“Pictory really enables us to connect with clients and help them understand what we do.”
Key Results:
550%
Increase in user engagement and reach
950%
Productivity increase in ability to produce video
See what Pictory can do for you
Discover the secrets behind Emerson Law Firm's enduring success as they celebrate 25 years of providing top quality legal services. This video explains how Sandy uses Pictory AI, the best text to video generator, to support their clients and improve their workflow.
The Challenge
Sandy faced several challenges before using Pictory:
- Reliance on Text-Based Advertising
Sandy and her firm primarily relied on text ads to educate the public about their legal services. These ads were uninspiring, generated limited interest, and failed to attract meaningful attention or engagement from potential clients. - Low Engagement and Visibility
Text-only content wasn’t capturing attention in crowded social feeds. Sandy noted that the firm wasn’t getting many views, making it difficult to effectively educate the public or stand out in a competitive legal marketplace. - Difficulty Educating Clients in an Engaging Way
A core goal of Emerson Law Firm is client education — helping people truly understand estate plans, bankruptcy options, and legal processes. Static text and traditional formats made it harder to explain legal concepts clearly and build understanding before or after client meetings. - Limited Tools for Modern Content Marketing
There was no simple, efficient way for Sandy to turn legal knowledge into short, educational content suited for social platforms. Creating engaging video content felt either out of reach or too time-consuming with traditional tools. - Dependence on Outdated Marketing Approaches
While other industries were moving toward video and multimedia, Sandy felt constrained by older marketing methods that didn’t align with modern consumption habits. This made it harder to stay competitive and keep pace with evolving digital trends. - High Barrier to Video Creation for a Busy Firm Owner
As a managing partner who insists on reviewing and creating legally accurate content herself, Sandy needed a solution that wouldn’t add complexity or delay.
The Solution
Pictory gave Sandy a fast, practical way to move beyond text-based advertising and start educating potential clients through short, clear, video content.
Instead of relying on static ads that failed to engage, she could now turn her legal expertise into concise, educational videos that explained estate planning, bankruptcy, and real estate topics in plain language.
Pictory made it possible for Sandy to personally control the legal accuracy of every video while still creating professional-quality content in minutes. This allowed her to consistently educate the public, build trust, and communicate the value of her firm without outsourcing marketing or adding complexity to her already busy schedule.
The Results
Using Pictory, Sandy was able to significantly increase engagement and visibility for Emerson Law Firm by publishing short, educational videos across social platforms. She began generating more views than with text ads and gained a more effective way to explain legal concepts to both prospective and existing clients.
Pictory enabled her to create videos end-to-end in about 15 minutes, making video marketing realistic for a firm owner who insists on reviewing every detail herself. Most importantly, video allowed Sandy to strengthen relationships with clients by helping them truly understand what their attorney does for them — reinforcing trust, transparency, and a client-centred approach.
