AI refers to the capacity of a machine or computer program to mimic human thinking, behaviour, and learning.
In the past, hardware processing limitations restricted machine learning but now the systems are evolving quickly.
Open-sourcing AI out to the tech community has boosted AI and the financial backing of new AI software has skyrocketed its applications.
We’re seeing multiple applications pop up and cross-use of AI software has produced even more powerful end products.
AI is becoming more accessible to the general public and it has been well received through demonstrations of capabilities in viral videos.
The ability to solve problems more quickly using parallelization allows us to delve deeper into complex data sets, which will be crucial for businesses as the world’s data grows.
Faster and deeper data processing capabilities will be critical in determining whether businesses can keep up with the rapidly changing business landscape.
The future is looking bright for AI and especially in visual applications such as video and animation.
Why is AI the Future Of Video Production?
The potential of AI to revolutionize video for video creators lies in driving more intelligent creation, delivery, and engagement, leading to a better experience for both enterprise brands and their customers.
AI-powered tools have the ability to identify the video content that generates the best response and deliver more of it.
With video becoming a dominant marketing force, it’s not surprising that over 50% of marketers and content creators are currently utilizing AI.
AI-powered bite-sized videos, such as teasers, highlights, and web stories, have significantly enhanced engagement levels and facilitated content creators in expanding their reach through social media platforms.
AI has streamlined post-production processes by manually eliminating the need to add graphics, logos, and video overlays.
This results in creating engaging content for viewers and increased speed to market. The mere incorporation of AI-powered tools can work wonders.
Artificial intelligence also mitigates the risk of introducing novel products/technologies to the market.
For example, IBM utilized AI technology to produce a spine-chilling movie trailer named Morgan.
The process involved training an AI system on a collection of 100 horror films, where it meticulously analyzed and evaluated their visual and audio effects to determine the most impressive moments to include in the trailer.
How Will Artificial Intelligence Revolutionize Video Creation?
AI technology used in video creation has the potential to provide numerous benefits for both creators and end-users.
AI has the potential to revolutionize video creation in the following ways.
AI Content Analysis
AI technology allows organizations to analyze video content to determine their topic, sentiment, and other crucial elements, including people, objects, text, and speech.
Another instance of content analysis is the ability of AI to identify the location, featured individuals, and displayed items in a video.
AI can recognize people by comparing their faces with a pre-existing database and classify objects based on their visual appearance.
By analyzing instructional videos published on social media, businesses can leverage AI to gain insights into consumer preferences and behaviors, creating more personalized and targeted content.
AI-Generated Scripts
AI is currently being utilized to generate video scripts by considering the user’s preferences and contextual factors.
While this technology is still in its early stages, it has the potential to revolutionize the script writing process completely.
By comprehending the user’s requirements, AI can facilitate the creation of a personalized script that caters to their specific desires and needs.
Additionally, by taking into account the context of the situation, AI can enhance the video script’s accuracy.
Many AI writing tools are now available that can produce text simply by inputting prompts and keywords.
These tools offer a range of benefits, such as boosting productivity and accuracy and providing the ability to follow precise guidelines.
Programming has never been easier thanks to ChatGPT and AI video generators such as Pictory.
Whether crafting a sales pitch, a news segment, or a video sales letter, you can create a script quickly and efficiently without ever needing to pen to paper.
It not only saves the company’s time but money too with minimal human interference.
AI offers many features useful for creating eCommerce videos.
For instance, certain somewhere can automatically insert product images and pricing information into videos, making engaging and informative ads easier.
Business Videos Powered By AI
In today’s world, we are witnessing an exciting trend towards the automation of video production through the widespread adoption of AI.
This development holds tremendous promise for businesses as it offers a faster and more streamlined process for producing videos.
It is expected that this will ultimately lead to a reduction in costs, making it an all-around positive for the industry.
Anyone who has ever filmed a conference or presentation knows how challenging it can be to keep a wandering speaker in the frame.
Having a camera that can handle this task automatically would undoubtedly be a game-changer and a valuable asset to any business or organization.
AI Video Content Creation
Given the abundance of video content readily accessible to people, it can be quite difficult to provide them with a means of searching and discovering content that is truly a personalized video experience to them.
AI’s role in the video is made possible by its ability to identify objects and scenes in a video through computer vision.
AI can then use this information to create metadata, improving video searchability and comprehensibility.
Adding closed captions to videos from spoken words is an example of how NLP can make videos more accessible.
Recently, thousands of Twitter videos were made more accessible through AI-generated closed captions.
What Else Can I Do with AI Videos?
Video creation is highly versatile and applicable across various industries and contexts, making it one of the most valuable media formats.
Whether used for educational purposes or to showcase products, animation can bring explanations and presentations to life, making them more engaging and enjoyable.
Slideshow videos are an excellent way to preserve and share cherished memories of events like weddings, birthdays, or corporate gatherings.
Artists and DJs can also create music visualization videos to add excitement and movement to their performances.
At the same time, businesses and app developers can use video content to market their products and services effectively.
The potential uses for AI-generated video content are limitless, making it an innovative tool for enhancing personal branding and business development.
Where Should I Place My AI Videos?
There are a whole host of platforms to place your content.
Social Media has many different formats and we would suggest utilising this as much as possible to create videos for each platform.
1:1 videos are great for social feeds so this is where they should be used the most frequently.
The most popular platforms are Facebook, Instagram and LinkedIn for 1:1.
16:9 can really be used across all platforms as the content can be viewed on all platforms as it’s the standard format for webinars, YouTube videos and Music videos.
Having a YouTube channel to host content can be a great addition to your social presence.
You can either link content out with links or use the 9:16 story format to promote a longer-form video.
9:16 is great for YouTube Shorts, Instagram Reels, Facebook Stories and TikTok.
If you want to create shorts quickly, and efficiently and make professional-looking videos we have a great guide.
AI Conclusion
AI emergence in video creation can transform how we generate and consume video content.
AI can automate routine tasks, enhance video editing and post-production, boost viewer engagement, and improve efficiency and productivity.
Additionally, AI algorithms can be leveraged to generate tailored video experiences for viewers based on their preferences and interests.
Using AI, creators can accomplish tasks such as scene analysis and color grading more easily, resulting in more polished and professional videos.
Ultimately, the integration of AI in video creation promises to significantly impact the content creation process, empowering producers to generate more complex and captivating video content in a shorter amount of time.
If you want to save time using manual editing when creating videos for your business or personal brand, check out Pictory.ai. Pictory is an AI video generator that allows you to create and edit high-quality videos easily.
In today’s fast-paced digital world, where visual content has become the cornerstone of successful marketing and storytelling, creators are constantly on the lookout for platforms that offer both innovative tools and high-quality visuals. Enter Pictory and Getty Images—a partnership that combines the cutting-edge AI capabilities of Pictory with Getty Images’ renowned media library to provide
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