“We used to do this with Loom, professional voiceovers, and manual images — it was expensive and slow.”
Key Results:
2000%
Cost savings in video production
1500%
Time savings in video production
See what Pictory can do for you
See how Ariel replaced expensive, slow video production with Pictory—cutting costs, saving weeks of time, and scaling high-quality video content.
The Challenge
Ariel faced several challenges before using Pictory:
- High Cost of Traditional Video Production
Ariel relied on a mix of tools like Loom, professional voiceover services, and external resources to create videos. Each video could cost anywhere from $500 to $1,500, making it expensive to produce content consistently for marketing and course delivery. - Video Creation Took Weeks, Not Days
Producing a single video through traditional workflows often took weeks. Coordinating scripts, visuals, voiceovers, revisions, and approvals slowed everything down and limited how quickly new content could be released. - Too Many Tools, Fragmented Workflow
Creating videos required stitching together multiple tools — script writing, image sourcing, voiceover recording, video editing, branding, and captions. - Manual Sourcing of Images and Assets
Each video required finding and managing dozens of images manually. This was time-consuming and distracted from the core work of refining messaging and educational content. - Limited Capabilities with Existing Tools
Tools like Loom were sufficient for basic recordings but lacked the flexibility, polish, and scalability needed for professional course content and high-impact marketing videos. - Difficulty Scaling Content Across Multiple Businesses
Without a streamlined solution, scaling consistent, high-quality video content across brands was difficult and resource-intensive.
The Solution
Pictory gave Ariel a single, streamlined platform to replace slow, expensive, multi-tool video production workflows. Instead of coordinating Loom recordings, professional voiceovers, manual image sourcing, and external editors, Ariel could now create polished marketing and course videos in one place.
Pictory automated the heavy lifting — generating visuals, syncing voiceovers, applying music, and handling branding — while still allowing full control over messaging accuracy and image selection. This dramatically reduced production friction and made it practical to scale high-quality video across multiple businesses and course offerings.
The Results
Using Pictory, Ariel reduced video production timelines from weeks to just 2–3 hours per video, while significantly lowering costs. What previously required $500–$1,500 per video could now be produced internally, quickly, and consistently.
This enabled her team to publish multiple videos per week across LinkedIn, YouTube, and websites, driving strong organic engagement — particularly on LinkedIn, where posts regularly reached hundreds of views and generated new followers and interest.
Pictory also allowed Ariel to upgrade course delivery by replacing basic Loom videos with professional, branded multimedia content, improving both marketing impact and learning experience.
