its Best
Taking advantage of well-made brand video content can help your company more than you know.
Video branding helps you build awareness and establish an identity with your customers.
Companies can leverage the tools offered by Pictory to create branded videos complete with logos, colors, and other bells and whistles.
Best of all, your videos will be high-quality, which establishes you as an authority and builds trust with your consumers.
The best way to learn about Pictory is to try it for yourself.
Reach out to sign up for a free Pictory trial so that you can begin taking your brand to the next level today.
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