How Leadsagna Scales Video Content and SEO Impact with Pictory

Leadsagna is a digital marketing agency based in Canada, helping businesses around the world grow their online presence through creative content and SEO optimization. Led by Zoha Nekoofar, Head of Content, the team manages a blend of short-form content for social platforms (like Instagram, LinkedIn, and Twitter) and long-form content (blogs, landing pages, and more) to support a robust SEO strategy.

The Challenge

Leadsagna works with clients globally, and one recurring challenge was:

• Limited ability to capture original footage from clients
• High cost and complexity of custom video production
• The need for frequent, platform-ready video content to support organic visibility and engagement

In short, Zoha’s team needed a scalable way to create high-quality, on-brand videos for both marketing and SEO—without relying on time-consuming manual production.

The Solution

To meet those needs, Leadsagna turned to Pictory, an AI-powered video creation platform. The results were transformative across multiple fronts:

• Access to Unlimited Video Assets
  With Pictory’s integrated stock library, the team could instantly source relevant visuals—replacing the need for expensive shoots while maintaining a professional, custom-branded look.
• Script-to-Video for SEO and Social Campaigns
  Using Pictory’s script-to-video functionality, Zoha’s team could repurpose blog content into engaging videos—perfect for embedding on webpages, sharing across social platforms, and increasing time-on-site and video SEO performance.
• Boosting SEO Through Video
  By publishing Pictory-created videos on YouTube and embedding them into blog posts and landing pages, Leadsagna actively improved their clients’ search rankings. Zoha highlighted that YouTube’s status as the second-largest search engine—after Google—made this a key distribution strategy for increasing discoverability and domain authority.
• Faster, Easier Video Editing
  Compared to starting from scratch, using Pictory to generate videos was significantly faster—and often required only light editing. It became more efficient than traditional editing tools, making it easy to deliver high-quality output even without a dedicated video editor.

The Results

With Pictory, Leadsagna turned a major content challenge into a growth opportunity. From social media to SEO-focused landing pages, Zoha and her team now have the tools to create and scale video content—quickly, affordably, and strategically. Video has become not just a creative asset, but a core SEO and content growth engine for the business.

• Time Saved:
  Zoha’s team can now produce polished videos without coordinating with clients or hiring videographers.
• Content Repurposing at Scale:
  Long-form SEO content is now paired with high-quality video, increasing both organic reach and engagement.
• Better SEO Performance:
  Embedding YouTube-hosted videos into content pages has enhanced site visibility and improved search rankings for client websites.
• Budget Efficiency:
  With no need for a full-time video team, Leadsagna stretches its marketing dollars further while delivering professional results.